TEERERA: Chii muchiso ichi uye chii ndiyo nhoroondo yaro zvisikwa?

Mirai kubva vazhinji nguva dzose vanoda. Pasinei mwaka uye mamiriro okunze kunze nepahwindo pane chido kutarisa dzemhando yepamusoro. Panguva iyoyo Ndinoda mbatya uye nenhumbi havana mufashoni chete, asiwo panokwanisika. Pano anouya kuzobatsira TEERERAI kambani. Imhandoi muchiso, zvarinoreva uye sei zvinhu ayo vari kufarira vatengi? mimwe mibvunzo yose iyi uye vazhinji ichazadzwa munyaya ino.

puropaganda unyanzvi

Vazhinji Zvichida kanenge kamwe, asi ndakanzwa kana kunyange kuona TEERERAI zvipfeko muchiso. Chii kuitika chitsva ichi mapfekero? Ngativhurei nenhoroondo. muchiso uyu mune 1989, pedyo Shepard Fairey. Somudzidzi panguva Rhode Island School of Design, mumwe hurukuro iye kubhoekana kuvhomora Logo nokuda Chikwata, izvo guru tsamba yakanga yakanyorwa "Teerera» - TEERERAI. Kuti iyi ichava pakuvamba kwenyika akakurumbira pamushandirapamwe kusimudzira makanaka mumugwagwa uye kuramba vakaisa tsika uye Shepard vaisagona zvokufungidzira. Zvisinei, matsime dzakaiswa, uye zvishoma nezvishoma musoro mugadziri pamuviri pfungwa kuumba pakutevedzera zvichaita vanoti pacharo tisingatungamirirwi.

Pierian chitubu

A pfupi, asi capacious shoko TEERERAI akava sirogani rose promotional pamushandirapamwe. "Teererai" - akati Shepard mapepa. Panguva imwe chete tsime rakafuridzirwa nokuda pakusikwa wokutanga kushanda Fairy aiva firimu Vakararama, aitungamirirwa John Carpenter. In nyaya, protagonist mafirimu Roddy anowana akawanda yegwara Sunglasses, akapfeka izvo anoona nyika nokuda chii chaizvo. Pasina embellishment uye nhema. Munyika ino, vanhu vanorarama autopilot, tichizviisa pasi uye kuteerera zvimwe mauto extraterrestrial vanoda kubvuta simba munyika uye nyika.

Pakutanga danidziro uye vakapararira pasi pose

Pakutanga, vanodhirowa ake vaingova parodies enyika anoparadzirwa America. Popular aiva kwayo chinamirwa ane mufananidzo President Baraka Obamy neshoko Hope ( "Hope"). anoparadzirwa sangano akatambanudza pose: mapepa, zvokudhindisa - munyika dzakawanda dzinogona kuwanikwa kushanda Shepard. Nenzira, iyewo akazova gamba ane pfupi firimu pamusoro uri mumugwagwa yechiitiko vanoda "Exit Kuburikidza Gift Shop." TEERERA muchiso midzi muna Punk padombo subculture pamusoro Skateboarding uye dzimwe nzvimbo uko pane raidudzwa mutsetse Do It Yourself, izvo zvinoreva kuti "ita izvozvo pachako". Kureva Shepard aida kuratidza kuruzhinji pfungwa yokuti "garaji" Style - hazvina chete nzira kupandukira nyika, asi kuratidza kwavo munhu akazvimiririra uye vataure mano avo uye kuti nyika vaiye. Uye kwete vakutarisire. Zvishoma nezvishoma subcultures alleys uye migwagwa yakawedzerwa yezvokutengeserana yokutengesa zvinhu. Zvakaguma basa raishamisa chaizvo mugumisiro: kuburikidza nokusanganisa zvitaera uye vachitova ekutsvinya kuri chaiwo zita zvizivikanwe, Fairy kuzopa vake "brainchild" yakawanda achiteerera.

Kubva ezvivako kuti fashoni Design

Pakutanga zvakanga chete kuitika mune: mapepa, mifananidzo, zvizere kanivhasi pamwe siginicha TEERERAI. Kuti kuchawedzera kupinda chinhu kungogumira nzira yokuzviratidza, Shepard akaziva chete pakupera kwa2000. Panguva iyoyo pfungwa dzake vaiva pfungwa kusimudzira muchiso yenyu kuburikidza zvipfeko. Zvazova mhando kuitika, kuwedzera kuwanda basa rake uye kubvumira zvakawanda vanhu vataure pamusoro chido kupandukira purogiramu uye kuti nyika kuteerera vanhuwo zvavo. Women uye mbatya dzevanhu, heti uye ngowani VANOTEERERA - nechimwe chine maatomu akafanana pachikamu ndiwo mugumisiro rakafuridzirwa, vakawana pashure nokusanganisa nemauto chatiri basa mbatya unhu, uyewo zviitiko avo, izvo kwakavakirwa Shepard wokutanga kubudirira mune zvinhu hwemashiripiti.

Kurambirwa vachena revanhu

In pamwe chete vagadziri akadai Mike uye Erin Ternosky Uignol, Fairey yakagadzirirwa muunganidzwa yokutanga, iyo zvairatidza rakakwana neururami ake, zviroto uye uzivi. Chokwadi, zita zvizivikanwe raiva TEERERAI. Clothing relished vamiririri zvikamu zvakasiyana-siyana kwevanhu. Vari nokukwezvwa nyore uye Stylish kutarira. TEERERAI muridzi muchiso kuburikidza wayo kukura kunoita kutaura pamusoro kubudirira mune vakawanda subcultures. Panguva iyoyowo Shepard anoda kuratidza kuti zvinokosha kufamba akananga chinangwa chayo kuzadzisa kukosha kwayo, uye musakanganwe pamusoro vamwe.

Kana tikaedza kunzwisisa musimboti pfungwa "outerwear", unogona kukamurwa kuva mapoka makuru maviri. chikamu chokutanga kunosanganisira zvinhu uye mashoko wenguo, zvisina kusiyana nevamwe vazhinji, uye hapana nzira kusiyanisa muridzi wavo kubva yakagomara pfumbu revanhu. Boka rechipiri kunobatsira kusimbisa hwomwanasikana yomunhu imwe subculture. Ndicho muchikwata chechipiri inoreva TEERERAI zvipfeko. Caps, mapikicha izvo akapa munyaya, heti, Vakadzi 'uye varume nguo - zvose izvi pamwe chete kunoratidza ndeve murume boka mafeni ose "manyorero mugwagwa". Urban Style rinobatanidza yakawanda nevechiduku vane simba uye kwete hakunakidzi mararamiro. Ndokusaka ose outerwear muchiso pasi kukurukurwa kunosanganisira unhu hwakadai kunyaradzwa, nyaradzo, maitiro uye kudzivirirwa.

Two zvipfeko mitsetse

Bhurukwa, Shirts, nguwani, Mabhachi, T-shirts, Sweatshirts uye ngowani VANOTEERERA vane siyana anotaurwa mavara mavara. Vamwe wenguvo zvinhu kwakaitwa mune unisex maitiro. Izvi zvinobvumira vakomana nevasikana kuti anonge tsika TEERERAI. Iye zvino, boka unobereka misara miviri zvipfeko: navarandakadzi. Mumwe nemumwe wavo dzakaunganidzwa nenhumbi uye mbatya, sezvo vachiti, "kubvira kumusoro kusvika pasi." Pamipendero, madhirezi, matayi, Shirts, bikes, vanamajasi, Mabhachi, Beach zvokupfeka uye nenhumbi siyana - zvose izvi uye zvimwe kuwana musikana, riri pedyo vade inopenya uye vakasununguka "manyorerwo mumugwagwa". The hono hafu mufaro zvakawanda yakakunakira kukosha chemhando yepamusoro zvigadzirwa zvakadai majini, Shirts, Mabhachi, heti uye zvakafanana. D.