Classical uye Academic svoto rugwaro. ongororo chinyorwa

Basa anotora chikamu chikuru hwedu. Mukuwedzera, vakawanda vedu vanopedza nguva yakawanda kuti kuhofisi kana kugadzirwa, wozouya. Plus, migumisiro pakutsvakurudza vanachiremba vakafunga pamusoro mukuru kana chikwata terrifies chikamu rwekuita vemo vakanaka. Chokwadi, tiri kutaura pamusoro avhareji basa. Uye kana iwe rangarira kuti, zvimwe awa vasingadi kusimuka, pfungwa rinorema muupenyu nyore rinovayeuchidza zvomunguva yakapfuura. Zvino vose kukurumbira zvikuru kuwana mirayiridzo itsva - freelance. Muri kutsvaka vatengi vanosarudza chirongwa uchida kushanda, mukavakumikidza nenguva. Vakawanda matavi freelancing - zvirongwa, Web Design, 3D-Modelling uye copywriting. Nhasi tichakurukura chechipiri. We achakuudza chii, uye funga pfungwa dzakadai "kuda kurutsa chinyorwa", "mvura" uye vamwe iwe vashande copywriters.

Chii copywriting?

Mumashoko nyore, copywriting - kunyora ibhuku rakasiyana chinyorwa. Zvino dambudziko ingava yakasiyana. Somuenzaniso, rewriting - mumwe retelling of rapera zvinhu nemashoko ako pachako. Chokwadi, izvi hazvirevi kuti unogona 'fenzi "musoro uye conditionally kuchengeta zvinorehwa rakapera bhuku. Unofanira yokugadziridza zvakanyorwa kuti vawane dzakakwirira kusiyana.

SEO copywriting - kunyora magwaro ndiwo guru. Nyaya idzi vanoda kusimudzira mutengi peji kunotsvaka injini. Nyora rugwaro itsva uye organically kukodzera mariri, "mazvi" - zvisiri nyore, uye saka vakabhadhara "seo" yakanaka. Zvinofanira kucherechedzwa kuti copywriters - vanhu vanogona kubuda hachizi zita kana sirogani. Topics kunyora unogona kupa zvakasiyana, asi nokuda kworutivi ichi kugutsikana site kubva munyaya zvemhuka, kana kubika kumusoro promotional kana Blogs pamusoro zvigadzirwa.

Kuva copywriter?

Freelance - iri yakazvimirira kutsvaka mirayiro. Nechekare mushure mechinguva, kana iwe uwane ruzivo, unyanzvi uye ruzivo kuti vatengi vakasununguka kukupa basa. Unogona kutsvaka TK ari yakakura World Wide Web. Asi zviri nyore zvikuru kushandisa Indaneti mabasa exchanges.

Exchange copywriting paIndaneti

Apa pane basa rakawanda vose beginners uye zvayakanakira. Zano basa iri nyore. Iwe enda kuburikidza mureza kunyoresa uye kuenda kutsvaka murayiro, kunoteverwa pasi chikumbiro. Ipapo mutengi ari kufunga candidacy yako uye, kana inogutswa zvose, gamuchirai makwikwi. Pepa inofanira kutaurwa mashoko nezve (gate), nguva yawo Implementation uye uwandu muripo. On dzakatsarukana exchanges pashure kubvuma nhoroondo mutengi wacho akadzikatidza uwandu muripo, uye pashure musi rugwaro wayo ongororo mari iri hwakatamisirwa executor (kureva imi). kazhinji Output zvinoreva wemagetsi chikwama kana zvimwe zvigadzirwa mubhadharo hurongwa. Pakutanga zvinoita sokuti zviri nyore chaizvo. Asi kunyora yakasiyana nyaya munhu akwanise, mutoro ose zvinhu TK - zvisiri nyore. The mashoko bhuku rinogona kutaurwa kwete chete kuwanda anodhindwa vatambi, madingindira kana Keywords, asiwo chikamu yokusiyana, kuda kurutsa wenyaya, uwandu "mvura" uye zvakawanda. Ngatitore Kunyatsoziva dzinokosha idzi.

svoto

Kutozosvikira munguva ichangopfuura, magwanza anenge Indaneti zvakanga zvakaoma kuwana ruzivo ndechokuti kuda kurutsa, izvo mhando ndizvo, uye zvichingodaro. N. The vatambi vaifanira kufunga panze kana iwe, kuti izvi zvinorevei, kana anobvunza zvakananga mutengi. With ichiwedzera copywriters ruzivo pamusoro kushanda chinyorwa yava zvakawanda. Mubhuku rino, uye isu zvavakasangana nazvo.

Vakawanda svoto - ndiyo nhamba yokungodzokorora mashoko ari murugwaro rwenyu. Dzimwe nguva vanova hwakawanda kuti mukuru muverengi ane zvinhu zvakadaro zvaizenge zvakaoma kutora, tisingatauri chokwadi chokuti kazhinji haungavhenekeri mubereko. Kana chinhu anova yakawandisa, taishandisa kutaura kuti isu uchirwara nayo. Kuburikidza trope ichi uye azviratidza pamberi pedu izwi. Muverengi chaizvoizvo vachirwara zvakawandisa reps.

Classical uye Academic svoto

Copywriters uye SEOs kunyora mashoko nokuda mazvi. With izvi mitsara mashoko zvakarurama nokukurumidza uye nyore nyore ndiyo muverengi uyo anopinda mubvunzo rive search engine. Somugumisiro, nzvimbo kuti inoshanyirwa rugwaro hunopfuura mumapeji kutsvaka mubvunzo. Zvakanakisa, kungava papeji yokutanga. Vamba maonero aiva kuti mamwe mazwi akadzama muiti vachapinda acho, kuti zviri nani achaita ayo basa. Zvisinei, izvi "nechido" nokukurumidza vakaitawo utsinye chinosekesa, uye nzvimbo pamwe kuunganidza zvakafanana Phrasen chete yakawira kuera. The ndechokuti vaverengi kubva pakutanga chaizvo mitsetse kunzwisisa kuti mashoko ari kukurukurwa "clumsily", uye pachinzvimbo anobatsira uye mukakumbira zvinhu ivo kuverenga chete "kiyi" mudenderedzwa. Zvinorwadza maziso uye vanyanye kudzokororwa kwemashoko ari murugwaro.

Nokufamba kwenguva, izvozvo basa nzira akaramba. Nhasi huru basa kuziva unhu uye kunyatsoongorora akanyorwa Mitambo svoto. . Ichi nechiidzo kuti anosarudza kakawanda kuti kushandiswa shoko rugwaro gwaro. Dzimwe nguva svoto mhando mbiri - zvedzidzo uye chekare. Next, tarisa nerimwe zvizere.

Academic svoto anotaura kuvapo repetitions mamwe mashoko kana kuti zvirevo anokosha mashoko kana zvakakodzera makiyi uye Classic anowana repetitions zvakafanana mashoko, kunyange Zvireva mwene anotorwa nezvarwo. Ongorora chakarurama izvi zvinogona ndorwangu, anongoti bvisa zvokunyama uye kunzwisisa izvo replays inogona kubviswa, saka kuti ruzivo iri nyore akaona, uye zvakanga anonakidza kuverenga. Asi kuti haana kupedza nguva yakawanda ari inspections yakadaro (kuvimba basa copywriter uye saka zvakakwana), unogona kushandisa anokosha mabasa.

How kutarisa svoto chorugwaro?

A rubatsiro zvikuru munyaya iyi ichava basa Advego. Resource kushandiswa akasununguka. Uchaona pahwindo umo uchada kutevedzera nyaya yako tinya "Check" bhatani pazasi. Mumasekonzi uchaona Nhamba rakakwana, tarisa mashoko pacharo anotora maminitsi 1-2 kunonyanyisa pamwe kunonoka internet. Pachava nhamba pazvinhu zviri mashoko akasiyana uye rinogutsa, uye zvakawanda. Tinofanira kuteerera okupedzisira mbiri pfungwa - "chaiwo svoto gwaro" uye "zvedzidzo svoto gwaro". Pashure paizvozvo, unogona bvunza yavo TK. Asi hatifaniri kuona nhamba iyi, kunyange asina chinyatsotsanangurwa ari basa. On avhareji akademichekuyu svoto zvakanakisisa kuramba mukati 8, uye Classic - 3-4. The yokupedzisira rinoratidza vatengi zvakarurama kashoma, asi vanofanira kuriteerera.

Ongorora mashoko kupindirana kwemuvanzrira wezvirevo nemabviro chinoumba acho - ichi, zvakare, kunokosha. Zvakanaka, kana shoko kakawanda idukusa 3%, asi kuti vatengi uyewo anoratidza ariega. Just kuti kuderedza zvedzidzo kuda kurutsa, kuderedza uwandu repetitions, mashoko dziri panzvimbo pamazita wokutanga. Todzitsiva anoreva zvakafanana kana vane pfungwa sezvo kuzvishandisa haana zvakakodzera. Ongorora chinyorwa zvakare. Svoto chinyorwa zvinofanira kuderedzwa. Asi pane zvimwe zviratidzo kuti kutarisirwa.

pepeta chinyorwa

Check yokusiyana rugwaro - asiri fungidzira kwete huru basa akatarisa copywriter. nzira iyi ndiyo executor kuita pakutanga, asati atora hurongwa. Kuti aite izvi, pave nokururamisira vakawanda zvakasiyana zviwanikwa uye anokosha zvokushandisa. Kana mutengi nokuda kusiyana nomumwe kubva muzana (somuenzaniso, zvakakosha kuti nhamba iyi yakanga isina kudzika pane 90%, uye 89% havagutsikani nazvo), Ungangove, achaita kuti muzive kuburikidza worudzii basa unofanira kutarisa gwaro. Zvinoitika kuti migumisiro macheki achishandisa dzakasiyana-siyana zvakasiyana-siyana.

zaspamlennye

Kana mukanzwa zvakadai chinhu se "spammed chinyorwa", imi munoziva kuti takanga tiri kutaura pamusoro chete "toshnotno", anongonzi chiitiko ichi zvakasiyana. Kana chaizvo "Advego" anoti kuyera ratios mashoko anoshandiswa yose Vhoriyamu acho Somuenzaniso, panzvimbo Text.ru parameter ichi rinowanikwa kuva chikamu. Ongorora svoto kana chinyorwa uye inogona spammed Via Istio.com.

"Mvura"

"Mvura" - ndiyo uwandu mashoko, zvikamu zvemashoko kana kunyange nomumwe zvidimbu orugwaro, kusavapo iyo haina zvinoratidzwa pamusoro mupfungwa. Ava maturo zvirevo, izvo munyori inscribes kuwedzera zvachose Vhoriyamu "mabasa" avo kana anozviita nemaune. Water mundima imwe copywriter zvakanaka kushoma. Kuti usarudze parameter ichi, kushandisa mabasa akadai Text.ru, kana edza wako "akachena" zvakanyorwa. Bvisa maturo mashoko uye mazano, uye kana asingadi kukanganisa Kazhinji, sununguka zvinomuomera kuikanganwa navo zvachose. ongororo iyi rugwaro kuchabatsira ruzivo copywriter kuona zvikanganiso zvavo.

In mhedziso, ndinoda kutaura kuti basa rimwe copywriter iwayo rinorema. basa kwakadaro kunoda kutsungirira uye vamwe ruzivo. Nhasi isu akasangana huru mazwi akashandiswa copywriting, uye kunyange vakadzidza chii chinyorwa svoto. Izvi zvinoreva kuti iwe unogona kuita zvikanganiso zvakafanana. Tinovimba kuti awana zivo kuchakubatsira kukunda soro itsva yakadaro kuputsika nyaya sezvo kunyora akasiyana, vanokwanisa uye zvinonakidza magwaro.