Publications uye kunyora nyaya, Copywriting
Mari Real: kunyora nyaya paIndaneti kuti mari
Munguva yedu, zviri kuramba nevakawanda network. kwemarudzi aya zvakaoma somunhu freelance, anova akakodzera, sezvo vanhu vanowanzofunga kuti kwete kuvimba mabhosi, kana kubva rakaoma basa purogiramu. Ko iwe unodana kunyora nyaya paIndaneti nokuda mari? Pakarepo anouya mupfungwa chinhu chine tsanangudzo: copywriting, rewriting, kushandura, uye vamwe. Ngatitarisei kupinda ichi zvizhinji mashoko!
Mhando zvakaoma munyaya dzinoti paIndaneti
Chokutanga, achinyora nyaya paIndaneti nokuda mari - icho chokwadi. Asi kuti mhosva vachibhadharisa pakuchinja mabasa avo, unofanira kuwana vamwe nezivo, Somuenzaniso, kupatsanura idzi mabasa chete.
Kune zvitatu mhando acho: rewriting, copywriting uye shanduro. Zvino udza pamusoro mumwe zvizere.
Rewriting kana kungoti nyorazve - zvokunyora nyaya paIndaneti nokuda mari. The hwaro rugwaro chinobviswa nyaya kare yakabudiswa Munyika Wide Web. nzira iyi zvakaoma zviri Internet rakakamurwa nyore uye zvakaoma kunzwisisa.
Simple rewriting - rakasiyana nyaya akasikwa pachishandiswa imwe nyaya kuti yatova PaIndaneti. Nemamwe mashoko - mano okuti. Uchiverenga nyaya, uye ipapo muitaure zvakare nemashoko ako pachako.
Complex rewriting - munhu retelling mashoko, iri subtracted kubva nhamba nyaya panyaya. Kureva, ungasarudza munhu nyaya shoma, verenga navo, uye ipapo retell mashoko kare yazvo wenyaya.
Copywriting - zvokunyora nyaya paIndaneti nokuda mari kamwe, kubva muvare. Zvinonzi kunzwisisa kuti mashoko acho haana kuva nevamwe pemambure. Copywriting - kunyora zvakakwana nyaya. Pakunyorera zvirimo, munyori rinovimba vachingoshandisa ruzivo yake zvaanorumbidza panyaya anonyora pamusoro izvo.
Translation inowanika vaya vanoziva mitauro mumwe kana kupfuura dzimwe. Kutaura zvazviri, zviri kunyora nyaya pahwaro shanduro chinyorwa kubva mutauro. Zvinonzi aikoshesa kupfuura rewriting uye copywriting.
Naizvozvo zita zvokunyora nyaya paIndaneti nokuda mari? Izvi zvinogona rewriting, copywriting kana kushandura rugwaro.
Kunyora nyaya paIndaneti apo matambudziko vanotanga
Maererano nenhamba, ruzhinji avo vakasarudza akazvipira kuti mari paIndaneti, anyora imwe kana mbiri dzinotevera tiri mwoyo basa iri, uye ipapo urirasire.
Vapedza duku kuongorora zvikonzero zvakajeka kuti ichi muitiro. Saka, zviviri rakajairika pakati ruzivo freelancers mashoko:
- "Handikwanisi kunyora chinyorwa chakanaka".
- "Copywriting anokwanisa kuwana nyanzvi."
Vose, chokwadi, zvinoratidza dambudziko chete: nekusagona ari munyori kuita zvakanaka uye ruzivo rwacho.
Qualitative acho: mirayiridzo kunyora
Saka, sei kunyora chinyorwa chakanaka? Heino mazano mashoma:
Chokutanga, mushure iwe vakanyorwa pamusoro kupanana kugutsikana, sarudza misoro umo waunoziva. Bvumiranai, zviri nyore zvikuru kuti kunyora rugwaro yaizivikanwa nyaya, pane kunzwisisa asingazivikanwi, kurasikirwa chinhu uye simba, uye nguva.
Chechipiri, usati watanga kunyora pamusoro nyaya, zviri nani kuti ine urongwa pamusoro kapepa - ngazviitirwe rakakamurwa ndima dzinoverengeka vaitaura. Detailed chinyorwa furemu richava rutsigiro wakanakisisa hwokunyora nayo.
Chechitatu, mashoko anofanira kuva akajeka yakarongeka: pakusuma, muviri uye mhedziso.
Chechina, nyaya kunofanira succinct Musoro. Unofanira kuva rokuremekedza kwakavakirwa chaizvo zvinorehwa nyaya. Chii mashandiro rokuti? Inokwezva muverengi afunge uye kuti averenge mashoko munyaya. Title anoita somunhu mhando Mini-zvokushambadzira kugutsikana. The kunakidza Musoro, kakawanda kuti mutengi achawana nyaya yako.
Chechishanu, kudzidzira kunyora nyaya. Sei? Vachazvirova ari kutsvaka injini nokushanda zita nyaya yako. Verenga 5-10 magwaro okutanga. Ongorora sei dzinovakwa uye sei wokugadzira zvakanyorwa. Pahwaro zvakawanika izvi, Marshall wenyaya yako.
Kunyora nyaya iri nani kutanga huru chikamu, asi kwete mukova. Kutanga nyaya zvavo wagona kunyora rekupedzisira.
Kamwe wapedza kunyora nyaya, akaisa parutivi uye endai muite chimwe chinhu kunze. Panoperera imwe nguva, kuzodzosera verenga chinyorwa, vachiongorora kuti Typos uye zvikanganiso siyana. Saka, mumwe nomumwe itsva chinyorwa uchawana zvikanganiso zvishoma uye vashoma. Dzidzisai kakawanda sezvinobvira.
Zvikonzero chausingafaniri kuita freelance
Freelance, kana pane mumwe subspecies ayo - kunyora nyaya paIndaneti nokuda mari - kuri kuwedzera kukurumbira nhasi. Asi nokuti vazhinji copywriting chinhu chitandadzo kana chikamu-nguva basa. Vashomanana chivindi zvakakomba kukurira copywriting. Uye kana ivo angatsunga, kuti nokukurumidza anoguma ichi, dzichishandisa chokwadi kuti akanga nokukurumidza zvebhizimisi kana nguva yakawandisa.
Saka zvino ndinoda kupa zvikonzero nei uchifanira usina kutsvaka basa freelancing. Zvimwe uchaponesa iwe kubva pakadzika nokukangaidzika basa iri. Zvimwe zviri chete iwe unzwe kushandisa, uye iwe kuronga kupinda yakakurumbira copywriters, kunyange kana uine 100.500 zvinhu uye hope kwemaawa 12 pazuva.
Reason 1: Unoda kurara kwenguva refu
Uri anoda kurara maawa 12, uye ipapo mumwe nhema pamubhedha kusvikira 2, kwamangwanani, kuwacha uye zvinochinja 4, kuona mashoko munzanga network uye 5 uye, pakupedzisira, neawa kusvika 6 pm kuyeuka kuvapo kwezvinhu zvakadai basa.
Ko zvingakutsamwisa: freelance categorically anoramba vanoda hope. Sei? Hongu, nokuti vakadaro nguva zvinogoneka kunyora zviviri chete kana vatatu nyaya, uye ipapo ezvinhu kuti vane mumwe kutengesa kana kutenga navo iwoyo.
Ruzhinji vatengi kuti panze uye kuparadzira basa mangwanani. Vawane Chokwadi, tanga freelancers.
Reason 2: Pane mukana kusunungurwa mangwanani
Ndicho nokukurudzirwa, uye zvinonyatsoreva basa copywriter sei ndokutsika, saka, Chokwadi, uye dzinokaroparuka. Kuzviyeuchidza izvi kakawanda sezvinobvira.
Zvino, regai kubvisa mangwanani. Sei? Hongu, nekuti mirairo regai kuverenga, asi nokuti nguva ndinoda kumhanya yakawanda sezvingabvira, nokuti zvakawanda iwe kunyora, zvikuru, Chokwadi, zvakawanda achawana.
Reason 3: freelance kunogona kuunza mari yakawanda
Asati atanga basa mumunda nzvimbo yokuvaka, Website kusimudzirwa, copywriting uye Web Design, hakusi okushamisira kufungisisa mubvunzo kana uchikwanisa kuita izvi? Kana hapana kwakaurayisa neWorld Wide Web, hauzivi kuti, zvino kana zvinokosha kutora naye?
Zvisinei, kana, vachiri kuita, zvakadai copywriting, unofanira kuziva kuti mune yokutanga mishomanana zvokunyora nyaya paIndaneti kuti mari kunogona chete masendi. Hongu, hongu, kekutanga uchava kuenda vamwe mufaro zana rubles pamwedzi.
Zvisinei, kana uri kwekutanga vachida kutsungirira nenzara mibairo, kutsvaka mari yakawanda mirairo uye vatengi, nemhanza yakanaka kwauri!
Asi kana zana rubles vokutanga vakauya iwe mwoyo uye haana kupa chikonzero kutama uye kukunda Nhongonya ine copywriting, zvinokwanisika kuti chakanakisisa chingaitwa mungada kuwana basa kunze World Wide Web pamwe mubayiro nani.
Reason 4: kushaya chido kukurukura nevanhu
Kana vakasarudza kutora kunyora nyaya paIndaneti nokuda mari, kana copywriting, zvino vakagadzirira Kugara tichikurukura vatengi.
Vatengi vacho ndivanaani? Chokutanga, ivo vanhuwo avo, semi, dzimwe nguva kwete manzwiro, ivo havadi Kuchifinha vanhu, vanogona dzimwe nguva zvinoerekana zvaenda nepasipo uye mutauro simba.
Naizvozvo, kana usina inokosha hwokukurukura, kuti tsamba mutengi kunogona kuguma kukonana ezvinhu. Panyaya iyi, gwara freelancers zvamandirayira.
Unofanira kudzidza kunyatsoteerera kunzwisisa interlocutor, kuti ave wake pamwero, kuziva kuti kwauri uye unoda kutevedzera zvizere zvinodiwa. Kana usina chido kuudzidza, zviri nani kuti varege kufunga copywriting. Zvikasadaro, iwe uchava kupesana nokuda kurwa, dzose kukakavara achipika. Ko unofanira ichi?
Reason 5: Vana, nokuti uyo unofanira kugara kutarisa
Chimwe chezvinhu zvikonzero kurega freelancing - vana, kunyanya kana kupfuura rimwe, uye vose zvavo pasi pemakore 8.
Zvakanaka, kana zuva mwana kukireshi kana kuchikoro, uye madekwana hakusi inowanika chero chikamu. Uye kana zvisakadaro, uye iyi ichiri kure? Kana makore kukambaira, achangobva atanga kufamba, ine chinangwa chikuru hwake - nashkodivshy kwese, ipapo zvakaoma chaizvo kuwana nguva kuchenesa uye kubika, tisingatauri kukurira copywriting.
Sezvingatarisirwa, vazhinji vachakuudza kuti zvokunyora nyaya paIndaneti kuti mari unogona kutora usiku-nguva uye zuva yaungapedzera nembudzana. Asi fungidzira kuti mangwana Uchanzwa mai vangu?
Reason 6: Unogona kukumbira mamwe muhoro
Hauna pfungwa zvakadini iwe wakarasika! Asava mutendi mutsva copywriters mari chaiyo kunyora nyaya paIndaneti kuti mari haazogumisi. Kekutanga unofanira batrachit 5-7 rubles por zviuru vatambi pasina dzezvimwe.
Ndinofanira akatendeseka basa kuti uwane nomukurumbira. Nokuti vaya vachangobva kutanga, hapana aizoripa mugove zvokunyora nyaya paIndaneti mari - wongororo, ratings, Portfolio uye kugara vatengi vanofanira kuwana. Ipapo mubayiro vachava zvakawanda. Uye apo iwe vachazadza rwake, kuwana mari yakawanda vatengi, uye vatore Portfolio, zvichatora nguva.
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