Consumer maitiro uye ayo iyezvino yokutevedzera

Consumer maitiro ari nemasayendisiti, uye mumayunivhesiti zhinji iri yoga chirango. Panongova achangobva paiva yaida nyaya iyi, iyo yakaumbwa pamupendero sayenzi akawanda: dzezvoupfumi, zvepfungwa, yokutengesa zvakanaka uye.

Nokuti kukura upfumi kuziva chinokosha pamusoro chii zvepfungwa kuti mutengi maitiro: kunobatsira kuti kuwedzera rokutengesa uye tizivise zvinobudirira nhumbi.

To nani kuratidza, chii chiri mungozi, tinoona kuti muenzaniso - chiratidzo itsanangudzo chaicho. Saka, kunwa mapatani - a stereotyped maonero sei mutengi anopindura chigadzirwa kuti zvinoita kunotenga uye chii chigadzirwa anosarudza pakupedzisira.

Model kuti mutengi maitiro "vanhuwo chekufambisa"

muenzaniso uyu ari chinozoiswa, kana munhu achitsvaka kuva kufanana nevamwe. "Herd mupfungwa" richiri neshungu vanhu, uye, anoritsanangura, unogona kusika migumisiro "uremu" iri kutenga kuwedzera okutengesa. mienzaniso yakawanda vanoratidza kushambadza ichi vatambi vavo: zvigadzirwa zvakadaro nangananga kutengeswa pakati evanhu mapoka, kazhinji touted nevanhu vari akafanana kukirasi pakati. Film yakatarwa kuti mavhidhiyo pakugadzirisa sechinhu chiduku, asi unodziya yokurenda kana kamuri pasina zvikuru hwokusanyara, vatambi vakapfeka inconspicuously, uye kazhinji nyaya iripo nde- ndechokuti munhu anoda kuedza chero chigadzirwa kune mumwe, uye nokuda yokupedzisira kwakanyorwa pakazaruka, akanga zvikuru shamwari yake nokuda Chokwadi chokuti akwanise ake upenyu.

Muna 2004-2009, kazhinji paterevhizheni kushambadza aigona kuonekwa munhu zvizoro Russian vakadzi vane youduku ino heroine anotiudza kuoma sei zvakaita kuwiriranisa pamwe zera ganda matambudziko, uye kuti iye vakaona hachizi zvokuti akachinja chitarisiko wake . Zvadaro pane mumwe, "haazivi kuti" heroine matambudziko chete, uye wokutanga nekubvimirana wake anoshamisa tishandurwe nayo, uye ipapo mumaoko nechirongo cream. Chisimudziso vapedza inofara chiso chake akashanduka (yakaumbwa zvakajeka, rakakamiwa uye akapfeka yakaisvonaka hembe) ari heroine, iro zvino anoshandisa ruomba ichi.

Sezvingatarisirwa, vaoni kuti "tenga" riri Wandinyengedzerei ichi, nekuti chidzitiro aiva heroine, vanoda pachavo, nezvinetso chete, asi kwete zvakakwana Photo womuenzaniso, uyo atova kunaka ganda. Kana kuzivisa gamba chinhu anotamisa mumwe - chiratidzo yakajeka kuridza muenzaniso "vanhuwo wenhumbi" uye avo pachena munzanga chinoratidza ani vaifarira nhumbi.

Consumer maitiro "snob"

muenzaniso uyu ndiyo zvinopikisana yapfuura mumwe, nekuti Chinotaura nezvokuti munhu ichitenga chero chinhu, inova chaiyo uye anomira kubva "vachena vakawanda". Kazhinji ichi rikaitika okushambadza motokari uye nenhumbi pakati youth, iyo inoshandisa youth zvepfungwa. Nhamba vechidiki subcultures anoratidza kuti dambudziko yokusiyana uye ndichengetedze nokuzivikanwa kunokosha vechiduku chaizvo, uye nokudaro kuwedzera kutengesa nhumbi akadai pamwe nemashoko "rakasiyana", "chaiye", "zvakanakisisa", "siyana", etc.

Zvomuenzaniso nevatengi maitiro

Zvinonzi inobva chokwadi kuti vanhu vanosarudza zvinhu nemutengo; dzakanga zviri, nani chigadzirwa. Uye kana mutengo pachikumbaridzo rwuchiwanzwa, kwokudiwa nokuti inowedzera. The Zano unoshanda, ndiEzekieri: rezasi nomutengo chigadzirwa, duku nhamba yevanhu yakadaro zvamarudzi kuparadzwa vakagadzirira kuti rikatenge.

Consumer maitiro "mutengo-unhu"

Maonero aya kutenga zvinoreva kuti havasi vose zvigadzirwa zvinodhura vane high quality, saka vatengi vanowanzotevedzera kunyatsoteerera murwiyo nezvinhu, chigadzirwa zvinhu, vanoongorora saka unhu kwayo.

"Brand kuvimbika" muenzaniso

Muchiitiko chino, vatengi sarudza hachizi vanovimba uye vanoda kutenga zvigadzirwa yake kujairika kana zvinhu itsva zvemo zvigadzirwa.