Marketing, Samambure Marketing
Walmart rwomumbure: chii? History, features, mabasa
Walmart - chii here? Company zita kuramba rinowanika pamiromo yevanhu uye padandemutande. Kwemakore 10, iye ndiro rakakura ngetani muzvitoro mu America. Vatungamiriri vaRafa ichi inongogara kutsvaga kumisika itsva, uye zvishoma nezvishoma pakugona zvizivikanwe munyika dzakasiyana.
Chakavanzika kubudirira kuri nyore chaizvo: The kambani inoomerera mutemo kuhwina nemaune nemitengo yakaderera. Izvi akabvumira chaizvo kukurumidza kugadzirisa muguta chero uye akamanikidza vakwikwidzi kutema mitengo. Pasinei guru kuderera mune mari nenhumbi, zvakaoma dzose nguva kuuya.
History of Walmart
Shemu Uolton, muvambi emimbure kupfuura iri US Walmart zvitoro, akazarura chitoro wayo wokutanga pakarepo mushure basa muchiuto, September 1, 1942. The mari yaakawana kubva baba-sezvo chikwereti pakarepo pashure muchato.
Yaiva nzvimbo duku ine kodzero mutaundi rine vanhu vanhu 7,000, asi zvava nevakawanda zvakadaro uye kunobatsira kuti muridzi haana kutsva Sam kodzero. Akasarudza kuti akanga achangobva rombo kuwana nzvimbo yakanaka, zvinoreva kuti zvakawanda bhizimisi inogona kuitwa pasina iye.
The wechiduku American akagamuchira kunokosha ruzivo uye nemhuri yake taundi duku uye akazarura pachake chitoro wayo, yainzi "5 uye 10 cent." Zvino paiva wechipiri, wechitatu, uye 5 makore gare gare vakava 24, uye zvachose mhuri Mari $ 12 miriyoni.
Muvambi wechiduku kambani vakasarudza vakunde guta duku, nokuti mumaguta makuru akanga guru uye simba makwikwi, asi sezvinei kwaari, nokuomesa "Sharks" vakanga hakukoshi diki uye kure nemisha.
nzira iyi iri chitsama yakaderera mutengo gwara rakanga saka kuhwina kuti kubudikidza 1979 nhamba wedzimba pamwechete zita Wal-Mart yasvika 230, apo zveminda semutongo anopfuura bhiriyoni. Kunyange pashure pemakore 11, kambani yazova mumwe makurusa, uye muna 1992, ayo muvambi, akagamuchira menduru kubva President of United States.
To musi, mari muchiso rokutengesa kupfuura $ 400 billion. Zvino boka anotungamirirwa nheyo Save Money emakore. Rarama nani, iyo anoshandura se "Ponesai mari yako. Rarama nani. "
Kufamba kuburikidza muzvitoro Sam Walton, unogona kuona kuti pane chetatu akapa zvigadzirwa akaita zvachose kujairwa mavanga, asi mazita nyika yakakurumbira hamugoni kuwana.
Chokwadi chokuti guru chikamu mutengo muchiso ruzivo, izvo zvinopesana gwara kambani, nekuti mutengo hazvo vakawanda uderedze mutengo mugadziri wacho.
Anorevei Walmart? Nokuti ruzhinji vatengi vavo inzvimbo unogona kutenga zvaunoda, pane imwe mutengo kuti hapana mumwe ikoko. Semhuri kunokwezva vanhu vemazera ose, uye vasingachagari kuenda vamwe kuzvitoro.
musanganiswa
Zvino Walmart chitoro anogona kupa yakakura chaizvo siyana zvinhu zvose vanoshayiwa. Unogona kusarudza Stylish hembe kubva anozivikanwa mavanga uye zvakawanda pasi mutengo mikana. The itsva yemashoko mwaka, kuti dzinoitwa yapfuura makore - zvinenge zvose anouya mupfungwa, mune chokuudzwa.
Household midziyo yemagetsi, makombiyuta, mahwendefa nemimwe midziyo. Products kubva makambani akadai Apple, Samsung, Asus, ari munharaunda pasina anozivikanwa mavanga. The kambani inopa zvose musha uye mubindu, utano uye runako, mota uye dzavo kugadziridza.
Pasinei nezera kana vakadzi, vose vachawana zvaunoda, uye tichagutswa. The Range inongogara kukura uye yoku- pamwe zvabudiswa itsva uye zvigadzirwa kubva zvishoma-anozivikanwa yemakambani.
zvibereko nyika
The Walmart Directory (Canada), uyewo vamwe, unogona kuwana chaiyo chiratidzo «Made in USA», izvo zvinoreva kuti chigadzirwa kwave kugadzirwa zvakananga America uye kwete neimwe nyika, uye vakaungana muUnited States. Pane chigadzirwa pamwe kunyika dzakawanda, asi zvikuru shamwari uye mutengesi, Chokwadi, China.
Nokuti kuti huru musimboti wekambani - nemitengo yakaderera, China zvigadzirwa kugona kuva akakodzera kuti pamwe rinobereka. Kana paine kusava nechokwadi pamusoro chatingatevedzera vaipa zvinhu, pane nguva dzose mukana tinyatsoziva, kuti kusiya vatengi chaidzo.
Discounts uye kushambadza
Walmart - chii here? Chaizvoizvo zvashandurwa, chiri nzvimbo apo, pasinei low chaizvo mitengo uye zvakanakisisa zveefa nechekare, kwokubatsira muzvitoro paIndaneti retailers vari kuramba kupa kukuru kushambadza uye discounts kuti zvive anongoitika zvakasikwa kana ungasungwa chero chiitiko.
Somuenzaniso, munyika akakurumbira "Black Friday" - kutengeswa huru zvikuru. Kunyanya nhasi vane zvinoshamisa kupfimbwa kuti vatengi vaishandisa chete kuenda anopenga uye vazvibate zvisina kunaka.
Uyewo dzakakurumbira chaizvo chiito "chinhu yezuva." Nokuti chigadzirwa zuva rose unoiswa pasi kwazvo mutengo, zvichiita kuti zvakanaka kuponesa.
mubhadharo
In Walmart Stores muripo nokuda kutenga dzavo kunogona kuva chero imwe nzira. The chete chinetso ingamuka nedanho mari, ukama mabhuku acho kune imwe nyika. Asi kunyange iyi, mamaneja vakagadzirira kubatsira uye kupa mazano nguva dzose.
Chekambani utariri inongogara achiwedzera muripo nzira itsva uye kuvandudza aripo. Naizvozvo, kuti kutenga nhumbi ari Supermarket hakusi zvinobatsira chete, asiwo nyore.
dhirivahari
Mumwe basa, izvo inopa munhu Walmart. Chii? mudonzvo Large unokubvumira kuita Sorting, chiputiriso uye ainge atumirwa pamusoro mutengi zvirevo nokukurumidza uye pasina kunonoka. The chete akaipa - vanoita izvozvo chete muUnited States. nhau Good - kana kutenga mari kwazvo $ 50, kutumirwa haangavi kudhura Dime.
Kana uchida kuronga hurukuro kunze United States, zvinangwa izvi, pane forvardingovyh indasitiri makambani kuti muripo weUS, achaunza zvinenge chinhu uye kwese. Asi kana tichishanda vanozoshanda chakadaro kutanga kuverenga wongororo pamusoro zvavo mabasa, nekuti vazhinji fraudsters zvakapararira pemambure.
kuswedera kusimuka ndarayira
Online Shop Walmart - chii? Quick uye nyore chikuva kuti akangouya uye munguva pfupi ndarayira. Haufaniri kuenda chero kana kuita kutora chero chinhu. Just vaviri the clicks - uye fuma vachaenda kune yamunenge kero.
All unofanira - kuti nhoroondo yavo. Nokuti inokwana zvakaitika nyore kunyoresa. Mubhokisi iwe uchava kukumbirwa kuti nokunyora magwaro kuti inopiwa, kushambadza, dzimwe nhau boka. The Hurongwa ipapo kunoita kuti kupinda mumagwa kero uye muripo akadzama. Zvakakosha kuti kana kuzadza kunze kutumirwa kero uye Billing kero machisi, zvichava kudzivisa zvimwe matambudziko mune ramangwana.
minda aya akazara kamwe, ipapo kutenga vose vachaitwa vari vaviri the clicks, izvo zvinogona yekudyidzana kuponesa nguva. Nokuti kuchengeteka kwako mashoko muripo akapinda havagoni kurarama, nokuti hurongwa uyu anodzivirirwa ose nokutyisidzira.
Walmart muRussia
Chekambani utariri inongogara kuita mashoko nezvokukosha musika wokuRussia uye guru run. Kutaura zvazviri, kwaiva kuedza wandei kuratidza pomumbure ayo munharaunda yacho Russian Federation.
Yokutanga matanho mirayiridzo iyi dzakaitwa muna 2008. Pashure kunyoresa zviri chikamu uye hofisi yokutanga Walmart Moscow akava guta rokutanga umo maiva American muchiso akabudirira.
kuedza yake yokutanga kusika munhu vakapiswa muzvitoro pahwaro aivapo samambure "Carousel" akanga kubudirira. Manual Zirume haana kusiya kuedza uye mugore iroro, akaedza kutenga zvimwe hypermarkets. Asi ngaakuitirei kumbotaurawo nzvimbo.
Muna 2010, ichangobva kuedza kuzozivisa kumusika wokuRussia kuburikidza kutenga nemambure "Kopeika" zvitoro yakaitwa, asi pano munzira yazova guru mumhuri chitoro X5 Retail Group, uyo kutanga akatenga yose pfuma.
In ichi gwaro iri American kambani asarudza kumbomira kuwedzera kwayo. Kana tichitenda Mitsara vamiririri Walmart, weAmerican hofori achazvikomborera edza zvakare "hwaizoikunda" musika wokuRussia, uye chete akamirira yakakodzera.
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