Supermarket "Magnet": inofambiswa kubva mudonzvo uye vatengi

Chimwe chezvinhu dzakabudirira chitoro network munyika - "Magnet" - zvokudya uye asiri zvokudya muzvitoro mu "imba" format. Pomumbure mumwe vaikudzwa nzvimbo pakati pose retailers rinorema capitalization uye rakakura mushandirwi. "Magnet", inofambiswa kubva mudonzvo uye vatengi riri zvakawanda chaizvo, ane mikana yakawanda uye nekuipira zhinji. Imhandoi mafungiro kwave aumba kubva zvavo vatengi uye vashandi pamusoro pomumbure date zvitoro? On ichi uye vazhinji nedzimwe munyaya.

Ayakaita?

Basa JSC "Tander", "Magnit" samambure utariri kambani, kuitwa kubvira 1994, ipapo achitungamirirwa Sergeya Galitskogo sangano kuitwa Wholesale imba yokuchenesa, uye zvizoro yakura rimwe remasangano Distributors Russian. zvitoro kuzvidzora basa akavhurwa 1998, kutanga Krasnodar, apo iye ikozvino kumuzinda sangano. Chete gore kambani atora aitungamirira chinzvimbo kumaodzanyemba kweRussia uye kutanga kukwidziridzwa mune dzimwe nharaunda. Muna 2000, basa bhizimisi rakanga kurongwazve, zvitoro vakatamira munyika discounter pamanyorerwo pasi chete muchiso "Magnit".

Mukutanga 2006, OJSC "Magnit" akanga kurongwazve kuva vakabata kambani makambani mubasa chitoro kutengeserana pasi "Magnit", inofambiswa kubva vashandi pamusoro panguva iyo vakanga chaizvo akanaka. Mubayiro kukurumidza kukura chitoro rezvebonde akatanga gumi zana zvitoro kubudikidza 2006, asi shure mashoma kuedza pamwe pamanyorerwo kwakasarudzwa kutanga kuvaka hypermarkets. 24 hypermarkets, 636 "kumba" zvitoro akavhurwa 2007-2009. Mumakore akatevera, nemambure kwakasimbiswa nokukurumidza. Somuenzaniso, muna 2011 akarizarurirwa kupfuura 1,000 muzvitoro, vanopfuura 200 muzvizoro zvitoro uye 40 hypermarkets.

Nhasi pomumbure ndiwo musika mutungamiri kuRussia maererano nokuwanda chitoro zvivako, iri 2180 Settlement: 8581 chitoro youduku "kumba" uye 196 hypermarkets, 1239 zvizoro muzvitoro uye 104 pfungwa pasi zvizivikanwe zita "Magnit Family" (mashoko anopiwa pakutanga 2015).

musanganiswa

"Magnet" - nomumbure nezvezvandaifanira vashanyi nedzimwe mari yomuropa saka anopa zvina youduku muzvitoro: mhuri, mumwe hypermarket, "kumba" uye zvizoro amatura. Muzvitoro uye hypermarkets aimiririra siyana-siyana zvigadzirwa, zvinosanganisira nevatengi uye maindasitiri zvinhu uye vakatengesa mhuri yose. The Range anosarudzwa kuti, pasina kurasikirwa nguva yakawandisa, paavhareji, hafu yeawa, mutengi kuwana zvose zvakafanira zvinhu zviri kudiwa daily: .. Food, utsanana zvigadzirwa, mhuri makemikari, etc. Maererano kukurumidza kuchinja zvadzinofarira uye zvinodiwa vatengi vari pomumbure zvinopa chichiitwa budiriro siyana nenhumbi uye mabasa.

Maererano vatengi vazhinji toreva richikurukura wedzimba "Magnit", mudonzvo ongororo siyana chaizvo. Vamwe vatengi vanoti zvakachengetwa Network chaizvo-siyana, uye dzimwe nguva unogona kuwana chigadzirwa kuti haisi kuwanikwa mune mamwe zvokutengeserana mabhizimisi. Vamwe vanodavira kuti kuwanda nenhumbi ipfupi uye cherechedza murombo unhu zvaisakara zvigadzirwa. Zvichakadai, kuburikidza nemambure vakatengesa anopfuura 600 private chitaridzi zvigadzirwa. Kuti uvandudze kuwanda Semi-apera zvinhu uye vakagadzirira zvokudya zviri pomumbure vane zvavo emhodzi.

Pricing urongwa

Retail cheni "Magnit" ndehwokuti kusimudzira zvakanaka vatengi ayo, saka tinofanira kupa unhu zvigadzirwa chete inokwanisika mutengo. The chipfuro vateereri "kurerukirwa muzvitoro" vatengi vari munyika pakati-mari, izvo zvinoita kuti kambani munzira mutengo maronda. How anokwanisa kuramba musoro mitengo? Varonge kugadzirwa zvibereko pachavo vanozivikanwa "Magnit" yavo inopa vagadziri kuvapo mudanga rokutengesa mugero uye zvakakwana tichikwanisa Utilisation. Izvi zvinoderedza mari chigadzirwa, ari mugadziri chisingakonzeri mari pakushambadzira, Distributors uye Resellers mabasa. Saka kuwana zvinoderedza mutengo nhumbi, zvakafanana zvibereko vakwikwidzi. Anonzwisisa mitengo uye zvakasiyana-siyana anosanganisa hypermarket "Magnit", inofambiswa kubva mudonzvo uye vatengi pamusoro kutaura pamusoro chitoro wacho kukurumbira uye profitability kwayo Pricing itsika.

Consumer wongororo kuti hypermarkets "Magnit"

Pakati huripo richikurukura muzvitoro "Magnet" ane nzvimbo pakati chinzvimbo mune hunhu uye mutengo pamwero. Mariri muchawana zvinonaka asi unogona kutenga vanhuwo zvigadzirwa rinodyiwa nezuva uye panguva imwe chete kunze zvakanyanya. Kwokupa mitengo pazasi kumusika paavhareji - a chitoro cheni "Magnit". Feedback kubva mudonzvo uye vatengi nezvazvo inotiratidza vanoverengeka zvayakanakira nezvayakaipira.

"Magnet-zvizorwa"

Kukura asiri zvokudya nevanhu chidimbu rakatanga muna 2010. itsva nemanyorerwo chitoro chirongwa "Magnet-okuzora", inofambiswa kubva mudonzvo uye vatengi izvo kazhinji akanaka, akaziva chaizvo zvinobudirira. New basa rakanga riri kudiwa, nhasi akazarura zvinopfuura chiuru zvimwe zvatakaviga pamanyorerwo ichi.

Kuwanda "Magnit" siyana zvizoro nokuda kutarisirwa, vakawanda-musika zvinonhuhwira, pachake hanya neimba zvigadzirwa. Zvizoro dzaimirirwa pezvitsiga akadai "Bourgeois," "Art-kuti-up", "Artdeko", "Penyika", "L'Oreal", "Maksfaktor", "Meybilin", "Ninnel", "Vivien sabot", "Lumen" "Rimel" uye vamwe. Zvose zvakachengetwa pamanyorerwo ichi vane zvakafanana, nyore mutengi marongerwo: zvizoro, zvinonhuhwira, mhuri makemikari, etc. dzinoturwa mumadhipatimendi akasiyana huru Racks ...

Pane rimwe anomira pedyo nomukova muchitoro mapepa pamwe kushambadza, discounted zvigadzirwa: zvizoro, mhuri makemikari, utsanana zvigadzirwa. Kazhinji, rokutengesa consultants vanozivisa zvinhu akatengesa pamusoro wemari pamwe discounts uye nezvipo, ruoko mapepa.

Customer Reviews kuti "Magnit-Kosmetik"

retailer ose ane yayo uye zvaasingagoni kuti cherechedzai vatengi pakutanga, uye zvino, uye vashandi dzesangano. "Magnet-zvizoro" ndozvakaitikawo. Iye inosiya kazhinji zvakanaka pfungwa, ayo kushanda kunonyanya yakakwirira mumataundi maduku apo hapana kana kwete chaiwo zvizoro muzvitoro. Vatengi kunyanya kuzivikanwa pakati zvinhu zvakanaka:

• musoro mitengo mamwe Mapato nhumbi, mitengo vari kudzika pane mamwe unyanzvi zvitoro;
• munhu kwaye-siyana hanya zvizoro, mhuri zvemakemikari zvinhu neimba nhumbi;
• Kuwanikwa vakapiswa dzowokwake;
• inonakidza kushambadza uye inopa Somuenzaniso, imwe pamwedzi dhisikaundi 15%, vachibvumira tsime kuponesa kana kutenga imba zvinhu uye utsanana zvigadzirwa.
• hapana pesky varindi kusimba unhu netsvimbo.

"Magnet-okuzora", inofambiswa kubva mudonzvo uye vatengi riri zvakawanda kwazvo, uye ane vanoverengeka zvinhu zvisingafadzi. Pakati zvazvakaipira vanoshandisa kazhinji musiyano

• yakakwirira kumucheto pane zvimwe Mapato nhumbi;
• shomanana musanganiswa uye kazhinji unmarketable kuti maumbirwe mhando;
• afa zvinogadzirwa;
• vanowatengesa kusaita zvinhu nomazvo, murombo basa;
• mismatch mitengo pamutengo Tags, uye bhokisi hofisi (somugumisiro zvinokanganiswa vatengi kazhinji vanoramba kutenga);
• vashoma kana kusavapo vachiongorora, zvachose hapana napkins, donje disks kushandiswa testers.

"Magnet" -rabotodatel

The zvokutengeserana samambure "Magnet" - mumwe vashandirwi kupfuura munyika, mumusika mutungamiri kwenhamba zvebhizimisi zvivako. Paavhareji, mhiri mambure muzvitoro ndivo mamiriyoni 10 vanhu zuva nezuva. Izvi hofori Nhamba rabva pamusoro zvinhu mambure uye basa chaizvo. Kwete munhu akanyorera ose tichaswedera basa mu "Magnit". Feedback kubva mudonzvo zvikurukuru negative anogona kunzi, uye vanosvika nokuda Supermarket ngetani "chirwere" muchimiro chomunhu chinogona urongwa basa. Negative mafungiro pamusoro kambani chakasara vashandi kunyanya ekare "Magnit".

Kuwanda vashandi pamusoro pomumbure anenge atopfuura 260 zviuru vanhu. Pasinei vakawandisa kunaka wongororo kubva vakaisa-kure vashandi, "Magnit" rave akagamuchira "Nomushandirwi Pagore" title. Zvaitaurwa basa mitemo kwemarongerwe evanhu kuchengeteka, basa mamiriro zvakasangana basa kambani. The mari pamusoro pomumbure ari "chena", akaita zvose zvakafanira mari, vashandi Anopiwa pasocial pasuru ine yayo mudyandigere Fund. The kambani inopa siyana "bonuses" akadai chisingakoshi matikiti.

"Magnet", wongororo izvo vashandi anofanira kuverengwa pamberi mudziyo kushanda mumidziyo, anosika nokuda kwayo tsvimbo mikana basa kukura. Kazhinji nokukurumidza kuita basa Somuenzaniso, nehafu gore papera ave maneja chitoro, zvaunogona panguva ichangobva akazarura mapazi vachiri padanho kumusika. Ibasa kuti mushandi mumwe nomumwe yekutenga yakawanda basa chokuita chaizvo ari chitoro network. Basa "Magnit" zvinoda wacho paaiva, mukana wokushandiswa, nokushingaira uye zvokuita. Chinzvimbo, asiri mhuri, vakakwanisa kuchinja kukurumidza kuchinja mamiriro enyika munhu achava nyore kuvaka basa iri kambani.

Reviews revashandi wekambani "Magnit"

Tisati zhinji basa vanotsvaka kunomutsa mubvunzo: "?" "Ko zviripo kugara mu" Magnet Kupinda mamiriro boka zvikuru nyore, kunyanya zvinodiwa kuti vamhan'ari zvichabviswa mhosva. Asi Achitora chisarudzo chokupedzisira, zvinofanira kunzwisiswa kuti mune zvokutengeserana network, pane specificity zvebasa. Shanda mu "Magnit", wongororo izvo vashandi vanofanira kuverenga, achida kutsvaka basa nemambure ine nhamba zvinhu. Vanhu Most vanosiya wongororo pamusoro kambani, sezvinoita ndinoiitawo pfungwa "chena" muhoro, kubatsira pasuru yacho chete pezvatinokanganisa.

• Basa panguva hasha kumhanya: kugamuchirwa nhumbi, marongerwo, kuchenesa, zuva kuchinja mutengo Tags, ane vakawanda vatengi - nokuti mari, hapana vatengi - kuparadzira mapepa, permutation, etc. Uchaita kuzeza kana kuva usimbe - kwete kurarama ... A pfupi miniti kwemasikati uye tii chete panguva yakarongwa. Zvose zvinofanira kuitwa nokukurumidza, zvakarurama kuverenga mari, nekuti yokushomeka bvisa kubva mubayiro.
• tsvimbo chekambani hadzina inopiwa nzvimbo dzakadai mutariri, keshiya, kuchengeteka murindi, cleanerkuva, loader. Kazhinji, muchitoro ane nzvimbo kwenguva Director, vaviri penhumbi uye mutengesi. Mukuwedzera, dzaishandisa kuwedzera, kuparadzirwa centre vashandi uye dzimwe nyanzvi. High turnover uye kutadza mudonzvo kunotungamirira ndechokuti vakawanda yose basa inowira pamapfudzi mutengesi, nenhumbi maneja uye mutungamiriri. Vachiita keshiya anotakura chitoro rokutsvaira, vachidzikisa yefuma kugamuchirwa nemambure "Magnit" Goods.
• Reviews revashandi dzinoratidza kusagutsikana pamwe 12-awa vanoshanda zuva, vasiri kwezvipimo nezvichaitika audits, chigadzirwa vanoratidza uye kushaya vashandi. High kutsamira rwekuita purogiramu nomusi configuration wehurumende, asi yemanyorero inoshandisa 3/3 kana 2/2.
• A muhoro duku (nokuti mutengesi, sezvinoita mutemo, 15-16 zviuru rubles.), Fines, kamari chikamu pachake nokutengeserana.
• Nokuda kakawanda kurasikirwa, kushaya marara kubhadharwa chete aoma. Store Nokurasikirwa kuderedza Payroll inotsamira zvakaoma. Vose Payroll yakavakirwa maawa vakashanda uye coefficients iri kune vashandi vose, asi kierrätys kaviri mari haina abhadhara kambani "Magnit".

Feedback kubva nomudonzvo (Moscow) anoratidza zvakanaka zviri pomumbure, uko kazhinji hwokuratidza kuvimba unhu management zhinji. Mubayiro, kushanda maawa, basa zvikuru, okunze ari chikwata dzinongoita pakutsvaga padanho professionalism uye pachake unhu kwevatungamiriri (maneja wechitoro nevatungamiri, hofisi vashandi). Kana nyanzvi vari kuverenga, vakakwanisa kushanda zvakanaka pamwe chete, zvakajeka kutevera zvose mirayiridzo boka, ipapo goho achagamuchira ibudirire chitoro, apo zvinofadza uye vatengi, uye vashandi.

Feedback kubva tsvimbo "Magnet-zvizorwa"

Kuburikidza vakawanda vaisava nezvokudya zvitoro "Magnet" vari chinozoiswa zvizorwa kuchengetwa zvigadzirwa, vakawanda-musika, perfumery, zvigadzirwa zvoutsanana uye neimba zvigadzirwa. Specificity basa iri "Magnet-okuzora", inofambiswa kubva mudonzvo zviri siyana chaizvo, pedyo chaizvo tichitarisa basa kuti chikafu Supermarket Network. Labor Day uye maawa 12 netsoka angu nokukurumidza mutinhimira, zvachose kugamuchira uye kuratidza nhumbi, basa seri yemabhuku. Sellers akaita nditsigire, varindi, navarindi vemikova, cleaners (dzimwe nguva kuzoripa mari yavo, sezvinoita muzvitoro mumaguta makuru, akadai nemambure "Magnit", Ekaterinburg).

Reviews revashandi anomanikidzwa teererai vanoverengeka zvayakanakira nezvayakaipira yokushanda mune zvizoro chitoro "Magnet".

• Good zvikomborero pasuru uye akatsiga mubayiro.
• Ceiling mubayiro, zvisinei rokutengesa mavhoriyamu (kubvunzurudza kazhinji ndiyo vimbiso muripo kupfuura), kakawanda kwezvokudya. Mugari purogiramu ine kuperevedza vashandi.
• Hapana discounts vashandi vavo.
• Muchiuto rinoitwa kupfuura inodiwa. Dialed interns kana akamirira kuvhurika idzva chitoro, kana kuenda kunoshanda rimwe guta kana vari acharega.
• Constant kuba achishandisa vatengi, izvo zvakaoma chaizvo kurega, nokuti "Magnit" havasi akapa makamera uye varindi.
• Kakawanda pereraskroi reshuffle echiShinto, vachidzikisa nhumbi, zvisinei kwayo uremu, achiisa pamusoro wokutengesera pauriri. All takura vatengesi, zvikurukuru vasikana, pasina rubatsiro nevaikonzera, izvo zvisina inopiwa muna zvitoro Company "Magnit".

Reviews revashandi (St. Petersburg) Zvinosanganisira zvinofungwa avo vakasiya basa, adzingwa nezvikonzero zvakasiyana-siyana vasingagoni kushanda pemambure.

mhedziso

Pakati wedzimba chero chitoro cheni ane kunobatsira uye lagging. Munzira dzakawanda, kubudirira zvebhizimisi kutengeserana anoenderana chikwata kubatana uye professionalism vebasa. TC "Magnit", kufanana nemamwe sangano chero, ine zvayakanakira ayo nezvayakaipira.