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Nhoroondo yeiyo logo. Logo «BMW», «Skoda», «Audi», «Toyota», «Adidas»: chii chinyorwa chekusika
Kubvumirana, munyika yezvikwata kune zvishoma zvinyorwa zvinoshandiswa nemunhu wese, dzidza kutenda kuburikidza nekushambadzira kwemavaraidza pane terevhizheni kana kuti mavara-mavara anotengesa mapepa akaturika mumigwagwa yeguta.
Nhoroondo ye "logo" yakatanga sei
Ikopa iyo inzira yepamutemo inopupurirwa yekupa ruzivo ruzivo rwechiratidzo chako kumutengi. Takajairira kuona chero marimi kuburikidza nehuwandu hwemasangano, ayo anowanzobatanidzwa nemazwi ekuzivikanwa, kushambadzira uye chiratidzo chinozivikanwa.
Pakuona mazita emakadai seCoca-Cola, mavara matatu eAdhidas, mahete mana eAdidi kana mavhiri maviri eToyota, imwe inobva yayeuka matengesi atinoona pane terevhizheni zuva rega rega. Mune urongwa hwemazita anozivikanwa, Apple logo yakakodzera kutora nzvimbo yayo. Tinodzidza kuti izvi zvifananidzo zvakasikwa zvakasikwa sei.
Yabloko kubva kuApple
Pamwe, vazhinji vanofarira kuziva kuti nhoroondo yeiyo logo ndeye. Iyo Apple logo yakatanga kusikwa naRonald Wayne. Zvinosuruvarisa, zita iri harititauri zvakawanda, uye Wayne ndiye muvambi wechitatu weApple, pamwe chete nemusikana mukuru wezana remakore rechi20. Nei akaora mwoyo? Hongu, nokuti Ronald, mazuva gumi nemashure mushure mekunyorwa kwepamutemo, akatengesa chikamu chake chezana muzana yekambani ye $ 800 chete. Kuratidza Wayne kushivirira zvishomanana uye zvishoma zvinyorwa, angadai akapinda muForbes yevanhu vane ruzivo uye vakakurumbira pasi pano vane mari yakawanda yemadhora mabhiriyoni makumi matatu. Zvisinei, Ronald akange asingatendi kuti Apple yakanga yakamirira kubudirira kwakadaro.
Zvisinei, sezvo nhoroondo yeApple logo inotaurira, shanduro yemazuva ano haina zvishoma nezvakaitwa pakutanga. Kunyanya zvakanyatsotarisa, pasina chinhu kunze kweapuro. Asi iyi yakanga iri basa rose reunyanzvi! Mumufananidzo waWayne, musayendisiti akachenjera Isaac Newton akafananidzirwa, apo apuro yava kuda kuwira. Ichi chifananidzo chaive chakanakisisa, asi hachina kukodzera kuzvinhu zvebhizimisi remazuva ano, saka pfungwa yaRonald Wayne yakangogara gore chete.
Zvadaro Steve Jobs (sachigaro webhodhi revatungamiri veApple) akazoshandura mufananidzo wemagetsi Rob Yanov. Mabasa aidiwa kutarisa, kutarisa kwemazuva ano, chimiro chakanaka chinozivikanwa chinenge chichinyatsobatana nemabasa ekambani. Rob akazadzisa basa iri munenge vhiki.
Mune rimwe remabhuku, Janov akatsanangura kuti akabudirira sei. Rob akatenga maapuro ndokutanga kupendeza, zvishoma nezvishoma kubvisa zvinhu zvisina kufanira. Akaita "nadkus" yakakurumbira nemaune: zvaive zvakakodzera kuratidza chiratidzo chekambani kuitira kuti yakanyatsobatanidzwa nemaapuro, uye kwete kazhinji nezvibereko, miriwo kana mabriji. Rob Janov nemaune akaita chivara chemavara.
Izvi zvinofanira kuratidza chokwadi chokuti kambani inogadzira makombiyuta ane mavara ekucherechedza, iyo kuratidzirwa iyo panguva iyoyo inogona kuratidza mavara matanhatu akanga aripo paikwangwani. Yanov akaisa mavara muurongwa husingaiti. Mune chimiro ichi, sezvinopupurirwa nenhoroondo yeApple logo, chimiro chechirwere chacho chakagarazve kwemakore makumi maviri nemaviri.
Zvisinei, muna 1998, Jonathan Ive, muumbi wekushandira pamwe naApple, akauya nenzvimbo itsva yeMac G3. Zvave zvakajeka kuti ruvara rwemavara pamusoro pevanhu vane ruvara rwemavara runotaridzika runyengeri. Ndicho chikonzero, maererano nehuwandu hwekodhi, chirevo chekambani kubvira muna 1998 uye kusvikira nhasi chinotaridzika seaonconic, chiratidzo chemonochrome sechimiro cheapuro ine apulo yakasviba.
Chiratidzo chemapapiro che "Skoda"
Ndiani angadai akafunga kuti nhoroondo yekodha yekkoda yakatanga zvakare mukupera kwezana remakore rechi19, uye zvinonyanya kukosha, zvinhu zvose zvakatanga nemabhasikoro uye motokari! Zvinotaridzika kuti nekugadzirwa kwemaviri mabhirikoro zvingava zvakaoma kukwanisa kuenda kune chimwe chinhu chakakomba.
Zvisinei, kana iwe uchifunga zvakanyatsojeka, saka muzana remakore rechi18 hakuna munhu anofungidzirwa nezvehutano hunofadza semotokari. Asi zvakadaro zvakaitika! Zvose mabhasikoro uye motokari dzekambani yeSlavia, iyo yakagara makore anenge gumi, yakagadzirwa mumusangano muguta reMlada Boleslav. Sezvo nhau ye logo yaKkoda inotaurira, chidimbu chekutanga chechiratidzo chaiva gumbo rakanga rakagadzirwa nemashizha eLinden, ayo aireva kufananidzira vanhu veSlavic, uye gore rinotevera gare gare mazita evakiki vekambani akawedzerwa pano.
Nokudaro, mechanic Vaclav Laurin uye mubhuku wemugovera Vaclav Klement vakateya nheyo yekambani inoshamisa yatinoziva iye zvino.
Mifananidzo yakajeka yemotokari
Hazvina maturo kutaura, pakutanga kwezana ramakore rechi20, kambani yakashandura zita rayo, asi yakabvisawo kugadzirwa kwechikoro chemotokari uye yakashandura kumotokari? Iyo kambani yakatumidzwa zita ravo nevatangi varo Laurin naClement (L & K). Izvo zvakasikwa zvekambani yekambani yakange yakakonzerwa nekukanganiswa kwemazuva ano pakutanga kwezana remakore rechi20. Uye kubva muna 1926 kambani yakatanga kutakura zita idzva - ŠKODA. Panguva iyoyo, motokari dzakabudiswa pachigoro muguta reMlada Boleslav. Pasinei nokuchinja kwechiratidzo, chimiro chekatsva chetsva chairatidza kubatana kwepurogiramu yapfuura, asi yakashandurwa zvishoma. Ikopa yekodhi neyoyo yave yazivikanwa "museve werubhi" yakatanga kushandiswa muna 1926. Mutungamiriri wemabhizimisi wekambani T.Maglich yakaita ruvara rwebhuruu-jena mhepo nemiseve ine mapapiro yakawira kuruboshwe. Saka, iyi shanduro yekufananidzira yakagara makore makumi matanhatu. Uye muna 1999 chete akatambura kuchinja. Iko tsvuku uye ruvara rwekomba rakapa maruva ŠKODA zvakakosha. Iripo nhasi.
BMW ne propeller
Kazhinji kacho, kana zvasvika pakunatswa uye bhuruu-bhuruu denga, haisi nguva dzose nemasikisi nezvimwe zvakadaro. Kunyanya, iri ikozvino mubvunzo wemotokari BMW. Nhoroondo ye "BMW" logo yakatanga kune kure ne1916 muMunich. Yaiva iyo iyo makambani maviri makuru akabatanidzwa mune rimwechete kuitira kuti munguva yemberi vanhu vangave vakachengeteka vakagara seri kwechigarire chemotokari yakasununguka kunze kwenyika.
Yenguva yekuuya nemufananidzo wekambani, iyo panguva iyoyo yakanga ichibudisa injini dzemagetsi. Kutanga kukura kwezita racho kubva pakudengenyeka kwenyika, vamiririri vekambani vakafunga kuti zvakanga zvisiri nyore - uye pane zviratidzo zvakaonekwa miviri miviri iyo inomiririra BMW kusvika kure - simbi uye bhuruu yedenga. Asi kukoka kwaiva kwakanyatsojeka uye kwakanyanya kuvhara ziso kuti yakasarudzwa kuti chiratidzo chinofanira kuwedzerwa kune chiratidzo, kureva - kubatanidza ikirango nemureza weBavaria.
Kubvira panguva iyoyo, pane mufananidzo wekare waive wadiwa BMW, zvaive zvichikwanisika kuona nzvimbo, iyo ikozvino inongoramba iri munhoroondo, uye mavara achagara achikuyeuchidza nezvekwakabva kambani.
Zvinhu zvitatu kubva kuMercedes
Mazuva ano, Mercedes haisi mararamiro emotokari chete, iyo ichinyanyozivikanwa kwenguva refu chechiratidzo, icho chinosanganiswa nehupfumi uye kuremekedzwa. Asi isu tiri kufarira nhoroondo yekodhi "Mercedes", iyo yakasvika mazuva edu.
Saka, kure kure 1902, kubuda kwekambani yakakura saMercedes. Sezvaunoziva, yakasikwa nemapoka matatu, uye vadziki - vainzi Wilhelm Maybach, Gottlieb Daimler naEmil Ellinek - vaigara vachitaura kuti chiratidzo chinorevei zvisikwa zvavo. Hapana chavakasarudza vakavakurudzira nechivimbo. Pakavepowo makaroti, uye maruva, uye kunyange nhovu. Yakagadzirisa kukakavara uye kupotsa kukakavadzana pakati pevamwe vekare neshamwari pamwe chete Ellineka uyo aida zvikuru motokari. Zvakare, zvakanga zviri mukukudzwa kwake kuti iye zvino ainzi Mercedes ainzi zita rake.
Vechidiki Mercedes vakaratidza kuti havafaniri kukakavadzana uye kuyambuka kufamba-tsitsi, ndiko kuti, kuyananisa pakati pavo. Mukukurumidza, vadziki vakauya nemutauro wakanga uchiripo nhasi: unhu hwakanakisisa mumatatu matatu - mumvura, mumhepo uye pamunda. Chiratidzo che "Mercedes" chinogona kugadziriswa nenzira imwechete - kubatanidzwa kwezvikamu zvitatu - sechiratidzo chechokwadi chehutano.
Nhoroondo yeAridi logo
Vane Audi mhete, pamwe chete nemamwe mifananidzo yezvinyorwa zvakakurumbira, inovhura nhoroondo inonakidza uye inofadza yeikwangwani. Ichi chinyorwa chinonzi zita remusana wekambani yemotokari August Horch. Ichokwadi ndechekuti mukushandura kubva kuGermany Horh zvinoreva kuti "teerera", asi muchiLatin inonzwika senzwi. Pakutanga, muvambi wekambani akapa vana vake zita rake rokuti "Horch". Asi nekufamba kwenguva akazosiya kambani ndokuumba motokari itsva. Uye chakanzi "Horch" chakanga chagara chiripo. Ndaifanira kuuya nezita idzva rechibereko. Muna 1928, panguva yematambudziko ezvoupfumi, kunetseka kwaisanganisira makambani mana emotokari: DKW naWanderer, Horch neAridi. Iyi kuwirirana kwemiti yemotokari mana yakanzi Auto Union. Iko ndiko kuti, vose vakaroorana nevakwikwi vakabatana. Uye ikozvino motokari yemakambani yemazuva ano yakashongedzwa nemarin'i mana.
Nzira kubva Toyoda kuenda kuToyota
Ikambani yemotokari yemotokari yakateyiwa nebhizimisi weJapan Kiichiro Toyoda. Paakatanga chirongwa chake chekutanga, akadudza muchero wekambani yakanakisisa yekambani. Chirongwa, icho chaive nemakadhi katakana muzvigadzirwa, akakunda.
Tsamba idzi dzaitaura pfungwa yekukurumidza. Izwi rokuti "Toyoda" rakanzizve "Toyota", saka rakarisa zviri nani maererano neshoko. Kubvira ipapo, zita racho harina kuchinja.
Nhoroondo The logo of Toyota inotanga muna October 1989. Icho chiratidzo chisina kuchinja kubvira ipapo. Inoumbwa nematatu matatu. Zviviri zviviri zvinoshandiswa zvakasiyana-siyana zvinoreva kushamwaridzana kwakasimba pakati pevatengi nekambani. Kupindirana kwezvivhura izvi kunotsanangura tsamba "T" - tsamba yekutanga muzita rekambani. Mamiriro emufananidzo wacho anomiririra kushandiswa kwepasi rose kweTechnology mumakambani emotokari pasi rese. Uye muna 2004 chikafu chakava chakaoma. Ichi chaiva uchapupu hwehutano hwakanaka hwemotokari yakagadzirwa.
Zvikamu zvitatu zveAdhidas
Adidas ndomumwe wevanyori vanozivikanwa zvikuru zvemitambo uye shangu. Iyo kambani yakatangwa muna 1920 uye yakagamuchira zita rayo panzvimbo yemuumbi Adolphe (Adi) Dassler, kubva kune Adidas yaakatora. Sezvo nhoroondo yeAdhidas logo inoratidza, chirevo chekutanga chekambani yekambani yakagadzirwa naAdolf Dassler pachake , idzi dzaiva zvikwata zvitatu izvo zvakatanga kuonekwa pamashamba emitambo.
Ndiina Nike kukunda
Hapana munhu ane hanya nemitambo, iyo munguva yedu isingazivi iyo Nike yekambani. Iyi kambani yakazvisimbisa mumusika, uye ikambani yayo yekambani inoratidzira kufamba, kubvisa, kubudirira kwezvinangwa zvakagadzirirwa, nhasi munhu wose anoziva.
Maererano nemitemo yeGamerican grammar, zita rekambani rinofanira kuverengwa se "Nike", kwete "Nike", sezvakashandiswa muRussia. Iyo kambani inodanwa zita remwarikadzi wekukunda Nicky. Nhoroondo yekwangwani inofanirwa kunyatsotarisirwa.
"Nike" yakanga iri "kuwedzera"
Muvambi wekambani Vil Knight, iyo yaIki logo, akarayira kwete vashandi vese, asi mudzidzi ari nyore, asi aigara asina kugutsikana nemasarudzo ake ekudhonza. Chikonzero chaiva mapapiro emwarikadzi, chirwere chisina hanya, icho mumutauro wepakutanga chakasimbisa zita rekambani, saka rakarambwa. Mutsara wacho wakatamiswa kumusoro kusvikira vasati vabviswa zvachose. Nokufamba kwenguva, "Nike" yakatanga kuziva chikwata chekambani, uye zita racho rakanga risina kufanira.
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