Ilya Balakhnin: Biography, mabhuku, mibayiro

Unobvumirana pfungwa iyi, kuti okushambadza kumusika havasi kunofambira mberi uye inoda kushandiswa itsva nzira? In ezvinhu ano hazvibviri kurerutsa basa pakushambadzira nenyanzvi, sezvo nzvimbo iyi nguva dzose Evolving uye kunofambira mberi. Nyanzvi vanonyatsokwanisa nguva dzose vaikoshesa chero munda, asi nyanzvi somuKristu nenzira dzakasiyana-siyana kuti kushanda uye nguva dzose vakadzidziswa pachake uye kudzidzisa vamwe zvinokosha katatu.

Muenzaniso unoshamisa munhu "akazviita" uye anonzi kuva strategist mumunda itsva Vezvenhau, kushambadza, rokutengesa kumusika kukurukurirana - Ilya Balakhnin.

inotungamirwa

Ilya Aleksandrovich akaberekwa muna 1987 muMoscow. Muna 2009 chete anokudza vakapedza kudzidza Political Science mano Moscow State University. Lomonosov. Gare gare, pamwe inorumbidza vakapfuura kudzidzisa Vanhu Russian 'Friendship University uye State University of Management. Asi basa iri dzakagadzirirwa haana mukana, kunyange Ilya Balakhnin nguva dzose anotaura noruremekedzo rukuru dzidzo yake.

kutanga enzira

Ndapedza Ilya Balakhnin akatanga kushanda ari kushambadza sangano, izvo akapa SMM-yokutengesa mabasa (Social Media Marketing). Zvino kuita imwe basa idzva - kukurudzira network. Balakhnin akakurumidza akava Ace mumunda itsva, uye kubva, maererano naye, inoshandiswa haasi kushanda zvakanaka, rakakurumidza vakamusiya.

pachake mabhizimisi

Balakhnin anovhura basa rake - Consultancy Paper Planes, anopa zvakawanda mabasa akadai: SMM-yokutengesa, branding uye kukwezva kubaya vateereri, Logos uye ezvokutengeserana ani, uyewo kugadzirwa kwepurogiramu mabasa edzidzo. Panguva iyoyo, sangano iri yakanakisisa yokutengesa sangano muMoscow, maererano RAAR. The kambani zvinopfuura 400 vanobudirira nyaya, izvo akasika kubwinya kwayo.

Self kupima

Managing Partner uye CEO Ilya Balakhnin of sangano rinoti chete superlatives. Iye nezveunyanzvi kambani yake sezvinotevera: ". Tine - musimboti Consulting kambani mu Russia" Akadaro simba mashoko, iye inosimbisa vazhinji vatengi, tichishanda misika konsyumerskimi. Kuzviona basa rake, Ilya Balakhnin chaizvo noruremekedzo pamusoro vatengi vavo, achivadana capitalized. Zvichida ndipo mumwe chikuru zvakavanzika ribudirire sangano. Client - kupfuura zvimwe zvose.

Achitaura pamusoro ruzivo rwake, Ilya Balakhnin anoratidza pfungwa kuti makore mana apfuura, Paper Planes akaisa nyore basa: kukura zveminda chinenge Ruble pagore. 2014 rakabudirira zvikuru pamisika rose, uye yakawedzera kusvetuka uye miganhu, kubudikidza 36%. Gare gare, boka akasangana kuderera nokuda dambudziko, vakatya pokuwa upfumi. Wokutanga hafu yegore akasimbisa kutya - kuderera anenge 9%. Takabva vatanga mabasa matsva akawanda, kusanganisira nemamwe kuti kumusika vakashandura nzira yokutengesa, akavakazve anoverengeka maitiro zvebhizimisi. Somugumisiro, akadzivira 2015 nemari kukura 12%.

The kambani yachinja zvizhinji gore rino:

- nhamba vashandi yakawedzera 10%;

- mari yakawedzera 1/3;

- turnover aiva 7%.

The Agency zvakatanga chirongwa chitsva mushandi kurovedza hurongwa, mberi Implementation pamusoro dzakaonda. It apedza mabasa anopfuura 100 ari misika 28. Akatanga kuwedzera emunharaunda. Ilya kudada mushandi mumwe, vachiti chete nenyanzvi.

kudzidzisa

Muna 2010, Ilya rinotsigirwa IABC / Russia akavhura imwe dzidzo utsanzi chirongwa - Idealogy chikoro. The chirongwa - inzira mafungiro chikuru, ndizvo fekitari pfungwa itsva. Ilya Balakhnin ndiye Rector Idealogy New Media Superhero Squat, yunivhesiti yokutanga ramangwana kuRussia. The Russian inokosha kukurukurirana chikoro chokutanga Social Media ndiyo nzira dzokuwedzera dzidzo "Strategic Kukurukurirana munhau itsva." Experience kuchikoro vakava Balakhnin kutanga imwe basa idzva - murairidzi.

New Media

Kunyanya zvinodiwa chinhu kutungamirira vaiita mumagariro vezvenhau Ilya Balakhnin anopa ichi yokutengesa nayo, sezvo New Media. Achitaura pamusoro nhau itsva, iye anoti nhasi havachafaniri kuzivisa, uye tinofanira kutsvaka kuita vatengi vari kukurukura mutengesi. Izvi zvinotungamirira devertikalizatsii kukurukura Rwako, vanhu nhasi anowana ruzivo kubva kwose kwose, uye naizvozvo akaumba mumwe zvakaoma Sefa ruzivo, uye naizvozvo tinofanira kuisa zvikuru kukosha kwoUmambo chinjikira ukama kuvimba pamwe mutengi.

Mubvunzurudzo pamwe Ilya Aleksandrovich vaiita chikuru zviratidzi ari kubudirira pakushambadzira danidziro munzanga network. Huru arşive Ilya Balakhnin akadana kuroorana, anoti kuti nhasi pane kutsauka vateereri munyaya kushandisa yepamusoro kwayo. Kana kushandisa kuzvivaraidza zvinhu uye nyore nzira zviri chero zvizivikanwe anogona kuwedzera Vhoriyamu vateereri kubatanidzwa.

Balakhnin nhasi

Mumakore 8 apfuura, Ilya ave papi pacharo somunhu unoenda nyanzvi uye strategist mumunda itsva vezvenhau kumusika kukurukurirana. To chikwereti chake mazana pacho, mukanyiwa vakavimbika vatengi uye pamwe nemakambani makuru zvose mudzimai renyika dzakawanda. Sechikamu ake sangano raMwari Paper Planes uye sezvo yakazvimirira consultant Ilya aigona pamwe mikuru nemakambani akadai "Skolkovo", kubhengi "Russian Standard», Microsoft, vaitungamirira cellular dzaishandisa muRussia, makambani dzakawanda, zvakadai se "Coca-cola", mabhengi, vamiririri pakati uye mabhizimisi makuru uye kunyange yose inoti. Pakati vakabudirira mirairo pamwe nesangano rake ane rakasiyana zvirongwa kusimudzira ari paIndaneti ezvinhu rinoti, zvakaitika kukurukurirana danidziro kudzivisa takeovers utsinye.

Kudzidzira uye muzvidzidzo

Ilya Balakhnin, ane Biography kufanana yokutengesa, nomufaro chido chokuudza zviitiko zvavo uye ruzivo pamwe beginners. Ndiye muvambi kudzidzira uye okudhindira. Rimwe okupedzisira tenzi kirasi yake inonzi "sei kubatsirwa evanhu vezvenhau", izvozvo nokupa kudzidzisa nounyanzvi kushandisa uye kubatsirwa SMM vaya vasati vaziva sei.

Sezvo Mutauriri Balakhnin tichishingaira Misangano zvesayenzi uye hunoshanda uye misangano, chinoratidza pacharo mabasa wandei wezvokutengeserana mibatanidzwa neshamwari. Balakhnin kazhinji anoita se mazvikokota uye consultant kuti mabhizimisi vamiririri yakasiyana siyana. hurukuro yake mwoyo zvakawanda vadzidzi vazhinji vaikudzwa mumayunivhesiti munyika. Kupindura yake anoita nomukurumbira Misangano vakawanda rokutengesa uye kukwidziridzwa.

chinyorwa

Ilya Balakhnin, ane mabhuku ikozvino vanobatanidzwa pamusoro yakanakisisa-kutengesa mabhuku yokutengesa, pane imwe nguva akaziva kuti akanga atova rine shoko rarinoda kutaura kuvanhu. Muna 2011, "piyona wokuRussia vezvenhau idzva" sezvo unowanzonzi, akatanga kunyora bhuku hwaakanga ndehwokuti kugoverana ayo akapfuma ruzivo kukura itsva vezvenhau nzvimbo kuti kwave kuwanikwa naye mukufamba akadzokorora kukurukura basa vatungamiriri venyika iri kosi kugadzirisa kwazvo yokutengesa mabasa. Kunze ichi "title" Ilya pa- zasulgi anonzi "New Media Guru".

Muna 2012 Ideabooks Publishing Publishing House akabudisa bhuku Eriya "chinjikira nyika. Upfumi, utsanzi, vezvenhau itsva" At moyo bhuku rino iri chiitiko kuvaka bhizimisi raibudirira utsanzi, kubvunza, makuru Consulting basa. Mubhuku, Ilya Balakhnin, wongororo nezvebasa chakasara ndimi pakukura vanamuzvinabhizimisi Russian, kuedza kupa pfungwa kuti muverengi kuti mashoko akapinda itsva panguva yekare nzira hadzishandi. Saka unofanira kugara kudzidza nekuita itsva nzira, vachishandisa itsva nevezvenhau mari. Bhuku akapiwa zvizhinji Wongororo uye achava unoshanda vashandi zvoupenyu kumusika uye pakushambadzira. Balakhnin zvakare authored anoverengeka nyaya itsva kukurukurirana, mashoko mitemo, mabhizimisi uye utungamiri.