Digital - chii here? Zviridzwa digitaalinen-Marketing

Munguva ichangopfuura, kubudirira muupenyu mune pose Internet zvakarukwa uye wawana SEO-kukwidziridzwa. Asi nguva dziri, uye mberi zera mashoko michina asingadi mira. Internet kushambadza ari kukura uye kuwedzera, ukuwo vamwe (rokunze, kudhindwa t. D.) Advertising yatova nenguva yepamusoro kukura, kana akatotanga kusviba. Saka zvisinei, Digital - chii here?

Digital - zviri kouranda zvose zvinogoneka panguva, mashoko, zvemagetsi migero, akadai TV, Indaneti, network, redhiyo uye dzimwe nhau paIndaneti.

pfungwa

Digital - ichi chitsva yokutengesa idenderedzwa, izvo unounza pamwe nezvaanogona vose zviripo kutaurirana makwara. Huru munosimbiswa pamusoro yaibvira nhau itsva. Izvi izwi unotsiva zvatinosiita atova Internet marketer uyo zvino kunzwisiswa yainyanya. Pakupindura "Digital -? Chii" zvinofanira kuyeukwa kuti ichi chinhu chisinganzwisisiki zvainoita mutengi.

zvakwakanakira

At Digital Marketing yave wandei zvazvisingarambiki zvakwakanakira ndiwo:

• Kukanganiswa. Internet kunotibatsira kusiyanisa inodzidzisa dzakasiyana-siyana parameters, zvinoita zvazvinoita zvakanyatsorurama.
• Price. Kazhinji, apo zvishoma vanoshamwaridzana Digital venhau kushambadza, kunyange kuwedzera kunzwisisa zviridzwa, pamwe veMubatanidzwa vachiwedzera achida kushandisa svikiro Indaneti kusimudzira kukosha kwaro zvakare kukura.
• High nemano akuteerere kubudirira kwayo.

Digital muenzaniso kubudirire yokutengesa

Kuongorora pamwe mubvunzo "Digital -? Chii", Unofanira kunzwisisa kuti ino chaiyo muenzaniso chiito nokuda kukwidziridzwa. Chinosanganisira anotevera zvinhu.

1. Knowledge muchiso / chigadzirwa.

gwara iri zvakanakisisa kushandiswa zvinotevera nyaya:

• Kuderedza chipfuro vateereri. Zvichida kuchava Mari-anobudirira kusangana pamusoro chechinyorwa kushambadzira, kana inonyatsozivikanwa, zvikuru akashanyira nezvikumbaridzo kuti vateereri.
• Digital Profitability zviri yepamusoro ane vechiduku yepamusoro vateereri, uyezve, zviri wechipiri kusvika akainangisa chiteshi.
• Kuri kuti hazvibviri kuti kuitisa imwe kushambadza chirongwa muterevhizheni.
• In pamberi diki bhajeti.

2. kuitwa pamusoro muchiso.

Digital unonyatsoshanda kana:

• Brands vanofanira kuratidza ruzivo pamusoro pachavo nechokwadi chokuti vatengi nomuitiro kutenga.
• Brand kunoratidzwa zvikuru mupfungwa kunobatanidza mutengi.
• Brands nyore kujekesa Indaneti, kuvapa "Kukwidziridzwa" nokukurumidza.
• Brands (kutengeswa kana kutenga, services) chete kushanda pasi Kuwanikwa mharidzo vachiongorora.

3. Kutongwa kutengwa.

Kana ungasuma vateereri pamwe zvizivikanwe kuburikidza Digital, mharidzo uye mharidzo yaifanira pakarepo, saizvozvo.

4. kodzera kubatsira kana kutenga Via digitaalinen.

Bata mutengi tichiregeredza incentives, nguva nenguva mutengo rovira uye zvechigarire motivational zvirongwa.

5. Kuvimbika.

Saka kuti vanoshandisa vanonzwa zvakawanda mupfungwa kubatanidzwa pane pfungwa, zvinokosha kudzidza navo zvikuru, kutanga nhaurirano. Uye Digital ichi simba sezvo munhu.

Features

Digital yokutengesa - ndiye kukwidziridzwa pamusoro chigadzirwa kune vakawanda kuburikidza digitaalinen makwara. Kuti tinzwisise Digital - chii, tichava nyora zvikuru nevanhu digitaalinen dzokuwana kusimudzirwa:

• kutsvaka injini;
• chechinyorwa kushambadza uye Vanakangana;
• Advertising mireza;
• SMM uye vanyora;
• kushambadza mu Mobile Apps;
• kushambadza mumavhidhiyo kugutsikana;
• nemavhairasi zvokushambadzira.

Internet Marketing vafambira mberi mune digital Digital Marketing. Nhasi zvakanyanya nzwisisika uye tsananguro chaiwo.

Enterprise inoda Digital Marketing nokuda kwezvikonzero zvinotevera:

• Of SMS uye MMS mashoko vanorasikirwa mukurumbira wavo, asi pafoni mano, nekusiyana, fuma yaro.
• Panguva ino, kune simba pamusoro yezwi Indaneti veko network.
• Gore negore, digitaalinen TV iri zvishoma nezvishoma kutsiva zvinokosha uye paIndaneti anotsanangura mafomu, vachibvumira vanoshandisa kusonganira zvemari yavo akangwara mafomu mune zvemagetsi uye huve nyore zvinofanira kushandiswa TV, saka kuti mukurumbira wake kudonha.
• Electronic kushambadza (Pos zviteshi, chando sefa, achimhanya mitsetse) zvishoma nezvishoma kutsiva zvaizivikanwa ziso wayo panze okushambadza mireza uye mabhokisi chiedza. Izvi zvinoita kuti atambudzwe vatengi rukuru simba, kwete chete masikati asi usiku. Kunomutsa kutenga, rinokurudzira.
• Special mafomu pamusoro smartphones kubvumira-chaicho nguva kwete chete kuona zviitiko, asiwo kutora basa chikamu maari.
• Kunyange unyanzvi inotidzedzeresa pasi pokudzora Digital Marketing. Kushandisa siyana mafomu-risovalok, zviridzwa uye zvichingodaro. D. Kubvumirwa kuti danho guru iri bhizimisi ounyanzvi.

Digital Agency - chii?

Zvichienzaniswa kwakajairika vezvenhau sangano munyaya placement ezvokushambadzira wako, masangano Digital vanopa yose yakasiyana-siyana yakawanda mabasa panguva:

• Creation, Nokuraramisa uye kusimudzira nzvimbo, zvakagadzirwa.
• Development wekambani kukura nzira, ayo mashoko ezvinhu.
• Employment munharaunda online, mapoka, dzepaIndaneti, network, forum uye anokosha nzvimbo.
• Chiitiko sangano zviitiko, makwikwi, mharidzo pavanoparidza paIndaneti kukwidziridzwa.
• Unokwezva uye kumwezve shanduro anoishandisa chete paIndaneti is bhora.

The chikuru ndechokuti musiyano pakati Digital Agency of zvatinosiita okushambadza - ndiwo basa duku akazvimirira rimwe chikwata pamwe freelancers uye kushaya basa offline. Huru Chishandiso Digital masangano vari munzanga reMedia Monitoring hurongwa.

Ratidza kubudirira kuisa zvombo Digital kungava kuwanda nzira: pamusoro tangazve yenyu uye tsamba yokuonga uye mibayiro kune yepamusoro chipimo uye nhau.

Zvaigara nhasi kuti kusika mutengi basa zvikuru kunzwisisa munhau, pane akaoma nhamba.

Anogamuchira basa utariri nzvimbo, dzepaIndaneti, network, kubatanidzwa mumaBlog, nemamwe nyaya. Kana kugutsikana haisi yoku- ose pamusoro, zvingangoita hapana ramangwana masangano aya.

The masangano Digital zvikuru nevanhu vari Adv, R / GA, Promo Interactiv, Gray New York, "ari Bureau of Pirogov", "Zebra" Razorfish kuti "DesignDepot", Uwandu Factory, Mr. Youth / RepNation.

Digital kushambadza: huru misiyano

Kukurumidza kukura yose Internet uye mabasa ayo, uyewo chidzoke rezvishandiso zvitsva uye mafomu zhinji dziri kuda kuti kambani kushandisa Digital Strategies. Zvakakodzera varambe vachifambirana nguva, kuita nokukurumidza vose zviitiko. Asi kunyange ichi hachisi chinhu chinonyanya kukosha - the for, kukwanisa kutarira zvinhu coldly, kuti nacho mune ramangwana.

Digital kushambadza hakusi amenable nemitemo vakawanda is yokutengesa uye saka, vachifunga pamusoro Digital shamwari, kutanga kutarisa yayo mabasa paIndaneti. Kudzora nokuti Digital Artist-kusimudzirwa, unofanira kuwana kanenge risingamboshandisi vanochengeta zivo pamusoro yaaizova Indaneti. Nhasi haisi dambudziko kuenda Digital kosi paIndaneti kuti anodzidzisa zvinhu pfungwa uye nzira.