Coffee Paulig: tsananguro uye wongororo

Amateurs uye nyanzvi ichinyatsozivikanwa akakurumbira Finnish kofi Paulig. Pakati vakawanda mavanga uye trademarks haisi rokupedzisira.

nhoroondo chigadzirwa

Mumwe chigadzirwa ine nhoroondo yacho. Uye ichi kofi Paulig - kwete kunze. Zvakangotanga akatanga muna 1876, apo risingazivikanwi Gustav Paulig akabva Germany kuFinland. Kuti atsigire mhuri yake, zvakanga zvakakodzera kuti mumaoko basa ravo. Mumakore iwayo, munyika indasitiri yaiva kwayo paucheche, saka huru basa rakanga kutengeserana. Kuwana nzira yako pasi, iyo enterprising vokuGermany mubasa kutenga zvigadzirwa yokumwe zvokudya uye kutengesa navo munharaunda Finland. Kumboda raiva Grocery uye ichitongwa zvigadzirwa: bhurandi, chiteshi waini, munyu, nezvinonhuhwira, furawa, kofi uye nevamwe.

Zvinhu vachienda zvakanaka, uye kunyange Paulig akazarura muhofisi yake guru. Asi vanhuwo Kutengeswa pamwe wakurukura zvakanga zvisina kukwana. Nokuva Zvokutopenga, akasarudza kusiyanisa pachake - kuti zvinhu zvayo kuzivikanwa. Rakanga ipapo kutengeswa pamusoro kavha ouswa kofi Paulig vakanwisa wokutanga Logo - tsamba guru R. Zvino, mukuvamba ramakumi remakore, vekuAmerica kuumba muti nokuda roasted bhinzi, akabva imwe yayo zvitoro akazarura chitoro, izvo akaisa izvi pamusoro maindasitiri pamakwara. Kubvira ipapo, Finnish tenzikadzi vasisagoni kutambisa nguva uye pakarepo kutenga kofi bhinzi, takagadzirira kushandiswa.

enderana kukura

Mazuva ano, zvava netsika kofi Paulig nhumbi pamusoro echiShinto zvakawanda zvakachengetwa pose. Zvino ichi ndicho hapana munhuwo pasuru yakagochwa ine mwero Logo pamusoro kavha muchimiro tsamba P, iri pane zvakaoma nedhaimani. Nokufamba kwenguva, kambani yakura yekudyidzana uye kuwedzerwa ayo siyana. Kubvira pakutanga kwayo, kambani wokuti akanga zvainanga musangano kukura zvinodiwa vemo. Yokutanga matanho vaiva musha Delivery murayiro. Ipapo kambani Paulig kutanga Europe kuratidza pamusoro kavha musi chiputiriso nhumbi. Mune ramangwana, nani kugadzirwa michina nenzira yakadaro kuti unogona masero ose chigadzirwa kugadzira. Izvi kubvumirwa kubereka kofi pamwe kunosiyana inosiyana roasting. Uyezve, vakapiwa hunhu mutengi kudiwa, isu taumba zvitsva marudzi kavha. Zvinoguma pasi kofi nebhinzi. Izvi zvaiita kuti utano makwikwi makambani kupfuura simba uye kuzivikanwa munyika.

rwokuzvarwa chigadzirwa

Dzimwe nguva dzose, kuti mukurumbira zvikuru vakanakidzwa kofi bhinzi. Zvimwe zvose zvinobva ndiani uye kuti kubika. Zvino kune vazhinji dzakasiyana, asi pamberi mubvunzo aiva muduku zvakasiyana. The drink yakaitwa kushandisa chete vokuTurkey. Saka, chinokosha chakaita unhu yaiva nezviyo pacharo. Pano Paulig boka anogona kupa mutengi vimbiso, nokuti anoshandisa chete zana muzana arabica, wayo vapfumi dzenhoroondo kunaka uye kunzwa zvakanaka. The kutengeswa kavha yairema kubva 200 giremu 1 kilogram 3 4, ukuru roasting. Achishandisa zvemazuva ano, boka Inoziva kugadzirwa nemarudzi akasiyana-siyana kofi bhinzi. Pakati pavo: "Classic", "President", "Espresso", "Mocha", "Extra", "arabica", "Nokuti vokuTurkey," "Paula" uye vamwe. Mumwe nomumwe wavo ane pachake zvachiri uye unongotaura. Asi zvose vakabatanidzwa chimwe chinhu: yokuisvonaka uye wakanaka pakusarudza kofi blends. Nyanzvi vakaita nechokwadi kuti mutengi ose aigona kuwana chete chiitiko kuti zvaanoda zviri akapfuma chigadzirwa mutsetse.

Kutanga yezvechitendero

Zvinobikwa yakakurumbira boka kubva Finland tanga kwakanga kofi Paulig arabica. Nokuti yayo firimu anoshandisa unhu pakugadzira zvinhu, vaitenga kubva kunyika Central uye South America. Hezvinoi kunyanya nevakawanda tsika, uye vagari vemo anoziva zvakawanda nezvazvo. More munyoro tsanga yaipiwa muna dzekuma Scandinavia, umo mberi kwavo kugadzira kunoitika. Zvinobudirira vachiwirirana sezvamunoita kunoita kuti vawane chigadzirwa iyo, pashure doro iri kuchinjwa kuva zvinoshamisa chinwiwa ane akasiyana hunonhuhwira. Its velvety kuravidza nezvi- noruvara, ayo hunodzorwa nyoro acidity uye manotsi chocolate. Pashure kofi ari munhu anonzwa ane sefungu simba uye chivimbo. chigadzirwa ichi chakagadzirwa mhando mbiri:

• bhinzi,
• pasi.

Uyezve, zvakasiyana maererano mhando roasting: nomutoo uye kwasviba. On mureza scale, anoenderana nhanho 3 uye 4. Izvi zvinopa vatengi kodzero yokusarudza nhare chigadzirwa. Uye mhando nhatu kurongedza (250, 500 uye 1000 magiramu) kubvumira kuti zvakarurama huwandu chigadzirwa.

Opinion ne

Kwemakore, vanhu vakadzidza kunzwisisa risanyatsobuda. faniro Izvi zvinosiyana nguva. Pashure zvose, kune vakawanda zvigadzirwa zvakafanana uye vanofanira kukwanisa kuwana zvakanakisisa chete pakati pavo. Zvichida, ichi anotsanangura kukura vakawanda Paulig kofi mumakore achangodarika. Mhinduro nezvake, kazhinji zvakanaka. Izvi zvinonzwisisika, nokuti kutengeserana mucherechedzo, unova anenge makore 150, anobata zvakasimba nzvimbo yayo pamusoro musika urege kufungidzira dzimwe nzira. Buyers vanokoshesa zvose, saka maonero zvinowa- kuumbwa nokuda zvose zvinodiwa.

Kunyanya kuzivikanwa yepamusoro kofi bhinzi vari pasuru. Vachingoita vakasarudza kuva zvinoshamisa yunifomu kukura uye rekuchikoro roasting. Pakati pavo, hazvigoni kupiswa kana girini. Izvi yairamba kuongororwa kubudikidza nezvokurara, unhu kuzvidzora. Zvakabikwa kofi ichi anokwanisa ienzane. kupfuura capricious Gourmet. Vakapfava, iye panguva iyoyo chaizvo uye kunosimbisa. rakafukidza hunonhuhwira dzaro manotsi kuti rinoreva zvakasiyana uye haagoni kusiya munhu hanya. Save upfumi uku kunoita pakutanga kavha ane simba kirasipi kuti ndiko chaizvo sezvinoita vatengi.

sanganisira version

Special kutarisirwa kuva Paulig mokka. maonero ake kazhinji kutsvaga pamusoro echiShinto ose muzvitoro vari vaya vanosarudza nhumbi nemutengo. Zvinoshamisa, mune Russian zvitoro mutengo kuti pasuru yacho kofi disproportionately diki zvichienzaniswa nedzimwe mavanga. Zvimwe - a yokutengesa gore. Asi vamwe vatengi vanodavira kuti unyengeri yekushandisa nhema shure izvi zvose. Sezvineiwo, tsanga muhomwe hakusi chaizvo rakafanana arabica. Vane woita chimiro uye seduku kukura. Under tsananguro iri nani robusta. Zvimwe - kukanganisa. The chikuru ndechokuti somugumisiro zvachose tigutsikane vose chinwiwa, ayo vakawana. Kupfuma kwakaita pakubika uye zvakawanda kuravidza hazvo aripo ose sveta anoshamisa mokka. Mukuwedzera, kofi chakagadzirwa mhando ina, izvo anoenderana akasiyana nzira doro:

• pasi,
• "Nokuti vokuTurkey"
• bhinzi,
• "Kuitika kapu."

Chero zvazvingava, pashure kugadzirira zvinoitika anonhuwirira doro aine kumugumo refu uye inosimbiswa anofarira mukapu ose.