The nhau - ndiyo kwechaunga, redhiyo uye terevhizheni sezvo nhau

Vezvenhau, vezvenhau, mediapotrebitel here kukanganisa kufambira mberi informational kubvuta masimba. Vanewo ane simba guru upenyu enyika. Ndicho vanobudisa nhau, kana nhepfenyuro, zvinobatsira kuti paumbwe voruzhinji uye pakugumisa enyika zvikuru dzinokosha. Kushandisa nhau mabviro Data zvitange kutarisana, kutukana, anzwike Mureza. Zviri kuitwa nhepfenyuro mugero kune vakawanda vateereri mhando.

Pfungwa Vanobudisa nhau

mitumbi Public, masangano ehurumende, vezvenhau nehoro vanogara neakangwara ne mabhuku siyana mashoko. The nhau - vari masangano kuti pachena, fambisa pachena ruzivo vachishandisa chinokosha michina. The chikuru runoratidza kwemashoko - ndiko mbirikira.

Process, uye kuparadzira mashoko vezvenhau vakawanda akamboona. Media - kwakafanana kuti vezvenhau. Kazhinji, vanofanira kukurumidza azivise voruzhinji pamusoro zviitiko uye mananara nguva yedu.

Marudzi zvenhau

Saka, nhau - ndiwo waishandiswa kunzwisisa kuti anopa yoku, rugwaro, mufananidzo, ruzha, mimhanzi zvinhu. Sei kubudisa zvose zvemarudzi mashoko kune muteereri? Media - vezvenhau anokwanisa kuparadzira nhau nhepfenyuro chiteshi. Kune miviri mhando nhau :

1. Electronic Vanobudisa nhau (terevhizheni, redhiyo, mabhuku paIndaneti).
2. Press, anodhinda kutenderera.

Press, redhiyo uye terevhizheni tichingotarisira tichishanda vateereri vakawanda, kuunza kwake inzwi, kutarisana, kutaura chiziviso. In Russian, shoko rokuti "vezvenhau" akazviratidza muna 70s remakore rechi20, pamberi pake pakanga pfungwa "Quality Management System" (Vanobudisa nhau). Zita The ano ndiyo nhau. Zviri hurongwa ina muzvizhinji kuti migero: mabhuku, mapepanhau, almanacs, magazini, mabhurocha, TV uye Zvirongwa, Indaneti.

Prints

Old masangano Vanobudisa nhau - ichi pepanhau, mabhuku, magazini, almanacs, diaries. The chigadzirwa achibuda venhau, kunounza yakatsvuka mashoko ari muchimiro chinyorwa tsamba. Uyewo, unogona kuva vanodhirowa, machati, mapepa, vanodhirowa, mifananidzo. Muverengi munganzwisisa ruzivo urwu, hazvina kukodzera ichi assistive ano, zvakadai redhiyo, TV kana kombiyuta. Averenga ichi kana kuti nyaya, mumwe anogona ongorora nayo pachako.

Mabhuku vari repositories zvinokosha mashoko. With kudhinda munhu awana mukana wokuratidza pfungwa dzavo kupfuura ushingiwo. Zvakakodzera kumbotipa muenzaniso wekare Greece nhema pamusoro King Cadmus. mutongi uyu akakwanisa kudyara meno dhiragoni wacho. At nzvimbo kumera vaiva varwi vane pfuti. In ngano iyi, wakaitwa pakati zvinofananidzira earufabheti mutsa: shoko anokwanisa zvakarurama uye nokukurumidza kuhwina, kufanana zvombo. Vatungamiriri vakawanda enyika vakakwanisa kuwedzera simba ravo pachishandiswa mabhuku akadhindwa. "Wenzanga" murume akariita Prints.

Pari, muchina wokudhinda panyaya kunyatsoshanda anorasikirwa zvishoma zvigadzirwa zvemagetsi. Izvi imhaka yokuti pagadzirwe harichadhindwi unomhanya, nhamba, kukurukura kwavo anotora nguva refu. "Real akanaka" venhau tenda "mashoko akaipa", kureva, vanofanira kupa zvishoma munhu akaipa kumunetsawo. Naizvozvo, vezvenhau vanogona kunzi zvikuru chinhu kuvakwa.

ano vezvenhau

Munyika yanhasi, vezvenhau zvinochinja voruzhinji pamusoro ichi kana kuti chiitiko. Dzimwe nhau - zviri kunakidza pane paakaudza zvinoreva. Nhasi, vateereri chaizvo kunokanganisa nzira yokukurukura mashoko, saka kuti munhu wose ane mukana wokuratidza chiono chavo zviri kuitika. Nokuda ichi kukurumidza kuva dzinovaka hurongwa. Kazhinji vezvenhau mashandiro anoshandiswa vanoshambadzira kuparadzira zvokushambadzira mashoko. Dzimwe nhau anogona kunzi kune mafirimu.

Maitiro zviri nhau

The chikuru chinoratidza nhau iri kakawanda, nhau inofanira kuenda kanenge kamwe chete pazuva. Chimwe chikuru anoshanda vakawanda, vari rakagadzirirwa vateereri vakawanda. Chimwe chinokosha chinogona kunzi kumanikidzwa kana mushamarari ari kuenda akawanda vateereri. Heano chikuru mabasa vanobudisa nhau:

• nguva nenguva kuparadzirwa nezvinhu;
• anodhinda nhau: magazini, Angaswera, almanacs, newspapers;
• kutepfenyurwa newsreel;
• kusikwa paredhiyo nepaterevhizheni;
• kuunganidza mabhuku mumaraibhurari;
• nokusika paIndaneti vanyora;
• malotirazhek kusunungurwa;
• Misangano, Forums;
• rusvingo mapepanhau kusunungurwa.

Russian Vanobudisa nhau

Nokuti Russia, dzinoratidzwa yayo nevamwe zvinhu kutsanangura vezvenhau. Chero bhuku vanofanira havo vakawanda hunhu uye ane makopi kanenge 1,000 makopi. Domestic mapepanhau, magazini, Angaswera vanofanira kuenda nguva nenguva, kureva kanenge kamwe pagore. Publication akasiyana Kudzosera: vateereri vakawanda mashoko anofanira kuuya kubva kumwe.

Vezvenhau Russian aifanira Kuda kutamba muna Roskomnadzor. Prints hako zvaitambidzwa kuraibhurari, iro rinochengeta rimwe gore. Vezvenhau vanodzivirirwa kodzero uye inopikira. Also hazvitenderwi vari kuedza zvose panguva kusenza.

Mumwe chinyorwa ine modes zviri kupararira pakutanga Data uye kupa kuti veruzhinji. To musi, 23 gwara uchishanda Russia, yakaitirwa yose nyika. Kuwedzera migero izvi mukuru kutepfenyurwa 117 waya uye kuongorora mitsetse, 15 iyo vari kutepfenyurwa kunze Russia.

Mune dzimwe nzvimbo munyika siya mapurogiramu avo nhepfenyuro. Kazhinji, vanopfuura 3,000 TV Mipata nhepfenyuro yose munharaunda weRussia.

Rakajairika Russian Vanobudisa nhau vari nemapepanhau uye magazini. Paavhareji, nyika vakanyorwa zvinopfuura 27.000 mumapepanhau uye weeklies, magazini anopfuura 20,000, 800 anthologies. Huru maguta Russia anoda kusvika 12% yevanhu inoti wokudhinda nezuva. Magazini kuziva zvakawanda vaverengi, vanopfuura 60%. Information ndiyo inonyanya kufarirwa eterevhizheni.

Internet Chinzvimbo mune zvenhau

Pari, Indaneti yazova pakati pevechiduku vakawanda mashoko. Internet mapeji uye pestreyut nhau muminda siyana mabasa evanhu, kubva kupfuura kure makona nyika. Internet nhau - kupfuura ano uye nyore Vanobudisa nhau. Dzimwe Nzvimbo haagoni kuwanikwa pano chete! Zviri nyore chaizvo, nekuti chero nguva unogona kutsiva unverified ruzivo.

Internet kunoramba kuvandudzika, kuchinja paIndaneti nhau, vakaiisa pachavo kuti kuramba rakafara vateereri. Vakawanda zvetsika vanobudisa nhau vane Websites zvavo, apo okushambadza iripowo.

Misa kukurukurirana uye vanobudisa nhau

Enderana hutachiwana mashoko Via terevhizheni, redhiyo, mapepanhau, mavhidhiyo uye ruzha dzakarekodwa kupa enyika, pfungwa, mupfungwa, kwoupfumi, inonzi kwemashoko. Zviri zvavanogona kuita maitiro uye zviito zvevanhu. The chinhu simba yokukurukurirana nevazhinji - vanhu. Kune mhando ina vateereri:

• mutengi;
• nemazvo;
• pubescent;
• pakunamata.

Uye ndedzipi inonyanya chimiro yokukurukurirana nevazhinji? Kutukana, wokufananidzira ruzivo, mimhanzi iri akatamisira nokukurumidza achibatsirwa zvinotevera siyana:

• dzidzo;
• chitendero;
• ngavasununguke;
• zvetsika nemagariro;
• kushambadza.

Nokuda mukanyiwa kukurukurirana inopiwa kunoenderana kukura unhu, kuitira munzanga vadzore zvavo. Ndirwowo uchityaira simba evanhu mberi. Kugoverana ruzivo achibvumira vanhu kuti vauye kuna magariro mapatani kuburikidza zvavakanga anobva maonero ari mhuri, hurumende uye chitendero. Meaning weshoko "kukurukurirana" mune iyi - "kukurukurirana uye kubatana." Zvakakosha kuyeuka kuti tsika munhu vanhu novimba nhau.