Rating Russian kushambadza masangano: pasi. The musika ezvokushambadzira mabasa

bhizimisi munhu vaunze kwemari, kana zvakanaka kushambadzira. Pachako regai - pane pangozi yokurasikirwa nguva uye mari asakara. Brand Kukwidziridzwa chinhu chinodiwa kupa chaidzo nenyanzvi. Chokwadi, pre-vanofanira kuongorora chepamusoro ezvokushambadzira masangano uye sarudza kwazvo rakakodzera kambani.

Chii kuita pakushambadzira masangano?

Advertising sangano - business kunobva pamafungiro okusika. Ichi boka revanhu vanoziva sei kuti vadiwe vatengi pane kukwezva vangangozova vatengi. Kazhinji, izvi masangano akazvimirira anoshanda kwete chete vamiririri ounyanzvi hwokugadzira okusika, asiwo magweta. Pashure pezvose, asi zvizivikanwe anofanira kuva asina chete kukwira, asi nyaya pamutemo.

Russian kushambadza masangano vasvika mhando dzakawanda. Zvikuru nevanhu vari pasi rose. Ava makambani kuti takashongedzerwa vose anodiwa zviwanikwa kuti ruzivo mabasa. Nyanzvi True mubasa kukura Logos, trademarks, kukwira inonakidza okushambadza nokuda anodhinda uye paIndaneti manyuko, ndinosika mavhidhiyo yakajeka.

Panewo unyanzvi makambani. kushambadza sangano Services, hazvisi kuwana slots. Kureva, masangano aya ave murevereri.

Rating ezvokushambadzira masangano kuti kupa minamato yavo Russia, rinotaurwa pazasi.

Russ Outdoor

Chinonyanya nevakawanda nhasi ndiro Outdoor zvokushambadzira. Izvi isingadhuri uye kubudirira wekutaura sangano idzva, yakajeka chigadzirwa kana vanoyeuka yekare kambani. Agency Russ Outdoor nhasi mumwe dzaishandisa pakukura panze okushambadza muRussia. No masanga kuti anovhura kumusoro Rating. Huge zvikwangwani, tsika mapepa, fenicha mumugwagwa - kukura sarudzo zvinogona kusiya kuti nyanzvi yacho kambani.

Kana tikafunga chepamusoro ezvokushambadzira masangano, sangano iri zvichaitika wokutanga, uye kuonga zvose kune nemitengo yakaderera uye nzira itsva yokusvika zvido vatengi. Nhasi, vatengi vari pezvitsiga mabasa akadai, akadai Sberbank, Nivea, BMW uye zvichingodaro. D. Zviri yakachengeteka kutaura kuti Russ Outdoor kunobatsira kuvaka bhizimisi.

-панелями. The womumhuri zvaipiwa kambani, anogona kunzi kumira-woga akaitwa pamwe Kwakaita-aenzana. Vane refu chisarudzo uye akanaka kuona angled kuti rinopindura kuona zvokushambadza nechokure kukuru.

"Alcazar" - nzvimbo yechipiri muna chepamusoro

Ndicho chikuru kushambadza sangano yave kushanda kwemakore anopfuura 10. Panguva ino Kambani vakakwanisa kuwana vavimbe vatengi. Agency Mission - kubatsirawo pamusoro upfumi kuburikidza kwezvisikwa kutaurirana hova pakati mabhizimisi uye yokupedzisira vatengi. Kugamuchira ruzivo pamusoro mabasa uye zvigadzirwa, vanhu vanogona kuita uchiziva sarudzo. Advertising anofanira kuva zvakanaka. Izvi chokwadi kutungamirira sangano pamberi pedu. Chii chaizvo chinombonzi vaita "Alcazar"?

Advertising Agency inopa siyana mabasa munharaunda yavo. Ichi uye mavhidhiyo, uye nhoroondo yakajeka kuti redhiyo, uye pave zvigadzirwa akadhindwa. The kambani anoshanda kutungamirira Russian TV makwara. unogona kutora basa renyu kuti nzendo shomanana chete mwaka inobvuma zvakanaka pamwe.

Ingate

Kana tikafunga ndandanda pakushambadzira masangano, kambani kuchaitika wechitatu. The chaizvo basa iri kukwezva vatengi kuburikidza rakapotsa web. Internet kushambadza anowana zvikuru kukurumbira mumakore achangodarika. Ingate vashandi vanoziva sei kuti vadiwe vatengi kuburikidza pemambure. The kambani kwete chete mubasa kukura kushambadza, asi kunowedzerawo muchiso Kuzivikanwa yakafanira kunotsvaga injini kukwidziridzwa.

The kambani yave kushanda kwemakore anopfuura 15 adarika. mavara padandemutande zvirongwa pamusoro 3000 vave chinozoiswa kubva 2000. Yemakambani kuti vakasarudza kushandisa mabasa ane kushambadza sarudzo, akakwanisa kutora danho guru kukura bhizimisi ravo. Ingate pakati makasitoma - zvinotevera inonyatsozivikanwa mavanga, "Sportmaster", "Nestle", "Gazprombank", "Mutumwa", Peugeot, etc ...

"Poster"

Vaya vanofarira pakushambadzira masangano muSt Petersburg, zvinokosha anoteerera kambani, "posita". The kambani imwe rakakurumbira pawaitengesa akadhindwa zvinhu Russia, zvinzvimbo zvepamusoro munzvimbo rechina. Mukuru webasa - placement ezvokushambadzira mashoko mireza uye zvikwangwani. Over 50% anazvo panze kushambadzira "chaikoka" boka iri kuchamhembe guru.

Advertising sangano nehanya kwete chete huru-urongwa rokudhinda. Vashandi vari kutanga chirangaridzo zvigadzirwa, mabhizimisi makadhi, ndaza. Mune zvombo wekambani - michina yokudhinda ane simba kubudisa dzakajeka yepamusoro zvigadzirwa.

Company "posita" rakaumbwa muna 1993. Kwemakore anopfuura 20 kambani kwave mutungamiri mumunda panze zvokushambadzira kugadzirwa. Kufambira kambani zvakare mumunda paIndaneti zvokushambadzira. Zvisinei, muna niche ichi yepamusoro nenhongonya yakasvika mamwe nokushambadzira sangano muRussia.

Goldfish Media - nzvimbo wechishanu chepamusoro

Advertising sangano rakaumbwa muna 2002. Huru mabasa pfungwa kuita yokuvanda yokutengesa paIndaneti. Uwandu yemakambani vatengi vakatanga kuwedzera nokukurumidza pamwe kukura mashoko michina. In imba imwe neimwe pane Internet nhasi. Izvi zvinoreva kuti vade razova paIndaneti zvokushambadzira.

Goldfish Media ari nyanzvi wechokwadi mumunda okushambadza mune mishonga kumusika. About 40% ezvokushambadzira chokuita somushonga zvigadzirwa akasikwa nesangano iri. Kudiwa ndiyo kushambadza yakavanzwa. Copywriters Makambani nounyanzvi zano kutenga kana mumwe mushonga munyaya pamusoro imwe chirwere. Uyewo, kufanana nemamwe kushambadza masangano Russia, Goldfish Media anoda kuita kusimudzira nzvimbo, kuti akwezve nangananga vateereri. Usarerutsa akasimba uye nemavhairasi yokutengesa. Zvisinei, kufambira mberi inoitwa zvinyoronyoro, kuti arege achitsausa huripo vatengi.

Goldfish Media kushambadza sangano rinopawo basa pakusikwa Logos, Website kukura, kusimudzirwa uye kutsigira yakasimbiswa kupfuma. The zvakasimba zvinogona semhosva multi-dzichipfekeka. Kwete vashandi chete mubasa kukura zvigadzirwa akadhindwa.

mutungamiri Video

"KUWANIKA Video International" - inoshandiswa, kuburikidza paunogona kuona shambadzo pamusoro vakawanda mumhuri makwara. The kambani unoshanda kumusika kwemakore anoda kusvika 30, basa kwakatangwa muna 1987. Mumakore 90 tave vakagumisa zvibvumirano pamwe makuru TV migero, NTV, RTR, Ort, TV-6. Navo, kushambadza sangano iri kushanda nhasi. Kuwanda vatengi iri kuwedzera ose gore. Mumakore achangopfuura, kambani yasvika kunosanganisira Internet zvokushambadzira pamusika.

Panguva ino zuva guru kunhaka vanenge 2,000 vashandi. matavi kushambadza sangano vari kushanda muUkraine Belarus. The wegore wezvokutengeserana turnover kwazvo mabhiriyoni 3 rubles. Kuva mutungamiri mumavhidhiyo kushambadza kambani akakwanisa nokuda okugadzira zvinhu uye nemitengo yakaderera panguva kutanga kwekupwanyiwa kwayo kukura. Nhasi, kuzivisa sangano mabasa haisi chisingakoshi. Kwete kambani ose anogona kubhadhara zvokutengeserana paterevhizheni. Naizvozvo, nzvimbo rechitanhatu chekambani chepamusoro.

"Nyika Advertising" - nzvimbo rechinomwe

The kambani iri renguva yakazara zvenhau sangano. Posters paruzhinji chokufambisa, zvikwangwani mumugwagwa, online kushambadza, zvokushambadza paredhiyo - zvose izvo zvinogona kuronga kambani. The sangano rakaumbwa muna 1996. Pakutanga, chikuru basa rakanga kugadzira zvinhu akadhindwa. Zvakawanda zvachinja pamwe kukura mashoko michina. Kuwedzera kwenhamba vanoshandisa Indaneti yakatanga kuonekwa, uye yepamusoro mavhidhiyo paIndaneti kubva "Nyika Advertising" chekambani.

Nhasi, inoshandiswa unoshanda mapoka akawanda. Department of Kudhinda uye kunyoresa nzvimbo rokutengesa - chaiyo chitoro guru Manyorerwo rokudhinda. Yepamusoro kudhinda zvinhu zvinoitwa pano chaipo. Kana tikafunga chepamusoro ezvokushambadzira masangano zvinobatanidzwa pachokwadi anodhinda, "Nyika Advertising" kuchaita nenzvimbo imwe kutungamirira chinzvimbo. The Media Division wekambani unyanzvi ari kusimudzira pezvitsiga paIndaneti. City kushambadza dhipatimendi anotarisira kufambiswa kwemashoko ari chokufambisa, mumigwagwa mireza.

"Prof-Media"

The kambani ane nzvimbo yepamusoro muna Russian kumusika ezvokushambadzira mabasa (nzvimbo rorusere chepamusoro). Media Holding rakaumbwa muna 1997. Kwemakore 20 vakakwanisa kuzadzisa nemigumisiro yakanaka mumunda kushambadza paTV, Indaneti, mukutungamirira mabhuku. "Prof-Media" collaborates nemashoko anotevera migero: TV-3, 2x2, "Chishanu."

IMNO

The kambani anotengesa kushambadza nzvimbo kusimudzira nzvimbo yacho Runet. Mukuru webasa - kukwidziridzwa pamusoro vanozivikanwa padandemutande, branding. It rakaumbwa muna 1999 nevanhu zvokushambadzira sangano. Business vakatanga nokukurumidza kukura apo kuwedzera kwenhamba mumhuri Internet vanoshandisa. Nhasi, basa okushambadza pamusoro izvi hyped kupfuma: "Yandex", "Rambler", "Bill,", "Auto" uye zvichingodaro ..

Advertising sangano inobatanidza zvinopfuura 30 paIndaneti chete marezenisi kugutsikana. Rollers dzinobva kubaya vateereri. Nemhaka iyi boka, kukumbira kubatsirwa, anokwanisa nokukurumidza kuwedzera uwandu vatengi. Kushambadzira sangano Services IMNO havana chisingakoshi. Pamwe izvi zvakarurama kusvika munguva yemberi iri pedyo achakwanisa kudzoka apedza mari. Company IMNO rakava repfumbamwe ari chepamusoro.

"Dizaynmaster"

Kana tikafunga chepamusoro ezvokushambadzira masangano kuSiberia, ichi kambani achava nenzvimbo imwe kutungamirira chinzvimbo. Nyika yose "Dizaynmaster" chegumi nzvimbo chepamusoro. Hofisi chikuru riri mu Novosibirsk. Based kambani yaiva 1995. Kwemakore anopfuura 20 utungamiri akabudirira pokumuka zvigadzirwa akadhindwa. Nhasi "Dizaynmaster" anopinda Top 5 makambani Russian mumunda harichadhindwi pakushambadzira. Kunze Novosibirsk, kambani rinomiririrwa zvinotevera mumaguta: Irkutsk, Omsk, Yekaterinburg, kuChelyabinsk, Samara, Khabarovsk, Vladivostok, Barnaul.

The Mhando chikuru mabasa: Logo design, kudhinda, logistics, rutsigiro zviitiko guta, kushambadza pamusoro panze zvakagadzirwa (zvikwangwani, mireza, chiedza mabhokisi). Individual yokusvika mumwe yeGmail.END_STRONG - the Mashoko ari zvokushambadzira sangano. Itsva zvingaitwa akakwezva guru vateereri vatengi.

Kana uchitenda nhamba inoshandiswa "Dizaynmaster" mwedzi nomwedzi hwaro, vanopfuura 500 zvinobudirira zvokushambadzira danidziro. Vatengi vanogona kushandisa yose pasuru mabasa. Izvi zvinosanganisira kuvandudza uye kugadzirwa Layouts, kushambadza pamusoro panze zvivako, placement mashoko pamusoro kambani mune dzimwe nhau makwara.

"Street Media"

Pasinei nokuti kambani vakatadza kuti Top 10, kachiri zvikuru. Advertising sangano rakaumbwa Tomsk muna 1996. The chikuru basa - Outdoor zvokushambadzira. The kambani iri mubasa placement pamusoro panze nokushambadzira supersite, zvikwangwani, mireza, chiedza sefa. Akaita uye tsika mapedzero (kusimudzirwa muchiso achibatsirwa Balloons). Kusvika panguva okushambadza sangano iri kushanda kwete chete muna Tomsk. Kumifananidzo vari Penza, kuChelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Nemhaka yepamusoro guru Manyorerwo pakudhinda sangano anoitisa muchiso kusimudzirwa, vakatsigira muchiso ruzivo. The kambani anodiwa zvokushandisa pakugadzira anoratidza, matumba, mabhokisi hombe, mabhokisi chiedza. Hazvina yakasiyana, uye mari mabasa. Vanachiremba vanogona ape dzinodhura uye mari mhinduro. On mari iri zvakananga novimba mugumisiro mushandirapamwe.

panzvimbo imwe epilogue

Munyaya ino ndaita akaongorora inonyanya kufarirwa nokushambadzira sangano muRussia. yemakambani aya hwapedza zvakanakira kunokwana okusika kusvika. Zviri nemhaka yepamusoro vatengi kurondedzerwa zvakasimba akakwanisa kupinda pamusoro 10 ari indasitiri. Zvisinei, dzinenge qualitatively basa uye nemamwe masangano pamwe shoma ruzivo. Saizvozvowo, mari mabasa avo achava yakaderera zvikuru.