Pr paIndaneti. Abstracts.

PR paIndaneti. Abstracts.

Corporate nzvimbo kunoita sangano kuwana kuchinja uye vakasununguka nhau uye dzosa mashoko pasina vanozoshanda, kubatsira kuumba uye kusimbisa chekambani muchiso mufananidzo uye kuita PR-chiito.

Nemhaka iyi, unogona kukurumidza kugadzirisa dambudziko paumbwe akavimbika vateereri Internet muzvirongwa, kunyengedza nayo.

Nzvimbo ine vatambi, izvo zvinoita kuti vawane inofambiswa, kuti vanyatsokwanisa kuongorora mamiriro ezvinhu uye kupindura kana zvakakodzera.

The Internet ndiyo wemagetsi nzira yokukurukurirana uye ane zvakawanda zvakanaka pamusoro dzimwe nzira yokukurukurirana nevazhinji uye chine vanokwanisa mukuru pakuzadzisa PR mu pemambure.

Accommodation Zvazvakaita mabhuku mabhuku paIndaneti zvakafanana nezvakaitwa placement mabhuku ari anodhinda nhau. Vamwe kubatsira kusimudzirwa ichi vari refu kwazvo (zvichida zvechigarire) Kuwanikwa nyaya dziri arşive nzvimbo.

PR-mabasa paIndaneti kuti vanyatsobatanidzwa vanofanira vanobatanidzwa pasuru zviyero zvainanga kugadzirisa kana kuramba pakutanga PR-mamiriro ezvinhu, uye kuva maererano nekambani kunopindirana PR-mabasa.

PR-nyanzvi vanofanira kugara kuongorora mufananidzo paIndaneti, uye kuongorora kubudirira ane okushambadza mushandirapamwe pashure zvakafanana.

Zvakakosha kusarudza yakakodzera nzira paIndaneti kusimudzirwa, zvichienderana bhajeti, kunanga vateereri, zvebasa wekambani, yemakambani ani, nezvetsika, uye zvimwe zvinhu zvinoita kuti basa mazvikokota.

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mufananidzo sangano

Vakaedza kuti masayendisiti chokubatanidza zvose zvinoumba mufananidzo vari vanhuwo tsananguro uye kupa yakarurama, kwazvo pfungwa yake haisati vabudirira. Nekuti tsanangudzo iyi aizofanira kufungawo nokuvapo kwepfungwa uye boka zvinhu zviri inotungamirwa wayo, basa vatambi wayo zvisikwa. Panguva iyoyowo kuwana kubudirira neimwe target group chaicho.

Munyaya ino, shoko rokuti "mufananidzo chepamusoro" anofanira kunzwisiswa kusachinja-chinja dzakachinjika zvinhu zvose kutarisana yokukurukurirana, nhepfenyuro kuruzhinji anokosha pfungwa pamusoro kambani uye ndinosika akagamuchirwa zvakanaka, izvo anowedzera padanho kuvimba vatengi uye vamwe kuti kambani.

Zvinokosha kunzwisisa musimboti wenyika yemakambani mufananidzo ndiwo mubvunzo vayo mamiriro. It ane hierarchical maumbirwo (ona. Figure 1,1). Mumwe pamwero ane simba pamusoro pedyo yokumusoro misa. Chepamusoro pokutanga ndechekuti mumwe pamwero zvinhu dzinoratidzwa siyana inosiyana kukosha vanhu vakasiyana.

Figure 1.1 - Corporate mufananidzo Model A. Chumikova

Chimwe muenzaniso yemakambani mufananidzo mamiriro kunoratidzwa Figure 1,2. Panyaya iyi, iyo dzinounzwa zvina constituent zvinhu: chifananidzo dzinokosha, zvemukati uye chitarisiko, akabatanidza mufananidzo. Chinonyanya kukosha pano ndiyo chinhu chokutanga - nechigadziko mufananidzo. Pamusoro pazvo, dzinovimbisa pakusikwa, kukura uye nokuchengetedzwa zvakanaka mufananidzo wekambani. zvose dzimwe zvinoriumba hunovakirwa yayo hwaro.

Edza 1.2 - Model nokuda chepamusoro mufananidzo B.Dzhi

mufananidzo sangano chingava siyanei kuti munharaunda mapoka akasiyana nokuti aida maitiro mapoka aya chokuita sangano dzingasiyana. Kuti aite izvi, unofanira kufungawo vateereri zvikamu zvakadai:

a) vatengi;

b) tsvimbo;

c) dzakawanda;

g) yomunharaunda vomunharaunda;

d) ishamwari;

e) mamiriro mamiriro;

g) masangano ehurumende;

uye) mari munharaunda.

The chete sangano kunogona kuonekwa nenzira dzakasiyana (kana kutsvaka dzakananga maonero) vanoita, mamiriro masangano, omunharaunda uye voruzhinji dzakawanda. Somuenzaniso, voruzhinji vakasarudza national vehurumende nzvimbo wekambani. Nokuti dzakawanda sevanonyanya makambani munyika yose 'vagari chepamusoro zvenyika. " Affiliate inokosha yakakwirira zvemakwikwi chinzvimbo. The kwetunhu pfungwa pamusoro sangano-siyana munharaunda mapoka anosika mamwemazwi uye succinct cherudo sangano.

Zvakakosha chaizvo kuti vashande pamwe munharaunda chidimbu. Kubva ruzivo yangu, kana musingadi kupinda kukurukura chero navo vakawanda kuziva boka ichi kuumba zvavo stereotypical ezvinhu. It anova muedzo chipingamupinyi mu haizopereri Implementation mashoko.

Saka, muna mhedziso, tinoona zvinotevera. Mufananidzo chinoumbwa nezvinhu zvakawanda, multidimensional inotungamirwa ane muzvizhinji kuti basa zvivako. Kushanda kwayo inotungamirwa vanofanira kuva akajeka uye kuti kufunga STRUCTURAL zvinhu nerimwe munharaunda mapoka.

1. Sokhin, I. Categories yemakambani mufananidzo kambani / I. Sokhin // Advertology.Ru - 2005. - [zvemagetsi upfumi]. - electronical Magazini / Rip-Holding - M:. Kislovskiy pasi. . Lane 3, 1999. - Access: http://advertology.ru/article16598.htm
2. Chumikov, AN Public Relations: Dzidziso uye Practice [Text] / AN Chumikov, M. Bocharov. - M:. Delo, 2006. - 552 p.
3. Gordin, I. Image of sangano sezvo chinhu management / Gordin // Laboratory ezvokushambadzira, kumusika uye PR. - 2007 - № 1 (50) [Electronic upfumi]. - Electronic Journal / Rip-Holding - M:. Kislovskiy pasi. . Lane 3, 1998. - Access: http://www.advlab.ru/articles/article565.htm
4. G, uye B. The mufananidzo kambani. Planning, maumbirwo, kusimudzirwa [Text] / B. G - Spb:. Kubudisa imba "Peter", 2000. - 224 p.

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