Pfungwa Coca-cola mukombe rokuparadzira. Magirazi pamwe nemabheya

"The zororo anouya kwatiri" atova rakafanana fanira chizenga pedyo zororo sezvo Christmas muti kana saradhi. Nerimwe gore kushambadza ne dzvuku ngoro, akatakura kukosha bhodhoro kunouya pamusoro avaida mhemberero wokupemberera nhasi achauya, kuti achauya wechokwadi Christmas chishamiso. Vamwe vanhu chete pashure nechitarisiko paterevhizheni ezvokushambadzira vanoti pakupedzisira vane manzwiro racho.

Kutaura kuti Coca-cola - hachizi ane mukurumbira pasi rose - haazvitauri. Kukosha dzesangano munhoroondo vanhu refu kupfuura mitemo iwayo. Asi chero raiva rakabudirira akasununguka zvokushambadzira? Ndiani wedu asingadi kuva Coca-cola-girazi kana Coca-cola-nebere? Nei vakaita kudaro dzakakurumbira? Sei ivo kuwanikwa? Zvose izvi zvino tinoziva.

Fortuna rotari!

Chokwadi, nokuti kukura kambani inoda zvimwe kushambadza. Zvakatanga pamwe bumbiro pasi cover: kutenga kabhodhoro kuwana pasi Hood ndaviga nhamba, kuvatuma chinhu SMS-shoko pfupi nhamba uye kubatanidzwa mune mubairo kuzochera. With kukura SMS Indaneti dzave kudzinga kunyoresa pamusoro pamutemo Websites. Ichi chimiro PR achiri asina inoshanda chaizvo - vanhu havatendi kuti chaizvoizvo kubatsirwa nokufunga izvi anoita kuti rotari imwe mhando.

Unganidza ... nguwani - uye kuhwina ...

An zvakasiyana zvachose mamiriro ezvinhu ane zvakasiyana muchimiro pakushambadzira. "Unganidzai ... cover uye kuchinjana nokuda chepamusoro ..." - ndiani pakati pedu haanzwi kuti sirogani? Ose zhizha, pamberi ose anokosha chiitiko zvemitambo kuti tichitsigirwa vesangano, uyewo zviito zvakadaro vakatakudzwa kubva pamberi New Year. Ivo zvamazvirokwazvo sokuti vanhu vakawanda yakavimbika: iwe ndaitora chaiyo nhamba cover, akawana nzvimbo panzvimbo Coca-cola, apo kuchinjana mashoko muvharo pamusoro magirazi, chitoyi, bhora kana chinhu zvacho, vakamira mumutsetse, tora wako mubairo uye iwe siya kugutsikana hachizi kupona waunofarira kambani.

About zvaidiwa mugove

izvozvo, nenzira, uyewo yakasiyana chimiro. Muna 2014, somuenzaniso, kuti mibayiro kubva Coca-cola (magirazi pamwe nemabheya), zvakanga zvakafanira kuti kuunganidza imwe nhamba pfungwa (nhamba pfungwa inenge iri pabutiro pachayo). Zvino nhamba iri kazhinji pazvinhu nguwani pachavo, kuti arege kuomesa hwevanhu. Zvechokwadi, kuitira kudzivirira chitsotsi Somuenzaniso, murume azere gore kuchava kumwa Coca-cola, hakungoitwi chete zvibereko chete zita, nokuti mhuri kuti zvinosanganisira hofori uye Fanta, uye Sprite, uyewo kazhinji munyaya pamwero mukuru kushambadza.

Zvino ichi ndicho munhu tichava nemashoko Coca-cola mukombe rokupa uye nyore kubvisa zvinenge hafu anowanika - Caps gore anogona kuponesa chaizvo. Ndokusaka promotional nguwani zvinowa- vakashandisa vamwe mufananidzo, vamwe nzira chokuita mhaka kushambadza boka, pamwe migove nezvezvakaitwa zvakafanira kuchinja - nokuti unogona kuunza chivharo, vasara kubva okupedzisira zhizha Somuenzaniso. Unyanzvi vanhu vachida kuwana Coca-cola-girazi dzimwe nguva chaizvo zvinoshamisa.

Chinoita kunotenga - tsanangudzo yakaperera ezvokushambadzira danidziro

Christmas mukombe chete nemabheya kubva Coca-cola - chizenga uye nomuteresi wechokwadi. Chokwadi, zvizivikanwe akaita kusunungurwa guru mari "vazviziva" - iri, pfungwa, zvinonzwisisika, vakapiwa kwayo specificity, asi ndidzo magirazi chete akazviratidza muchando 2014-2015. Mukuwedzera vane dzakatevedzana New Year magirazi, izvo chete tinorasikirwa munhu Logo kambani, musi mumwe unoratidza chepamusoro Santa. Most zvarisingazivi angatoedza kutengesa yose mutsetse ekuverengesa zvina: tikaipa inenge mapfumbamwe emadhora.

Panguva ino, kufungisisa kuwedzera mitengo muna 2014 uye kukura dhora mari fő uye vaviri-triomphe hombodo dzemvura 0,9 uye $ 1,2, ukuwo. Ndizvo magirazi zvina inogona kutengwa nomutengo mabhodhoro gumi. Chinhu chakanaka kuchinjanisa, nekuti kazhinji zvose zviri chaizvo zvakasiyana. Asi chokwadi chokuti vanhu vanoedza raizoshanda zvakadaro, zvechokwadi varaidza.

The marapirwo

Setsika, chero kushambadza, kana zviri makapu Idzva Coca-cola, vakapiswa Teddy bear, nhabvu balls kana zvimwe kutamba pamusoro yeGmail.END_STRONG manzwiro. Kazhinji vamwe vakapiswa zvigadzirwa vachida kuva nguwani gumi zvimwe Chokwadi, dzokuenzanisira. Saka, zvinoita sokuti vari mukapu imwe chete Logo uye vamwe, zvichida, mutengi unoripa Nemutengo muenzaniso, izvo zvinogona kutenga rose akagadzirwa magirazi chero kwakajairika magirazi fekitari. Asi pano kusimbisa riri zvizivikanwe uye exclusivity ose vakapiswa zvigadzirwa.

Sezvineiwo, nhaka chero chokufunga vaRafa uyu murume akapfeka danho pamusoro zvavo venyama. Naizvozvo, sarudzo zvachose ndezvako: kana kushandisa mari iri chete mabhodhoro izvi gumi kuti rimwe girazi, vakaenzana mutengo kuisa kuipa, kana unogona nyengera uye sei kuti enterprising vanhu Russian, kuisa Logo uye yakananga muenzaniso uri nyore magirazi chete kudhinda iri girazi.

Inzvimbo mibayiro, sezvinonzi mangwana kumbouya

Asi ngatidzokerei kuna makwai edu. Varipi nzvimbo kuparadzirwa mibayiro, apo unogona kunhonga zvakanaka Coca-cola-oni chakaumbwa here? Chokwadi, munzvimbo. Kakawanda, zviri akaisa makuru kunotenga dzezvitoro, uye mutsetse shure kwavo, akadai kana mangwana havazofi kuuya vaya vasinganamati achawana kuchiva mukombe. Vangani mitambo uye nenjodzi chokuita zvakananga chokuendesa mibayiro. Vangani nguva vakagumisa chete kana ijana rako, kangani akarasika pachavo nguwani, kana zvakaitika kwavari chinhu, ndokusaka vasingagoni kugamuchirwa pakati!

Uye chii vakanyangadza pamwe pasoda anogona kuita mukutsvaka Idzva Year uye kwete chete mubayiro! Uye dumbu urikanwi kubva kunyanyisa pakushandisa zvimwe Coca-cola uye hatisi kutaura. Saka funga zvakare, achida kutora chikamu mune inotevera kukwidziridzwa.

Uye chii chaizvo anosunungurwa?

All siyana vakapiswa mikombe asingaverengeki. Somuenzaniso, murume nomudzimai makore apfuura, apo vakabata World Cup, pamasikiro makapu varipo chinhu pamusoro pezvakaita mukombe ushasha weNobel - munhu chizenga akakwana kukwezva vatengi nezvawo. Uyezve, Coca-cola-girazi hapana chete kujairana kwatiri muchimiro girazi - vagadziri kubereka zvehari nemifananidzo vatambi uyo akakumbanira muunganidzwa ari muchiso vachivakuza. Gore rino iri mutsetse itsva magirazi angatarisirwa panozokwana ushasha.

Uye, chokwadi, hatifaniri kukanganwa pamusoro pezvipo, iro gore negore vari akaparadzirwa yechinangwa Christmas kushambadza - akakurumbira chena Mishka Coca-cola pamwe tsvuku Scarves. Kazhinji kushandura nzvimbo dzavo uye hukuru, asi pfungwa ndewokuti, achiratidza kuvimbika kutsika yemakambani makambani.

pachinzvimbo postscript

Musiyano mukuru pakati Coca-cola kubva makwikwi - akanyatsofungwa-panze nekusimba kushambadza mitoo kwemakore. The kambani anoziva ndirumbidzwe uye kuti vatengi ayo mubayiro sarudzo yavo, uye saka anoita zviito zvakadaro. Uye pasinei zviri mungozi ari Teddy bear, bhora, girazi kana zvimwe, pane chinokosha kuti kushandisa chipo. Kero mibayiro nyaya nzvimbo zvinogona kuwanikwa nyore, mukuwedzera, dzimwe nguva vanenge dziri pamapepa aya mishonga kuti vanhu havana kutarisa kamwe zvakare.

Iva anonzwisisa kana totaura kushambadza, umo unofanira upise yakawanda chigadzirwa, uye usakanganwa kuti kunyanyisa kunwa carbonated nekuzvimwira utano hwedu. Uye ipapo zvose zvichava - Coca-cola!