Logo: mhando wezviratidziro. Company Logos. logo kusikwa

Mabasa chero boka rinotanga pakasikwa yemakambani ani, chikuru chezvinonhuwira kuti Logo kugadzirwa inorondedzera. Ndicho chiratidzo chinoratidza chavanopinda mishonga kana rubatsiro kune imwe zvebhizimisi, anoratidza ayo Pfungwa uye anotakura imwe nechinangwa. Ngatikurukurei muudzame chii chinoumba Logo, Logo mhando uye dzinokosha mitemo pakukura kwavo.

Definition uye zvinoreva

Logo - hunoratidza ruzivo pamusoro kambani iri graphical format, kumiririrwa kwayo kwokufananidzira, rokufananidzira wakakwana, kusimudzira kuziva uye simba wekambani. Nemamwe mashoko - zviri rakapfupikiswa zita sangano rinomiririrwa muchimiro yepakutanga Kuongororwa, uchishandisa chaiyo Fonts, maitiro uye muenzaniso. The kukosha Logo mumabhizimisi nyika zvikuru: nayo chinosiyanisa akasimba pakati yakafanana emakambani, vasaonekwa vangangozova vatengi, "anodaro," nezvazvo, anoumba rimwe kuororwa. Handiti ndiwo kuburikidza rokuti logos pamusoro makambani pamwe vatengi uye anovandudza ronga pfungwa pamusoro zvavo mabasa.

Simba simba

Logo, kufanana vanozivikanwa, nguva dzose uye kwose kwose pamberi kuti vashongedze munhu letterhead, zviratidzo, mabhizimisi makadhi, zvinyorwa, zvinoumba tsvimbo. Saka, zvisikwa zvayo zvinofanira akaswedera pamwe chakazara basa, kuwana nepakati pakati pragmatism zvinhu uye. Logo - kwete kunaka kwemanyorero, akasikwa kuti aesthetic zvinangwa. Zvinobudirira yakatanga chimiro iri kukwezva vatengi kusiya vakwikwidzi ayo, nechokwadi yakatsiga kukura kuita uye chekambani kwemari. Nepo zvakagadzirirwa Tyava imwe Logo zvakaipa vakakurumidza kukanganwa pakati inopenya navo, pova zvisiri izvo pamusoro sangano.

Ko Logo: Logo mhando

Graphic chiratidzo uye zviratidzo

Zvinoratidza ruzivo pamusoro kambani kuburikidza yakajeka zviratidzo - mapikicha, mifananidzo, mifananidzo - pasina kushandisa rugwaro. Visual kumiririrwa tsika Logo anomiririra musimboti chigadzirwa aishandisa mifananidzo mabasa kana zita kambani. Somuenzaniso, mashoko Logo segondo zvingaratidza zita sangano, "kutaura" pamusoro wake dzakakwirira nyanzvi uye tsika nounhu, kushandiswa nemakambani kufamba sechiratidzo vakachengeteka uye vabudirire kutiza. Graphical zviratidzo zvayo yakachena chimiro haawanzopiwi kushandiswa, uye vari akasarudza nevakawanda muchiso. Zvisinei, pamwe ruzivo uye tarenda kusika kurudyi, huchikwezva uye simba Logo haisi hombe.

Text maonero

Letter mashoko yemakambani kushandiswa zvikuru kupfuura Graphics. Logos vane zvakawanda zvakafanana: Chidimbu zita kambani kana mabasa ayo, abbreviations kazhinji akaratidza zvakajeka kushandisa chaiwo fonts, nemamwe mavara (somuenzaniso, Coca-cola, Panasonic, Bosch). chinyorwa Logo anobatsirwei kuti zviri dzomunyika yakajeka uye kwakanaka maonero kambani.

tichibatanidza mhando

Tikafunga nezvemarudzi maviri Logos kuonekwa kazhinji muchimiro symbiosis ine kuona chiratidzo hwakajeka (sirogani, akasimba kana muchiso zita). Aibatanidza Logos pamusoro yemakambani vanonzi kupfuura anodzidzisa uye akabudirira kuti neraskruchennyh makambani.

Alphanumeric Style

chiratidzo ichi - rakajairika uye zhinji makambani uchipinda kushandiswa maonero avo chaiwo Mapping ruzivo. Alphanumeric maonero Logo iri nyore kunzwisisa mune design, kupfuura anodzidzisa uye anochengeta nomumwe werudzii chiratidzo kunyange mushure rokudhinda kugadzira. Mienzaniso: Ford, Kodak, Sony, Motorola.

The chikuru zviri abudirire Logo

Zvakanakisisa zvakagadzirirwa Logo, mhando Logos, umo ukasarudza kusarudza, unogona hazvivimbisi migumisiro yakakwana, kana kukura havana kufungwa dzinokosha zvinodiwa:

• Functionality. The chikuru nebasa Logo - kuunza mutengi kuti mutengesi.
• Conciseness. Shock anofanira kuitwa mune nechibereko uye muchidimbu chimiro, pasina kushandisa vakawanda zvikamu zviduku, izvo zvakaoma chaizvo kutamira papepa.
• Informativeness. Zvakanaka yakagadzirwa Logo rine inokosha zvinoreva mashoko mashoko pamusoro kambani, anomiririra muchinjikwa pakati laconic chitarisiko uye mufananidzo kwayo zvikuru zvakakwana.
• Mavambo uye kusiyana. Mark haafaniri anosanganisira pfungwa aba pamusoro plagiarism, kufanana nomumwe zvizivikanwe, uye kuziva kwako chaiyo chigadzirwa kana basa.
• Chaizvo - kubatsira vatengi kuburikidza mupfungwa, aesthetic maonero.
• Memorability. Kutanga Logo zvinoda kuwana pakati nepakati mavambo uye kusiyana chiratidzo uye kudekara maonero.
• Rinoenderana mufananidzo, chinzvimbo, mabasa uye zvinangwa kambani.
• Pakawanda - zvakajeka Logo mufananidzo pamusoro magwaro, uye bhizimisi makadhi, zvinhu uye matkamuistoja.

Kunyanya pakusikwa Logos

Kana mazano ari Logo rinokoshesa zvikuru ruvara, Fonts uye Maumbirwe chiratidzo, izvo zvinogona zvakananga kana kuti zvisina kunanga kukanganisa pfungwa yaro kubva mupfungwa pfungwa maonero.

• Color. Ruvara zano pamusoro Logo yasarudzwa maererano matambudziko ane ruvara pamusoro womunhu psyche. Somuenzaniso, mutema, nezvakarukwa zvitema, vagutsikane, kunonyaradza uye vanonyengera yebhuruu Mavara pane munhu, apo tsvuku uye yakajeka Orange palette chinhu rinodhaka uye rinopikisa. Uyezve, unofanira kufungawo kukosha kushamwaridzana uye ruvara, kuti varege kuva parumananzombe. Nyanzvi dzinoti kushandiswa chiratidzo pamasikiro asina kupfuura vatatu mavara, kusiya zvachose mimvuri, gradation ndokusanganisa.

• Font zvichienderana pfungwa boka zvinogona zvakakomba, laconic, oma, pamwe whorls uye makakombama. Anofanira kuverenga nyore uye kunzwisisa.
• Form. Recommended zvitarisiko - Triangle, mativi, denderedzwa, uye mubatanidzwa dzaro. Yakarurama chimiro Logo - a RUBATSIRO RUNOTARISA, zvinonyatsoenderana zvakanaka chero pechiso, Proportional maitiro zviratidzo pasina kushandisa diki zvikamu.

Tanga-up boka, riri pasi pave yemakambani nokuzivikanwa, zvinokosha kuziva zvinotaurwa Logo, mhando Logos, zvinodiwa zvinokosha uye maitiro ayo zvisikwa. Nekuti zvakanaka yakagadzirwa Logo kunokosha chepamusoro ukoshi.