Brand Guide - a ... Kutanga bhuku muchiso. Kukudziridza bhuku muchiso

Kukosha dzichiri nevakawanda yemakambani nokuzivikanwa rinotova kunzwisisa Entrepreneurs. Kuziva nekambani yemakambani zviratidzo, mavara, Logos rinounza purofiti chaiwo. Kwete kuvimba zvazvingava, zvinokosha kudzidza zvakasimba vose dzekuvamba yemakambani nokuzivikanwa, tsanangura unyanzvi pefiyumu kusimudzirwa uye anoratidza zvakajeka apo, kushumira nayo apo uye sei. Kuti aite izvi, unofanira kuva bhuku muchiso. mhando iyi mirayiridzo kukura uye Implementation pamusoro chepamusoro ani.

Chii ibhuku muchiso

The shanduro chaiyoiyo rokuti "bhuku muchiso" rinoreva bhuku muchiso. gwaro rino, izvo zvinoreva huru zviri chepamusoro ani. Kazhinji beeches vari wakabudiswa muchimiro rakadhindwa katarogu. Rine mashoko pamusoro kambani, ayo basa, tsika uye pfungwa. The mimwe vaive Logos vari kabhuku, uye vari akapa mu dzakasiyana dzakawanda (dzakasiyana scale, ruvara, vatema uye chena).

Brand bhuku - dzakaunganidzwa zvemamiriro munhu kucherechedzwa werudzii wekambani, pamwe pachena kurondedzerwa zvose (kubva Logo kusvika dzemabhizimisi kadhi), achiratidza nzira kusimudzirwa uye popularization kuti mavanga. Kazhinji, makambani ngaateme hwakadzama zvikuru uye mavara magazini, vamwe vari mimwe kumusoro art.

Nemamiriro bhuku muchiso

Chokwadi, toita pamusoro Zvinoumba chinangwa. mabhuku proprietary ikoko. Asi kana murume "kunyora" nani vanoomerera zvimwe yaigamuchirwa mitemo.

Saka Beech yako hazvo kuva (kwakajairika) zvikamu zvitatu:

• Muzana rokutanga chikamu, isa Vhuṱanzi pamusoro kambani, ayo tsika uye pfungwa kuti anosimudzira. Pano tinofanira kutaura vanhu vanobatanidzwa kukura chepamusoro ani. Tsanangura kuti vamwe kwemanyorero zvirimo achaita mumutsetse kana tichishanda vatengi, vadyidzani uye vashandi.
• Chikamu chechipiri yakatsaurirwa huru zvokudya kuvakwa uye nokushandisa zvinoverengeka kutarisana muchiso. Ushandiswe muchiso mavara, zvinhu iro boka rako ichaona (kuziva).
• Chikamu chechitatu inoshanda ruzivo pamusoro kushandisa zvinhu yemakambani kuzivikanwa zvose promotional zvinhu. Iwe anoratidza zvakajeka kuti yemakambani nokuzivikanwa yako inofanira mumatauriro terevhizheni yezvokutengeserana, bhizimisi makadhi, panze kushambadza, paIndaneti.

Zviri

Chokwadi, pakusikwa bhuku pefiyumu - munhu okusika kwacho. Uye maumbirwo kwayo somugumisiro anogona kuva akasiyana zvikuru kubva apa. Partitions hazvigoni kuonekwa zvakajeka pakutanga, untutored ziso rimwe mavara ichange isina mashoko kuti kutarisira kuona ikoko.

Asi kana ukanyatsoongorora aronga kutungamirirwa iri "kuzivikanwa" chekambani, uchaona kuti ayo kugutsikana airatidza anokosha nzvimbo kuumba chisingakanganwiki mufananidzo wekambani.

Saka zvizivikanwe bhuku - iri yakatarwa siyana, nzira uye zvinoreva kuti kukura uye kukwidziridzwa pamusoro muchiso. nhungamiro iyi pakushambadzira kukwidziridzwa. Rondedzero iyi iri yokutengesa nzira iri nemhosva zvisungo (nevatengi) kuti mufananidzo chaiwo. Kuti, zvose zvinhu bhuku muchiso inoitirwa kuti streamline uye systematize application unyanzvi branding. Uri kushanda vamwe kana vatengi vanogona kuva nechokwadi chokuti uchadzidza chete chikamu.

Chokwadi, usakanganwa pamusoro Qualitative zviri muchiso. Zvinokonzera yakanaka France ndiyo Zvinokosha zvakaisvonaka uye ane chivakwa yakasimba. chigadzirwa Your vanofanira kuva vomureza yepamusoro. Zvikasadaro, zvaunoita zvose kutendeukira vakapoteredza zvizivikanwe kuona zviratidzo zvenyu vanoita zvakaipa, nokuwadzana paro chigadzirwa zvakaipa kana basa.

About kukosha Logo

Kukudziridza bhuku muchiso hazvibviri pasina nokuumba Logo. The Logo inofanira zvakasimba kwakabatana zvinhu zvose chepamusoro ani. Kazhinji, asi Logo - iri rinokosha mucherechedzo zita kambani, kazhinji aine vamwe zviratidzo.

Zvakakosha kuti kutora basa nzira kuti kutarisana kumiririrwa boka rako akadaro. The Logo anoratidza unhu hwako, zvakaipa kana zvichaita bindepinde chitarisiko mumwe yekambani Logo. Haufaniri nenyonganyonga? Uye litigation haangavi kuwedzera mufaro. Uye vachava, kana mumwe sangano afunga kuti iwe zvakashandisa Logo kambani.

Paaisika Logo, kudzivisa chero ushamwari kunaka. Zviri nani kutanga kubva nezveupenyu akatakura kupomera akanaka. Kana kutevera Logo mune kwazvakarerekera nenzira.

Zvakawanda nuances apo afunge rimwe Logo zvinoda kuti ruzivo havachamboshandisi uye matarenda. Naizvozvo zviri nani kuti ape basa iri kune nyanzvi.

Zvinhu chepamusoro Style

Asi mufananidzo kambani hakungogumiri Logo. Other zvinhu kunofanirawo kuiswa mubhuku renyu muchiso. Corporate Style - ndizvo enyu makadhi basa, notepads, makarenda, mahamvuropu, Stationery, letterheads.

Chete ipapo kukura yemakambani mufananidzo anonzi chinokosha kana vashandi venyu kudzidza panguva imwe dzemabhizimisi makadhi, yakaitwa chete nemanyorerwo. Kana shamwari dzako uye vatengi kuwana tsamba pamusoro letterhead, muhamvuropu, yakashongedzwa pamwe yaizivikanwa Logo. Kana vashandi venyu kushandisa hofisi proprietary.

Yemakambani folders, Zvifambiso, nokupenya Zvifambiso, diaries uye planners, kunyange vakapiswa trinkets - tsananguro dzavo vanofanira kuva muperekedzi norwonzi. Kubva unobatwa izvi dzisinganyatsooneki anovandudza mufananidzo sangano renyu.

zvokukura budiriro

Kugadzirwa bhuku pefiyumu - kwete nyaya kwemaminitsi. Chete iri kosi kukurukura, pfungwa uye kutenderwa zvakasiyana zvinzvimbo akazvarwa zvechokwadi yakajeka, zvinonzwisisika remataurirwo nekuda kukurudzira chepamusoro mufananidzo.

Hazvina zvakafanira, vachirayira richitungamirira muchiso, kuvimba kunze unyanzvi. Uri mutoro kuitisa tsvakurudzo pamusika pamusoro Positioning wekambani.

Simbisa huru zvinhu tinoberekwa iwe. Simba boka rako dzevanhu maitiro: ushamwari, Kugamuchira, akavimbika uye cordiality. Funga kuti zvinhu izvi achabudiswa mumatauriro pezvokuvamba zvidavado yenyu.

Usakanganwa pamusoro pekuronga-refu. Fungidzira kuti muchiso yako panoonekwa vatengi. Asi zvichava kuvimba chii basa iwe vachaisa nayo. Vatengi, vashandi uye vadyidzani havafaniri chete kuziva iwe, uye pakarepo kuona mazano kuti vatevere uye ani transliruete.

uyo anovandudza

Kana isu nezvazvo ndiani kusika bhuku muchiso, pane nzira mbiri.

Unogona kuunganidza pasi bapiro wedhipatimendi kuti zvichaita omerera pakusikwa uye kukurudzira chepamusoro ani. Dhipatimendi iri zvinofanira kuva vaongorori, telemarketers, PR vanhu uye vagadziri.

Unogona kuita zvishoma siyanei. Analytical chikamu kukudziridza pachavo. Asi zvimwe zvose asara kuna nyanzvi akadya imbwa iri pakusikwa vatungamiriri kuti zvizivikanwe. Imi chete kukurukura, natsai bhuku muchiso. Mharidzo yakawanikwa panguva goho, iwe uchava kamwe zvakare nokungwarira dzinoongororwa uye anotenderwa panguva yakanaka mugumisiro.

Uye kuti mumwe nezvechisarudzo ane pluses ayo uye minuses. Muchiitiko chokutanga unofanira kuunganidza nyanzvi, uye kwete kuti iwe acharamba vanoda mabasa avo. Mumamiriro ezvinhu wechipiri, unofanira kuongorora unhu rechitatu-party mabasa nyanzvi. Yeuka kuti zvakanaka bhuku muchiso haangavi husingakoshi.

okusuma

Colorful Album hakufaniri kuva chimwe chinhu yokushongedzwa muhofisi yacho musoro. Brand bhuku - basa chokushandisa. Inoshanda kuitira kuti uchingogara kunge chinozoiswa zvokudya dzaro tsika.

Kana kuita kushambadza rutsigiro, pakupera kwenguva refu kudyidzana, kushandisa zvinhu kubva mubhuku rayo proprietary. Co-mashandiro ichava yakawanda dai iwe kugovera bhuku rako muchiso (paPDF) kuti bhuku.

Partners zvichava nyore kunzwisisa dzinokosha kuti vamakaradzika nomufananidzo wayo. Vachaziva sei kugadzirisa kushandisa Logo kwako sezvazviri kumiririra kudhindwa, zvemagetsi zvinhu paIndaneti. Haufaniri kuva kusanzwisisa pakabudiswa letterhead, makadhi ebhizimisi, flyers, mabhurocha.