Bhidhiyo bhegi Adidas - nyore uye nyaradzo

Kwemakore akawanda, mutambo wemitambo "Adidas" inotsigira makwikwi mumitambo yakasiyana-siyana. Kunyanya kazhinji anowedzera mari ye World Cups. Nyasha iyi yemutambo unozivikanwa, muumbi wekambani "Adidas", inozivikanwa pasi rose, Adolf Dassler, yakatanga kugadzirwa kwemafirimu akasununguka uye ane masimba uye shangu.

Muguta reHerzogenaurach, riri muBavaria, musi wechitatu weNovember imwe chikamu mazana mapfumbamwe mazana mapfumbamwe, akazvarwa Adolf Dassler. Amai vangu vaishambadza, baba vangu vaishanda sebibi. Adi (iye ainzi akadaro) akakurira mukomana akazvininipisa uye akanyarara, aida mimhanzi uye mabhuku. Uye akanga ane chido chekutsvaga kwebhola. Mukomana uyu aiva fan guru uye fan of this game.

Mushure megore ra1915, mamiriro ekumusoro emhuri yeDassler yakaderera zvakanyanya. Pakutanga vakavhiringidzika nemararamiro, pane zvishoma vasina kuwana. Muna 1920, mhuri yeDassler yakasarudza kutanga bhizinesi ravo - kuvhura musangano wekusuka shangu. Imba yeiyi yaiva amai vaishamba. Amai neAdhi hanzvadzi yainge yakabatanidzwa mumatanda, uye Adolf, munun'una wake Rudolph nababa - vakacheka zvakananga. Zvinhu zvokutanga zvebhizimisi remhuri vainge vakarara mashizha.

Zvigadzirwa zvemhuri yeDassler zvakave zvakakurumbira, uye izvi zvinokonzerwa nekukosha kwakanyanya kwaRudolf, uyo akatengesa uye ane chipo chepanyama munharaunda iyi. Makore mana gare gare, hama dzinogadzira fekitari yegasi. Mukuwedzera kune nhengo dzemhuri, inenge ine vashandi makumi maviri. Muna 1925, mufaro webhobho unofarira - Adi - anoita chigadzirwa chakakosha - bhoti yebhokisi neminzwa. Muna 1928 vatambi vaitirana nharo muAmsterdam paOlympic muzvishongo kubva ku kambani Dassler. Kuzivikanwa kwekambani kuri kuwedzera zvinoshamisa.

Mushure mehondo (1945), nemhaka yekukakavadzana pakati pehama, kambani inoparadzanisa. Munzvimbo yaro pane makambani "Adidas" (muridzi - Adi) uye "Puma" (mutungamiriri - Rudy), avo vakave vasiri kukwikwidzana muzvinhu zvose.

Nhasi kambani ye "Adidas" ndiyo inotungamira marongerwo emitambo yemitambo. Chikwata "Adidas", sevatambi vakawanda vanofunga, ndicho chinhu chinoita kuti kubudirire mumakwikwi. Izvi zvinogadzirwa zvakanaka chaizvo uye zvakasimba. Midziyo "Adidas" yemitambo inomiririrwa nekambani iri muhomwe huru. Vanogona kupfeka kwete kwete chete kudzidzira. Kana ukasarudza mitambo yemapfekete mumapfeko, saka anogona kuva chikamu chemufananidzo wako. Bag "Adidas" inoratidzika uye inonyaradza mune imwe nyanzvi.

Mutambo mumwe nomumwe une zvinhu zvakawanda zvemichina. Mafomu, shangu, zvigadzirwa zvinowedzera zvinofanira kuendeswa neimwe nzira. Nokuda kweizvi, bhadhi "Adidas" yakasikwa.

Iyo kambani inogara ichitevera zvakashata zvefashoni, saka zvigadzirwa zvayo nguva dzose zvinowanikwa mukurumbira. Munguva pfupi yapfuura, vanoyemura michina yekambani vakacherechedza kuti zvikwama zvemitambo zveAddas zvinogona kuve zvakashongedzwa nemhando dzakasiyana-siyana, maitiro asina kujairika, maitiro ezvinoshamisika, nezvimwewo. Vanhu vazhinji vanoifarira.

Textile kana chikwama chechikwata "Adidas" chakasikirwa kune avo vanoshuva kuva pakati pekucherechedza, kugadzirisa zvinangwa zvepamusoro uye kugadzirisa chinangwa chaidiwa.

Mukuwedzera, kambani "Adidas" inobudisa zvikwama zvevakadzi, varume, vakadzi vehomwe.