Utsanzi utariri

Topics yechidzidzo kutanga tsanangudzo ichabatsira yeuka kuti "utsanzi" uye "utariri". Shoko rokuti "Vanotarisira» (utariri), maererano ndima 3.2.6 pakati GOST R ISO 9000 (2008) anofanira kunzwisiswa se chikwata chiito pamusoro basa uye utungamiriri sangano. Iye kare kwezvipimo uye zvikuru kushandiswa. Izwi iri "utsanzi" wakatangwa kekutanga kuti GOST R 54147, ndima 3.1.2.9 (Edition 2010). In Chirungu unonakidza se "utsanzi" (chaizvoizvo rinoshandurudza, "nenzira iri reserved" kana "shanduko mirayiridzo"). Zvinonzi Kazhinji akadudzira kuguma mugumisiro nokuda utsanzi, chakatengeswa pamusoro pamusika, ari muchimiro zvitsva kana kushandurwa (nani) chigadzirwa kana muitiro, kushandiswa tsika.

Innovation havagoni kuva chero utsanzi, asi chete izvo anowedzera kunyatsoshanda. mazwi ose akashandiswa itsva utariri, kwezvipimo GOST R 54147. Standard zvinoshanda Russian Federation kubva September 2011.

Nemamwe mashoko, utsanzi mugumisiro rezvedzidzo basa, riri muchimiro zvinhu kana mabasa ane zvimwe nevatengi zvivako uye kudiwa mumusika. Musimboti utsanzi Kutarisira ari kutaridza dyidzana maitiro ayo nechinangwa kuwana makwikwi uye tiine chinhanho kubva sangano. Kuburikidza mashandiro management pamusoro itsva urongwa, pfungwa inova chinokosha. Panguva kutanga kwekupwanyiwa (dariro basa) anoitisa tsvakurudzo, akaita magadzirirwo uye kuvaka, izvo zvino kune chinotevera pachikuva, unonzi "kutenderera chigadzirwa upenyu." Nokuti nzira itsva pfungwa sezvo izwi rinoshandiswa ZHTSP zvinoreva kuti nguva kubva inception nemunyori pfungwa kurishandisa mune nevatengi utsanzi.

Innovation Kutarisira vachishoropodza kuti kuramba kubudirira chero boka. Kwenguva bhizimisi kuenderera rinogona kurondedzerwa kugona kutungamirira sangano nounyanzvi itsva zvinhu kusangana nematambudziko chokuita kumusika uye mamiriro ezvoupfumi. Mune kukurumidza kuchinja mamiriro kunobudirira utsanzi Kutarisira razova chinhu chinokosha chinodiwa kuti kuona kuti makwikwi pakati kwete chigadzirwa, asi kunyange nokupukunyuka makambani. Sezvo ushe, upfumi vari pfungwa dzichiri itsva zvigadzirwa, mabasa kana michina. Zvisinei, Mhando zvakagadzirwa kuti anogona kunatsiridza waivako vatiitire kure kuti. Naivowo anoenderana kuchinja kuti mabhizimisi dzinotsanagura kambani. Saka, chinokosha chinangwa ndechokuti akaramba kuona zviri kuitika uye kubudirira inivhesitimendi yavo.

Innovation Kutarisira rinosanganisira boka maturusi kuti kubvumira mamaneja uye vanachiremba kuti ishande zvinobudirira kuti vabudirire mubhizimisi muitiro zvinangwa. Chikuru muupenyu ndiyo pakusika zvinhu uye midziyo mukati sangano kuti vakwanise kuti sei nokukurumidza kune zvokunze kuchinja, zvinobudirira kushandisa dzakawanda mikana uye kuita okusika kutanga zvitsva pfungwa, pezvakaitwa kana zvigadzirwa. Zvakakosha kuziva kuti utsanzi Kutarisira hazvigoni kuenzaniswa kuti R & D, sezvo totaura nechekuita mukugarisana basa pezvakaitwa pa zvese zvose uye mashandiro, pave rokusika kukura boka, kusanganisira kugadzirwa kumusika. Achishandisa zvakakodzera zvishandiso utsanzi Kutarisira, mukuru utariri ungamubatsira nekuita nzira rokusika pakuzadzisa kambani.

Unyanzvi uye nzira utsanzi Kutarisira zvinofanira zvainanga kuvandudza makwikwi wekambani. unoshanda zvinangwa aya:

Marketing Innovation. Ichi charehwa kutarisirwa utsanzi kuburikidza tsvakurudzo musika, kuronga okuwana utsanzi, achitanga kutaura, paumbwe ari Pricing mutemo, sangano kusimudzira utsanzi pamwe mawa nekutumirwa kwemauto mabasa basa.

Reengineering ambotirega unopfuura uongorore zvakare uye zvikuru redesign pezvakaitwa zvebhizimisi kuti vabudirire spasmodic uye zvaioneka kuvandudzwa mukuita (quality, cost, basa, dziine kusimudzirwa) kunozivisa kambani.

Benchmarking rinoshandiswa kudzidza mabasa vakwikwidzi, kuti vave matanho kuvandudza basa ravo, kusanganisira kuburikidza nokushandisa zvakanaka ruzivo.

Brand zano runodikanwa misoro kudzidza chekambani mufananidzo, vakasikwa nokutsigira mavanga avo pamusika.

Pricing nzira kunoita kushanda pazuva Implementation ari mutengo mashandiro ose itsva zvirongwa.

Fronting kana fronting musika ari substantially akarikunda oparesheni mukwikwidzi. Pfungwa huru iri nyaya - kusarudza mutengo achapiwa kutengeswa panguva iyo kuti itsva mhinduro, raiwanzoshandiswa musimboti - kana chete nayo chakatengwa.

Kuwanikwa itsva Database kunogona kuva chinokosha pakuderedza nokuti vakaramba zvinobudirira kuchinja, izvo anowedzera mano mabhizimisi kuti vaunze mutengi kukosha zvinhu zvayo, somugumisiro kwacho. Chinhu chinonyanya kukosha mamiriro iyi nedanho sarudzo kuti nyora pfungwa. For masangano makuru, itsva upfumi inokurukurwa sechikamu mubhizimisi mabhizimisi mhinduro Portfolio.