Rutsigiro Informational mari utariri nzira pakushambadzira

The dzinotsanagura kudyidzana mashoko nzvimbo, sezvo kupangidza mukuru pezvakaitwa kwenyika dzepasi pose kuitika munyika nhasi, Chokwadi, haagoni asi kuva nezvahunoita ruzivo rutsigiro rwemari utariri uye paumbwe yose rakabatana hurongwa zviratidzo wakashandiswa kwemashoko okushambadza mashoko - kwegadziriro Codes nevazhinji tsika, akavanzwa kudyiwa pakushambadzira zvigadzirwa.

Naizvozvo, gadziriro mashoko rutsigiro rwemari utariri uye ruzivo rwokugadzira zvinhu mune zvemari utariri ane nzira classifying nzira kupa mupfungwa kubatsira vatengi ari kushambadza mashoko anogona kudzora muitiro uyu ave zvekuvaka yaishandiswa kushambadza, uye sezvo chikamu kuzvidzivirira maitiro kwenzanga kuti kunyanya brainwashing uye kumanikidzira vakawanda maitiro pfungwa.

rutsigiro Informational mari utariri inobva kunzwisisa kuti musiyano wakajeka pakati okuti "kutenda", "pfungwa" uye "kuchinja pfungwa" chokuita promotional zvigadzirwa usati vakaongorora comprehensively mumabhuku sayenzi. Chikonzero ichi chinoshamisa tsvakurudzo nzvimbo iri kushaya "yakazvimirira" (kubva mune zvoupfumi uye enyika zvechadenga migumisiro okushambadza simba) kuti mupfungwa yokusvika yezvakaita dambudziko.

Chokwadi chokuti nyaya yacho mupfungwa nezvainoita wacho, apo kuitwa anotsigira mashoko mari utariri ari ano advertologii vakaongorora kubva kumativi rinopikisa zviviri: kana kushambadza tsika, munosimbiswa kungobva vakashandisa kukosha pakushambadzira kana tsika zvidzidzo, vanyori venhau dzakaitika, evanhu, kuedza utape Kushandurwa mu magariro munhu, chero zvazvingava, chokuita zvakananga chete chinonakidza zvokushambadzira. Vanoshambadza vari kuedza kuwana mashoko rutsigiro rwemari utariri uye vakawanda kumusika ukama mutsika, masayendisiti nedzimwe minda, nekusiyana, kudzivirira tsika dzayo iri devalued nokuda musika simba.

Muchiitiko chino, vaviri ava, chaizvoizvo, mapato hanya (rokutanga - iri kubudirira rokutengesa uye wechipiri - iri calculus evanhu zvakakanganiswa chete rokutengesa), kana kuti taura pamberi pakushambadzira magwaro pakunyengetedza nzira, unyanzvi uye mazano maitirwo ezvinhu uye kunyange michina kuchinja pfungwa, vanoita kudaro "mu kupfuura", pasina kupinda mashoko, uye kazhinji dzinovhiringidza mashoko pachavo, kana usingaoni musiyano pakati kunyengetedza uye pfungwa, pfungwa uye kuchinja pfungwa, etc. Zvinokosha kucherechedza zvinotevera, kushaya yakajeka Conceptual uye terminological hwaro uye pamwe vakabvuma ne advertologami. Saka, mune dzakawanda kusawirirana uye kukurukurirana nedanho zano iri kazhinji yakavhenganiswa (kuvhiringidzika) nevamwe mupfungwa urongwa zhinji, uye dzimwe nyanzvi, ongorora ano kupatsanura ezvokushambadzira mashoko, anoti, Inter Alia, kuti: "Nokuti zvinangwa matambudziko pamusoro mutengi kusunungurwa:

- zvakwo:

- kwokunyengetedza kana chikurudziro;

- anoyeuka kana okushambadza utsigo;

- nomukurumbira zvokushambadzira.

kupatsanura Izvi zvinokosha nokuti zvinowanzotaurwa mune mabhuku uye emirayiridzo vakazvipira pakushambadzira. Zvichakadai, pane inopikisa weboka zvakadai, sezvo chokutanga vakasarudzwa pfungwa zvine musoro heterogeneous, i.e. munhu asingachengeti haabatanidzi mumwe (haugoni, zvikurukuru, kuyeuchidza, pasina paakaudza uye achiyeuchidza kuti vasanetseke hunogutsa), uye chepiri regai kupedza zvose zvinangwa kushandisa pakushambadzira.

Saka, zvakakodzera, kune rumwe rutivi, kuti vazive kukosha ongorora mananara kutenda, kudya uye kuchinja pfungwa kuburikidza Integrated kudzidza makambani acho mashoko, uye Ukuwo, edza kuona zvakajeka nenheyo nokuda kuziva uye Kusiyanisa mupfungwa nzira idzi.