Placement uye kubudirira okushambadza-siyana nevezvenhau

Mune kumusika pamwe zvimwe zvigadzirwa uye mabasa mukurwa kuti mutengi kushambadza kushanda haagoni dzakanaka. Advertising anokurudzira kutengeswa kwenhumbi uye mabasa, uye muchiso kuzivikanwa. Dzokuwana kugovera okushambadza munguva yedu kwazvo pakufara; zviri panze kushambadzira, uye zvinobudisa nhau, uye, chokwadi, redhiyo uye TV, uye matkamuistoja, uye avo promotional zvinhu makambani. Kubudirira okushambadza neimwe nyaya yakasiyana, uye pandakatanga kuronga mushandirapamwe, chete tinofanira kufungawo yakatarwa zvose zvinobvira zvinhu. All channel kushambadza ine pluses ayo uye minuses, izvo zvinofanira kufunga akakodzera nenyanzvi vatanga chirongwa chakadai.

Types uye mhando kushambadza akasiyana, uye kwose kwose unoda munhu kusvika, yakavakirwa zvinangwa zvinodiwa mutengi vateereri.

Funga zvimwe zvikuru nevanhu uye zvikuru kushandiswa mhando pakushambadzira.

Outdoor kushambadza

Kubudirira okushambadza wakaiswa pamusoro kwokunze okuchengetera zvenhau riri guru zvakakwana. Hazvingobatanidzi zvikwangwani mumigwagwa, asi zvemarudzi ose mazano ari kunze chokufambisa nzvimbo mukati mabhazi uye njanji motokari, runobwinya bhokisi kuti usiku uye Akakwezva anogona mutengi. Izvi zvinosanganisira chitoro zviratidzo, lettering uye chiedza mune akazaruka dzezvimwe.

Zvakanakira kwakadai okushambadza huri pasi cost, mukuru kakawanda inodzokororwa vokukurukura. Inside the kabhini - uye kunyange mukana mazhinji nevanhu mashoko mutengi. Zvazvakaipira - kushayikwa selectivity dzevateereri, iyo Kupfupika mashoko shoko.

Advertising paterevhizheni

Kunyange zvakajairika mazuva, kunyanya pakati guru makambani muchimiro kushambadza, nokuti kunosanganisira chifananidzo uye ruzha uye ruvara, saka kubatsira vatengi zvese zviri maonero. Kubudirira okushambadza wakaiswa pamusoro TV, anewo pluses ayo uye minuses.

Advantages: pamwero mukuru Visualization, mukuru mwero hanya.

Payakaipira: kudhura, kuzara kuti TV migero kushambadza madingindira, kukwanisa chinja kune dzimwe mugero panguva nhepfenyuro yacho AD Unit, kwete kwenguva kuonana mutengi.

Advertising paredhiyo

kubudirira okushambadza iyi nyaya iri pakuti weredhiyo anogona kuteerera vatengi kwese: kumba, muhofisi, mumotokari, munyika uye zvichingodaro.

Advantages: yakaderera cost, vakawanda, mukuru hwakapararira nharaunda.

Payakaipira: haabatanidzwi muna maonero wokuratidzwa; asi nekuda kuburikidza nawo munhu anotora chikamu chikuru mashoko, duku ukuru Kukwezva pfungwa mutengi, uye mano chinja chiteshi panguva nhepfenyuro zvokushambadza.

Advertising kudhindwa nevezvenhau

Iyi yakakurumbira chimiro okushambadza ingasanganisira vose rweruzhinji vezvikwata zviri mapepanhau, uye pekugara zvinodhura chaizvo mumagazini trendy uye akakurumbira, womubhodhoro nzvimbo pamusoro Mabutiro vari zviuru zvemadhora. It unoshanda pachake chaizvo ayo nerimwe bhuku, izvo zvinofanira kufungwa nezvazvo. Izvi mhando okushambadza ine mikana, akadai kushanda, mukana wokushandiswa, Category kusvika. Asi kunewo payakaipira: pfupi nguva uye duku vateereri vaverengi "yechipiri".

In richiswedera kukwira kushambadza Mushandirapamwe anofanira kufunga uyewo segmentation ari maindasitiri kumusika, sezvo zviri zvikuru zvakarurama nzira kuronga ezvokushambadzira unotii. Somuenzaniso, Regional nzira vanofanira anosanganisira zvechadenga nharaunda, vagari - zvinoitwa kwesarudzo-anotyisa, pakuzvipira mavanga uye mararamiro, uye mugumo-User zvavanosarudza. Maererano mapurani segmentation zano anogona kufungidzira kuwanda kubaya chidimbu uye chipfuro musika.