Pfungwa, zvinangwa, zvinangwa, chinoumba vashandi advertising. Certification of vashandi - zviri ...

Periodic mudonzvo yokunyatsoongorora anobvumira musoro kwete chete kudzidza padanho kurovedza uye mafungiro revashandi, asiwo kuti vaongorore papi dzavo nounhu pachavo uye nyanzvi anoenderana ake pambiru.

Kusiyana nezvinofungwa nevakawanda, chikuru chinangwa advertising haisi kudzorwa basa vashandi, uye kutsvaka uye kuchengetera ari Kuziviswa yemakambani mikana kuvandudza mwero kudzoka mushandi mumwe nomumwe.

Pfungwa advertising yevashandi

Mushandi Kukoshesa kunosanganisira dzakatevedzana nemiedzo, kubvunzurudza kana kubvunzurudza.

Panyaya iyi, chinangwa advertising yevashandi hakugumiri chete iwe. chikuru mutengo wavo nderokuziva vashandi vaigona kushanda zvinobudirira, achitora dzimwe nzvimbo. Maererano migumisiro nokukoshesa mabasa mutungamiri anoita chisarudzo kutamira, kuwedzera, kutungamirirwa kudzidziswa kana kudzidzisazve vashandi nomumwe.

The zvinhu sezvazviri kuwana yakavimbika zvabuda

Chinonyanya kukosha chikamu advertising nzira kunova kwayo zvinhu sezvazviri. Izvi zvinoreva kuti, kuti kudzivisa kukanganiswa kuzviitira zvinhu zviri kunyatsoongorora vashandi vachishandisa chaizvo zvinodiwa uye methodologies.

Kwete kutaura kuti munhu nemaonero chete kudzivisa basa musoro panguva advertising, asi vanogona yekudyidzana kukanganisa migumisiro nzira. Yaitsigira divi manzwisisire revashandi inokura mune zvakaipa vashandi zvisarudzo utariri zvikanganiso.

Kugadzwa advertising Enterprise vashandi

Kazhinji, advertising yevashandi - uyu mukana mukuru kuzviita kune vashandi avo "patambo musoro wake pasirin'i." Zvaakanga pakugona munda basa uye kuona mikana vachiwedzera, vashandi vanorasikirwa chido. Vanova basa uye basa, mashandiro avo kunoderedza.

Kuita vashandi kuchinja, kunobva migumisiro yokunyatsoongorora, zvinoita optimum Kushandiswa kwevanhu zvinhu dzesangano.

Chinangwa advertising mabasa zvingasanganisira:

• Vaigadzirira itsva muripo package. Kuchinja kwakadaro sei zvinhu kufarira (chinja mubayiro maitiro kurangwa uye mubayiro, ikawanda chido).
• Managerial zvisarudzo nezvechinangwa sangano, Optimization yevashandi gwara (kuwana inofambiswa nani, akaratidza zvinogona, mushandi mukana pachake uye nounyanzvi kukura, anogamuchira mashoko kuti sangano anotarisira kwaari). Kambani kugamuchira uye waongorora kuti data, vanogona kuchinja zvirongwa zvavo uye zvinobudirira kushandisa munhu kupfuma.
• A kuratidzwa chaiko mamiriro boka panguva, kuti vasabatwa yemakambani matambudziko pabasa bhora. Tichifunga chinangwa ichi, kuti advertising yevashandi - kudzidzwa uye kunyatsoongorora vekare kuita anoshandira, ahwo, Kuwanikwa kudzidzisa zvinodiwa, uyewo kuziva huripo matambudziko uye kushanda kuwana nzira kuvabvisa.

The chikuru zvinoumba ari yokunyatsoongorora kwacho

Kutora chinangwa chipupuriro nzira rinoitwa, musoro kwekuronga kufungwa:

1. Maonero yevashandi.
2. Maonero revashandi.

Certification of vashandi - kudzidza ukuru kugadzirira zviri mushandi kuita chaizvo basa mabasa (avo umo ari mubasa kumabasa). Uyezve, uku kwakadai kuongororwa kunosanganisira kuziva zvinogona nenhanho mushandi unyanzvi, zvakakodzera kufungidzira ake nyanzvi kukura.

Musimboti mabasa basa Kukoshesa ndiko kuenzanisa chaizvoizvo neavo vakange projected (tarisa zvirimo, unhu, kuwanda kwebasa rinoitwa). Kudzidza anoshandisa kwesayenzi mepu, zvirongwa uye sangano purogiramu unokubvumira uvhure chinangwa yokuti chaiko uwandu, unhu uye kusimba basa.

In nedanho advertising matanho kupa anoona zviri basa vatungamiriri vashandi kwete chete, asiwo vose vayo weboka. Nokuti chinangwa ichi pane chinokosha yokuisa nayo wakavhomorwa uye akashandisa mashoko nezvimwe (ukama) madhipatimendi, uyewo nemashoko zvokunze vakaroorana uye vatengi eungano.

Kazhinji, chakavimbika kupfuura, chinangwa uye anobatsira Data kambani chingawanikwa nokushandisa mirayiridzo zviviri zvinoitwa nokukoshesa zvinoitwa (kunyatsoongorora basa, uyewo unyanzvi nemano, izvo zvakakanganisa nemigumisiro).

Kunyatsoongorora vashandi vavo waivako

Certification iri vashandi panguva chirimwa rinosanganisira seti dzakasiyana kurapa: zvingava muedzo akanyorwa kana hurukuro.

Kuti uwane mashoko pamusoro zvabuda uye kuti zviite Ongororo yavo musoro anozadza Kukoshesa fomu muzvikamu zviviri (anorondedzerwa se vashandi, uye migumisiro basa rake). Panguva iyoyowo dzaanoshandisa somunhu kusanganiswa zvibodzwa uye tsanangudzo zvakanyorwa, anoti, kudzidza.

Mabasa vashandi advertising vari Zvakanyanya Kunaka Panguva Yepamuviri kushandiswa kwevanhu zvinhu, saka zvakakosha kukurukura migumisiro maitirwo ezvinhu uye yokupedzisira Mutengo kubudikidza vashandi. Muchisimbiswa familiarized pamwe sei zvakaitika advertising, vanofanira vasaine. Kunakisa ino zvingangoguma vashandi kuratidza kana vachibvumirana kupima ichi kwavari. Kana kuvapo chaiwo ezvinhu kuti chaitadzisa zvizere Implementation avo mitoro, mushandi anogona kuuya kwavari.

kazhinji sei, advertising

Makambani Most vakabudirira vanosarudza kuita advertising mabasa ose gore. Vamwe vavo vanoita macheki izvi kakawanda - kamwe mwedzi mitanhatu ose, kazhinji pachiimbwa itsanangudzo kupima muitiro.

Uyewo, vashandi advertising sangano kungasanganisira nguva nenguva sangano zvisina kubvunzurudza. Zviito izvi vari pamwe kwokukurukurwa migumisiro basa, uyewo kuita kuti kuramba richiona yacho basa rikurumidze. With formalization basa wakatarwa nzira yakanaka, foromani angapinda mufambiro kupima mabasa kakawanda vhiki, pamwedzi kana Quarterly. Zvechokwadi, nzira dzakadaro haagoni kunzi neZvipupuriro, asi vanogona kushandiswa kuongorora simba pamusoro kunyatsoshanda pakati vashandi uye rose chikwata.

Ndiani ari yokunyatsoongorora uye kuongorora

Kuzvidzora nemusoro kwomudonzvo zvinodiwa, chete atora basa kana kuwana basa idzva (shanduro, kuwedzera).

Somuenzaniso, inozivikanwa ayo utariri zano, kambani "McDonald kuti" rinopa kuti mutemo unoti advertising kuti mamaneja uye nyanzvi, vanenge kwakawedzera (ungaderedza).

Uyezve, mwedzi mitanhatu pashure mushandi akauya sangano kana hwakatamisirwa kunzvimbo itsva, iye anomhanya kuongorora.

The mupfungwa chinhu wayo

Kuwedzera kudzora basa uye kuziva zvinogona mikana, hunhu vashandi advertising ndiko kuchinja mushandi wakapinda ezvinhu matsva. Careful uye kugara zvichiongororwa kunobatsira mutungamiri kuona sei nokukurumidza mushandi muzvirongwa basa, sei zvinobudirira kukurira basa uye worudzii maitiro kuchinja zvaaida.

For Makambani akawanda, "munhu zvekuvaka" riri mubhizimisi ravakwa zvinodhura, saka havana kuda kuwana kukurumidza kudzoka pane kushandiswa kwayo. Nokuti chinangwa ichi, shandisa vashandi kuchinja uye kuedza. Zviito izvi vari kunotozongoita achiperekedzwa kunyatsoteerera kuzvidzora, kunyatsoongorora pakugona uye utera mushandi, uyewo urongwa zvakafanira kubatsira pakugadzirisa zvinetso. Panyaya iyi, tarisa basa zvevakomana.

kupima zvabuda

Panyaya pokutarira zvaidiwa chipfuro munhuwo mutariri kana yakaderera sandara, mhedziso akaita kare pashure pemwedzi mishomanana. Data vakanga vakaongorora kuongorora musoro pakati uye mukuru utariri mugore.

In Kana apo mushandi havagoni kukurira mitoro basa nayo, uye kwayakaita haigoni kuchinjwa, musoro anomanikidzwa kuita imwe demotion kana kunyange kudzingwa.

Sei makambani dzinofarira achidzikisa yokunyatsoongorora nguva

Makambani Most huru vane Bumbiro ravo, uye kuva nezvinodiwa, vanonzi "bhizimisi mitemo". The Hurumende haigoni kutenga mushandi itsva vakazvimiririra uye zvisingadzorwi kutanga zvinodiwa izvi. Sokuziva, makambani shoma American kana Russian anozvikudza chete akatsiga "boka dzemunharaunda" okushanda maitiro akadai Japanese.

Mundima iyi, musimboti chokupika yokunyatsoongorora (kunyanya ayo kakawanda uye yakakwirira kakawanda) iri pakuita mushandi mitemo omufambiro nenheyo basa basa. Kuradzikwa pamwedzi zvinodiwa okutanga wakaiswa uye kunotsigirwa nedanho dzose wepagore pakuongorora maitirwe ezvinhu.

Sei certification revashandi iri zvebhizimisi

Pasinei chokwadi kuti makambani akawanda Maitiro avo achigadzirira uye nomufambiro advertising mabasa, pane zvishomanana matanho yezvisikwa zvinoshanda anenge ose maindasitiri chikamu:

• Kugadzirira: Panguva iyi kugadzirira writs ose kupima, vanoti neZvipupuriro Commission, wakagadzirira mapepa uye nezvimiro, udza basa seboka kuti apo sei uye chichava advertising nzira.
• Ndinoumba komisheni uye uchibvumira nayo. Kazhinji, inoitwa Kumutungamiriri Revashandi (Chairman), Mukuru Staff (Deputy Sachigaro), musoro achirapwa advertising (nhengo), Zano (nhengo), zvemagariro zvepfungwa (nhengo).
• Huru mabasa, kureva zvakananga advertising yevashandi: zviri kuita basa rokuongorora nomupiro nomumwe pakati mushandi mumwe nomumwe, achiita mashoko Profiles, uyewo kombiyuta kuongorora mashoko awanika.

• Kuvakwa advertising: nyanzvi muchidimbu, tora Kuzvisarudzira pamusoro kana kusimudzira mushandi kutumira kuchikoro, kufamba kana omudzinga (kana mushandi asina yakakunda advertising).

Assessment haisi pasi mamaneja avo uye nyanzvi avo vakashanda panzvimbo chaiyo isingasviki gore, vakadzi vane pamuviri, madzimai nevana kuti gore rimwe uye nevamwe vashandi enzvimbo rakaropafadzwa mhando.