Niche zvinonhuhwirira - a ... niche perfumery: wongororo, mitengo, mapikicha

In this post tichataura pamusoro Chiitiko se "niche perfumery". Pfungwa iyi haina kuzivikanwa kuti vakawanda vateereri, uye hazvishamisi kana usingazivi kuti chii. Ndiyo nguva tinyatsoziva rokuti uye kuziva niche perfumery (zvokusarudza) akasiyana muumbozha uye netsika siyana.

Chii Rinofembedza akaita perfumery anyatsosarudza

I kunakidzwa Rinofembedza, uye pamba wako pasherefu pamwe zvizoro munokosha "machikichori" matema? Zita iri?

Kana isu akatarisa dzakawanda dzokugara chero guta zvake imba, zvingangoita kuti vakasangana nemazita avo, izvo kazhinji chikamupenyera paterevhizheni kana vaima. Dior, Dolce Gabbana, Versace ... mazita aya regai achiburuka kubva mapeji magazini, uye kunyange vana vasingagoni kuverenga, vanoziva mashoko aya. Saka, fashoni mavanga, izvo pamwe kuzivikanwa pasi pose, hakusi niche perfumery. Zvakaratidza kuti zvinonhuhwirira dzinoiswa muzvikwata zvitatu, izvo dzinosiyana mutengo, mukurumbira uye, chokwadi, kune zvavari kunhuwidza.

Misa-musika, zveupfumi uye niche perfumery

Ichokwadi kuti injini kutengeserana - zvokushambadzira. Zvinonzi kushanda kumusika nokuti 90% anosarudza chii chichava mufashoni mumwaka itsva, uye iwe undozvitengera mbatya kana wakagadzirwa kuti nechivimbo. Advertising kunosimudzirawo uye anonhuwira. Iwe mukusaziva, pasi pokudzora kwomudzimu mavara akanaka uye kujairika mifananidzo mumagazini, chinhu chokutanga kuuya nesu zvimwe mavanga uye kusarudza chimwe chinhu kufarira.

Saka, kutanga uye vakawanda boka aromas - mukanyiwa-musika, kana mutengi nhumbi. Zvinonhuhwira saka kazhinji inotengeswa hypermarkets, zvizorwa zvitoro, uye nokuda guru kudiwa mune diki zvizorwa zvitoro uye kuchinja. Kusimbisa anonhuwira hakusi nyore, uye counterfeiting vanosiyana "hurray", nekuti siyana izvi zvinozivikanwa zvose - kubvira kumuduku kusvikira huru. Kwakanaka haisi akaoma, unofadza uye nyore distinguishable. Chinoshamisa, muzana remakore rapfuura fashoni musha yakabikwa siyana makore 2-3, uye ikozvino berekai mumwe mwaka ose. Ndizvo vakawanda-musika fuma iri huru, zvinotora inenge 75% musika mugove.

Luxury Perfumes munokosha kupfuura vakawanda pamusika, asi chiri kuzoona nevakawanda. Somuenzaniso, Brands Chanel, Guerlain, uye zvinonhuwirira anogadzirwa kunyanya mufashoni nguo dzimba. Kwete kure shure, zvisinei, zvishongo uye mafuta imba, hunonhuwirira itsva uye imwe zana muzana Nanganisa nefashoni. Sei zvakadaro? Chokwadi ndechokuti vezvinonhuhwira zvinobatanidzwa kukura zvinhu asati kusunungura vanopedza rakakura tsvakurudzo vateereri kuziva zvaunoda uye tarisiro. Ndiani pave zvinonhuhwira umbozha? Kakawanda basa idzva iri hondo yose vemifananidzo uyo mukanyatsochengeta kutevera waakaudzwa pazviruva. Vezvinonhuhwira haagoni kuita, uye kuti ndibvume KUDA mweya, nokuti pave chigadzirwa kuti raizova zana muzana kukodzera mutengi anoda.

Kusarudza - itsva pfungwa siyana

Niche zvinonhuhwirira - ndiko kusikwa vanhu - vezvinonhuhwira vasingateveri munhu zvinotarisirwa. Zvinonhuhwira ichi chikuru pasina mutengo (kazhinji niche zvinonhuhwira hungada zvakawanda zvinhu zvitsva zviri Inn), uye "yakanaka" uye zvokubikisa. Nokuti perfumery vanosarudza chete kushandisa yepamusoro pakugadzira zvinhu, izvo zvinoita kuti tikwanise kuvhura munhuhwi iri paganda pakarepo inopenya mafayawekisi - zvanzi chinoratidza kukosha nhumbi. Uyezve, zvimwe zvibereko zvinodhura zvinhu zvaishandiswa magadzirirwe kavha, zvakadai sendarama, matanda anokosha kana mabwe anokosha. Asi chinoshamisa kavha - zviri nani zvagara. Pakutanga iri vanosarudza munhuwi unokosha - ndiye kutituma iri niche perfumery. The inozivikanwa zvikuru pezvitsiga kusanganisira kusarudza vaiona Penhaligon vake, Jo Malone, Montale, Creed, Le Labo, M. Micallef, Amouage, Parfums of Rosine, Byredo, Fragonard, Frederic Malle, Kilian, Serge Lutens.

On munhoroondo mafuta bhizimisi remakore rechimakumi maviri

Ko "niche perfumery," isu kare afunga, asi nei pane bazi iri "anonhuwira chokwadi"?

Kuti aite izvi, kudzokera zvishoma kare. makore chete zana apfuura, zvinonhuhwira vaiva mugove shoma, asi vanhu simba uye yakasimbiswa. Asi pave maindasitiri kugadzira, kana nhumbi vave isingadhuri uye nyore, zvinonhuhwira uyewo vakawira chaizvo. Mumakore 50-60, zvakava kuwanika kusvika wose, uye gare gare, kuti nineties, vagadziri akatanga kufunga kuti mutengi abvume kutenga zvigadzirwa zvavo chaizvo. Pashure pezvose, taura kure vakapfuura vade, uye nekuti vezvinonhuhwira vakatanga kushanda kuti mutengi.

Zvino pefiyumu dzimba varega kusika chete chinhu, uye akatanga kuita chigadzirwa rinonangana zvido zvevanhu. The creators yepakutanga vasingade kushanda mukati yakamanikana mwero, vakaenda akavanda pasi zita "perfumery anyatsosarudza."

Chii chakasiyana niche perfumery

Saka ndezvipi zviri munzvimbo iyi scents sezvo zvinonhuhwira niche? Stores muMoscow vakagadzirira kupa iwe munhu zvokusarudza, iro rine zvinotevera unhu: munhu nevamwe yeshoko, yakanakisisa mbishi zvinhu, kushaya kutopedza ezvokushambadzira, kujairika nzvimbo waakazvitengesa.

Munhuwi - ndiye wokutanga uye chinokosha musiyano niche perfumery. Kana chipfuro zvinonhuhwira muumbozha uye vakawanda-musika nevatengi uye cajole kusika chinonyanya kukwezva "zvihwitsi", ivo creators zvokusarudza nezvazvo regai kufunga. Niche perfumery zvinogona zvachose sanzwisisika "mufananidzo" sezvo anoyevedza uye chinosemesa. Fungidzira manotsi kuti akanyorova fodya, rabha, uchi manyuchi, kana zvinogutsa gayakovogo huni, musk - chinhu niche perfumery. Reviews panguva yake yakasiyana chaizvo, nokuti anonhuwira kunogona kuvhiringidza, kuvhiringidzika, achawira rudo, kana kusundira, asi chii chaizvo - hapana anoramba hanya kwete.

zvimwe anyatsosarudza

Kana vaburitsi 'vanhuwo' zvinonhuhwira kudzingirira isingadhuri chigadzirwa, kusarudza yakachipa pashiri chakaita zvokugadzirwa zvinhu, wavavhenganisi vezvinonhuhwira ose niche zvigadzirwa havafungi nezvazvo. Ko munoziva kuti, uyewo waini yakanaka ine maitiro ayo nerimwe "chirungiso" mafuta akanaka, kusanganisira nzvimbo uye nguva muunganidzwa. Somuenzaniso, vakawanda "akarurama" maruva enyika Orange muti kumorwa kuNorth Africa kana MuMorocco. Kana wezvinonhuhwira zvinodiwa zvinoomerera gayakovogo muti, ipapo ndichaenda nokuti muIndonesia. Ndicho yakatsvuka zvinhu dzinongoita pakutsvaga mutengo remangwana kwamafuta. Dzimwe mhando anosarudza kuzviratidza zvishoma chaizvo pamwero nokuda unavailability chikamu chinoumba.

Achigadzirire mambo, kana kavha

Unoda rhinestones uye anopenya? Ipapo iwe - rwokuramba zvinonhuhwira uye vakawanda musika. Kunyanya vakanyangira vatengi mumagazini chaidzo Shanduro ndichizivisa sei dende mafuta akasikwa. Funny, handizvo here? Bottle ari pasherefu, apo iwe chete vanoda mafuta!

Kana zvokusarudza, wavavhenganisi vezvinonhuhwira kushanda zvakawanda pamusoro kugutsikana pane ari chitarisiko. Kakawanda, kavha niche zvinonhuhwirira anotarira akangwara uye unremarkable, kunyange pane kusaina. Somuenzaniso, muchiso Martina Micallef, ndiro zviri kupendwa uye yakashongedzwa Chinyorwa netsika mabwe. Chokwadi, nokuti nokuchengeta chiputiriso hakuna mumwe kunze mutengi.

Mavhoriyamu wenhumbi

Zvakadini Unofunga matema yakabereka aine yeshoko mutsva, akadai Niny Richchi? makumi ezviuru hunoverengeka vezviuru, nokuti zvinhu vanofanira kuuya zvose zvakachengetwa uye zvizoro hypermarkets! Kana zvokusarudza, kurimwa wakabatana zvakananga nhamba yenhengo. Kana uchida kuti kusika hwema mbishi zvinhu kuti iwe unogona kuwana shoma, mugadziri wezvinhu anogona kusunungura matema shomanana. Naizvozvo, nokuti mamwe mafuta sezvaari tungamidzana.

nzvimbo waakazvitengesa

Kana uri ukatadza zvokusarudza, kurumidzai kuva guru hypermarket kana tenga kutenga zvizoro kuti pakubika, ipapo iwe achaodzwa mwoyo. Niche perfumery "Rive Gauche" haritengeswi, asi unogona kuwana mune chaiyo boutiques pamwe anyatsosarudza. Chii nzvimbo ino waakazvitengesa?

At paro, boutiques vane siyana akadai - rudzi "Kudzingwa" pakati pfungwa vakawaridza zvizoro. Sezvo vasina yakawanda vanhu, uye zvechokwadi here kuona chichaita tungamidzana. Uyezve, zvitoro izvi havatauri mutengi kushambadza uye rokutengesa inowanzowanika. Chinonyanya kuti mutengi anogona kuvimba ndechokuti sechipo kunhuwirira wakasarudzwa anogona kuwana chinhu kubva kuunganidzwa bhati zvakafanana muchiso. Kazhinji, nguva vatengi Boutique muridzi anoziva pachedu, uye akawedzera chivimbo ukama pakati pavo.

Usatya kuenda kuchitoro ichi! Kana uchida kubata nyika niche perfumery, ipapo ndipo unogona kuwana Kunyatsoziva siyana. Asi regai sokuti muri zvakanaka kumbopfeka mutengi, sezvo mutengesi kamwe ukaona kuburikidza! Zviri nani kubvuma kuti iwe chete vachida kudzidza chimwe chinhu pamusoro niche perfumery.

Ko mutengo, mutengo munhu perfumery zvokusarudza muMoscow? Mutengo kuti munhuwi uku ungangova usina rubles asingasviki 2000 paavhareji 20 Rine mamiririta. Asi iwe unofanira kubvuma, hazvina kuti zvikuru mari - chete zvakaenzana unogona kutenga Somuenzaniso 100 ml dzakakurumbira uye kushambadzirwa pefiyumu. Chii kusarudza - ukasarudza.

Another musiyano unokosha

Niche uye perfumery haangotongi akasiyana muumbozha uye uremu zvinonhuhwirira chokuti rakapotsa kuzoona. Izvi ndozvazvakaita. Nokutenga chigadzirwa idzva kana yakakurumbira munhuwi kuti haubvi mumapeji vaima, uri kubhadhara zvino kuti: about 60% kuti kushambadzira (chikamu mabhaisikopo yokutevedzera uye nyeredzi, mumwe PR kambani probnichki mumagazini uye muzvitoro), 30% of pasuru uye basa mubhadharo creators kunhuwidza uye chete 10% kubva mbishi acho.

Mamiriro pamwe niche scents zvakasiyana, tinogona kutaura, akasiyana zvachose pakatarisana. Sarudza zvakaoma kuzoona nekuti hazvina akagadzirirwa mukanyiwa pamusika, uye murege kubhadhara pakushambadzira uye kwete nokuda bhokisi, asi kuti rakasiyana nemamwe zvechokwadi marongerwo.

How kusarudza niche pefiyumu woga

Niche perfumery "Rive Gauche", kwete kutengeswa boutiques duku Yatanga Kuongorora zvokusarudza pamusoro ose mafuta haangavi kuonekwa. Asi sezvo zvinonhuhwira akadaro zvachose kujairika uye kutenga pachako, usaedza nayo pachine, haugoni, sei kuti kuva? Zvikuru chinangwa ichi ine otlivanty. Kusarudza perfumery nokuda kwayo kudhura haisi kuwanikwa wose, uye kana iwe uchava nomukana kutenga chinu anokosha, ipapo zvirokwazvo unofanira kuziva kuti iwe uwane, handizvo here?

The paIndaneti zvitoro uye boutiques diki unogona kutenga otlivanty. Kusarudza perfumery nyore kudirwa chaiwo mumidziyo diki (atomizers), mumwe Vhoriyamu 2-5 Rine mamiririta. With dzakawanda anokosha mvura, unogona 'ratidziro "pakubika uye kuona kana uchifarira pefiyumu kana kwete.

Zvakakodzera kushandisa mari uri anyatsosarudza

Sezvataona, niche zvinonhuhwira - hazvisi chisingakoshi. Pane chaizvo mubvunzo musoro kana kuti kushandisa mari uri kudaro nemasango chinhu sezvo anyatsosarudza. Uyezve Rinofembedza vari chairwo chaizvo, uye kwete munhu wose kuravira niche perfumery. Brands uyewo nyore, akadai dzokuchengeta pamusika uye Inn anodhura vari zvakanaka kuzivikanwa uye vanakidzwe zvose.

Eya, mhinduro nyore kuti mubvunzo uyu haisi. Muropa imwe munhuhwi anoudza pamusoro manakiro womunhu uye tsika yake. Zviri kunyange mari, sezvo niche perfumery haangavi mari umbozha zvikuru zvinodhura. Zvisinei, vamwe vanhu pane imwe nguva muupenyu chete anotanga kutendeuka pamusoro dzakakurumbira scents uye vanoda zvimwe munhu.

Reviews kuti anyatsosarudza

Ndingavawanepi wongororo pamusoro mazambiringa kana isingawanzowanikwi pakadhindwa bhuku? Zviri pachena kuti Forum connoisseurs zvinhu zvakadai, uye regai kutaura mudzimba dzevakurukuri regai kusiya mashoko. Niche zvinonhuhwirira - ndiko chinokunda zvinobatsira uye voruzhinji. Chokwadi, unogona kuwana wongororo, chinhu chakadaro - "hungu, munhuwi uMwari," asi ndizvo here kuti kutaura?

Yeuka kuti kusarudza Rinofembedza saka akasiyana uye munhu kuvimba munhu akarurama haagoni kuva. Unofanira kusarudza mafuta pachavo, kutevera kuravidza chete wenyu uye chido, uye kwete womumwe zano. Nokuti ndinoda kuti ndikuyambirei kudzidza mafungiro evamwe vanhu, kutevera chete kunzwisisa kwavo uye maonero. Zvisinei, ziva kuti pakati siyana siyana zvokusarudza imi chokwadi kuwana chinhu nezvaanoda pachako.