Kugadzirira "Pfizer". Purogiramu ye "Care for You"

Pfizer ndeimwe yemakambani makuru emishonga. Nhoroondo yaro inotanga kune kure 1849. Pakutanga kwezana remakore rapfuura, kambani yakapinda munyika yose, asi yakaramba ichiwedzera, ichipa nguva dzose vashandi mishonga yakapedzisira. Nyaya yacho inobatanidza nekuumbwa, kusimbiswa kwePfizer trademark , uyewo purojekiti "Kuchengeta Iwe".

Chikonzero chePfizer

Nhasi kugadzirira kwePfizer kunozivikanwa pasi rose. Zvisinei, makore mazhinji apfuura, apo vechidiki vaviri vanoita basa-Pfizer naEhart-vakasarudza kutanga bhizinesi ravo pachavo, vakanga vasina mari kana ruzivo munyaya dzakadaro. Zvisinei, wekutanga aiva nedhipatimendi yemakemikari, uye wechipiri yaive yakagadzirirwa.

Nehupfumi akabatsira baba veumwe wevaki ve brand Pfizer. Vashandi vebhizimisi vatsva vakashandisa hofisi duku muimba yakazvininipisa zvikuru iri mune rimwe rutivi rweNew York, uye vakatanga kukura mishonga yemishonga.

Santonian

Mushonga wekutanga wekambani Pfizer waiva mushonga unobva santonin. Yaiva yakashandiswa senhengo ye helminthic, asi yaiva nemigumisiro yakawanda. Gare gare akatsiviwa nemishonga yakachengeteka. Kunyange zvakadaro, Pfizer yakakunda kukurumidza pakarepo. Vadzidzisi vekambani iyi vaduku vakagamuchira mishonga seyizvi: santonin yakasanganiswa nemaarmond.

Citric acid

Mukuma makumi masere, kambani yePfizer haina kubereka chero kugadzirira. Akanyanya kufunga nezvekugadzirwa kwe citric acid. Panguva ino, paiva nemiti yakadaro seCoca-Cola, Pepsi-Cola. Sezvaunoziva, kuumbwa kwekutanga uye kwechipiri kunosanganisira citric acid, kutengeswa kwaro kwemakore akawanda yakasarudza kukura kwekambani.

Penicillin

Pakutanga kwezana remakore rechi20, kambani yakagadzira kutengeserana-kutengeserana hukama. Zvizhinji zvezvinodhaka "Pfizer" zvakabudiswa pachikonzero che citric acid. Muna 1928, A. Fleming akaita chidzidzo, izvo zvakaguma pakuzivikanwa kwemishonga inorwisa mabhakitiriya ye penicillin mold.

Uku kuwanikwa kwave mupiro mukuru kune zvem pharmacology nemishonga. Company Pfizer kubva ikozvino kwaiva nyanzvi mumunda wayo. Mazhinji emishonga inorwisa mabhakitiriya inopiwa kubva kuUnited States munguva yeHondo Yenyika Yechipiri, yakagadzirwa pasi peiyo marati. Mune makumi matatu ezana remakore rapfuura, kugadzirwa kwevhitamisi C uye B2 yakasimbiswa zvakare. Muna 1967, kubudiswa kwemishonga inorwisa mabhakitiriya, Vibramycin, yakatanga, iyo yakazova mutungamiriri wekutengesa.

Pfizer (90s)

Mumakore gumi ekupedzisira ezana remakore ekupedzisira kambani yakasimbisa kugadzirwa uye kutengesa kwezvinhu zvinotevera: Zoloft, Azithromycin, Norvasc, Viagra. Zvakare, mishonga yePfizer iri kuwana mukurumbira. Ikambani inogamuchira chimiro chemunhu anovimbika uye anoremekedzwa munyika yemishonga.

Zoloft mishonga inowanzoita basa remutye wenheyo. Sertraline ndiyo inonyanya kushandiswa yekugadzirisa iyi mushonga, iyo inopesana nehutachiona. Bvuma Zoloft mukutya kwekutya, hukama hwevanhu uye zvimwe zvinetso zvekutya. "Norvasc" vanachiremba vanorayira nezvehutachiona, angina pectoris.

Kugadzirwa kwe "Viagra" kwava chiitiko chaicho munyika yezvemishonga. Sezvazvinozivikanwa, mutendi uyu anoshandiswa mukurapa kwe erectile dysfunction. Ikambani yakapa mari inodarika mamiriyoni matatu emadhora mukuvandudzwa kwemishonga.

Muna 1999 mupangadzi akapemberera makore 150. Kubvira pakatanga mireniyumu itsva, Center for Discovery Technology yakashanda. Mukuwedzera, semugumisiro wekubatana neWarner-Lambert, kambani yakagamuchira kodzero yekugadzira uye kutengesa mishonga yakawanda.

"Pfizer": "Kuchengeta iwe"

Urongwa hwemishonga inoburitswa pasi pezita rekutengeserana Pfizer rinowanzovandudzwa. Kutsvakurudza kwesayenzi uye kubudirira kunoitwa nhasi pasi pekutungamirirwa kwevasayendisiti venyika yose. Pfizer ave aripo pamusika weRussia kubva muna 1992. Kwete kare kare iyo chirongwa che "Care for You" chakatanga, chakagadzirirwa kuwedzera kuwanikwa kwemishonga. Mitemo yekubatanidzwa iri nyore: unoda kuzadza fomu mune imwe yezvinyorwa zvinodhaka zvinoshamwaridzana nekambani uye kuwana kadhi yakaderedza. Nekadhi rino, unogona kutenga michero yePfizer munguva yemberi.

Zvirwere zvemishonga zvinosanganiswa mumhando yezvinodhaka izvo vashandisi veRussia vanogona kutenga pane zvisingatori (10-50%). Asi chaizvoizvo urongwa urwu hwakazara. Inosanganisirawo zvinodhaka zvekurapa urological, ophthalmologic pathologies, uyewo zvirwere zvegadziriro yenyoka.

Kuti uite chikamu purogiramu, unofanirwa kuva nechirongwa kubva kuchiremba, uye wozadza fomu yekushandira uye uwane kadhi. Iko kusungirirwa kwezvinhu izvo zvakabviswa zvinoparidzirwa zvinowanzovandudzwa. Semuenzaniso, pasi apa pane urongwa hwemishonga yePfizer, iyo inoderedzwa mumasitomita emuchina mukuru weRussia (Pharmacy IFK):

• "Lipimar" - mushonga unoderedza cholesterol muropa.
• "Kaduet" - chirwere chinotarisirwa kuporesa zvirwere zvepfungwa.
• "Norvask" - mhinduro yekurapa mwoyo uye zvirwere zvevascular.
• Akkupro mishonga inoshandiswa mukubvisa kukanganisa kwehutano.
• "Akkudiad" - chirwere chakashandiswawo pakurapwa kwehuwandu hwehutano.
• "Xalatan" - mushonga unorongedzerwa neafthalmologist mukurapa glaucoma.

Nhamba yacho inosanganisira "Viagra", "Dalacin", "Inspra", "Celebrex", "Xalacom". Irojekiti "Kuchengetedza iwe", chokwadi, inosanganisira zvimwe zvipingamupinyi. Saka, mukati megurogiramu, unogona kutenga pane zvisingabatsiri zvisingatauri mapeji maviri emumwe wemishonga iri pane urongwa. Pfizer's partners are pharmacy chainings with about 9,000 points in more than seventy cities of Russia.