Igor Mann uye mabhuku ake

Igor Mann nhasi anozivikanwa somunhu kunoshamisa murairidzi mabhizimisi uye munyori wemabhuku akawanda pamusoro yokutengesa uye kukwidziridzwa mune zvemari zvenyika. Anonzi unyanzvi marketer, mazano, mutauri. Igor Mann akaberekwa March 26, 1965 mu Odessa. Youth uye vechidiki wakapfuura pasi Mashoko "kudzidza uye kukura mune basa, kubatsira kuvandudza nevamwe." bhuku Mann vakava nomukurumbira Russia mukutanga 2000s uye varambe nevakawanda nhasi.

The wakakodzera kuziva magwaro ake? In pavo munyori kwakaratidza migumisiro tsvakiridzo dzavo uye rethinking yomuka ari kosi yokuvaka bhizimisi. Norupo anoudzawo vaverengi zvakavanzika okukunda ake, Igor Mann. mabhuku ake kunonakidza kubva pamapeji okutanga uye inozviisa kukosha kwazvo. Nyaya ino inoongorora dzinokosha muMagwaro munyori, uyo anofanira kuverenga ose yotunga entrepreneur.

Igor Mann, "Marketing pasina bhajeti"

Bhuku rine achangobuda vanorumbidza ari wavakasarudza sei kubudirira chero achiedza pasina chinhu chinokosha zvinhu upfumi,. Haasi munhu wose, zvinosuwisa, zvinokwanisika kuti zvakananga mari yakawanda mari pakagadzwa bhizimisi ravo. Kune Entrepreneurs vari pakuvapo kwake basa, vasina kunyange mari inodiwa kuti mberi uye kukurudzira basa. Zvisinei, izvi hazvina kuvatadzisa kuti vabudirire mune ramangwana. rombo rakanaka chero achiedza hakubvi mari yapera, muzvinabhizimisi kubva unyanzvi hwakadai zvebhizimisi, basa, purposefulness uye kusimudza chivimbo.

Igor Mann anoona kushaya mari mukutanga basa zvikuru. Anotaura kudiwa, pakutanga kwezvose, kuti vawane ruzivo uye ruzivo. zvinoriumba izvi, uye anonamata kubudirira munhu, kwete mari inenge yashandiswa. Zvinoitika kuti vanhu pasina kufunga chinhu chakanaka, kurasikirwa nemari. Asi ichi ndicho chete nokuda kushaya zano zvakajeka kuzadzisa zvandinenge.

On kudiwa pachako uye akajeka pamusoro pechinangwa chimwe chirongwa inoti Igor Mann. "Marketing pasina bhajeti" - mumwe akanakisisa magwaro ake, izvo, hapana mubvunzo, akafanirwa vainyatsotarisirwa.

"Number imwe"

Bhuku rino anotaura sei kubudirira kufarira basa rako. Chokutanga, unofanira kupedzera nguva yavo uye zvinoda kutarisirwa. Munyori kusimbisa pfungwa yokuti zvakakomba muupenyu zvinofanira kubata chete nyaya yacho, iyo ari mweya. Kana uine hope, zvino uise chokwadi musimba renyu. Kuti ave "nhamba imwe", unofanira kubuda chinhu yepakutanga, zvitsva zvechokwadi uye zvinonakidza. On kudiwa kuita pachena uye nokutendeseka anoti Igor Mann. Sei kuva zvakanaka mumabhizimisi uye kwete kuvimba nevamwe?

Zvinosuruvarisa kuti vanhu vakawanda varasikirwe pacharo mu kuyaruka uye regai kutsvaka kubudirira zvimwe, kunze zvidikanwi ose. Izvi zvakaipa nzvimbo, iyo haabvumiri kuti urere matarenda ravo nezvavanokwanisa unopfuura. "Number One" rudzi chiito, sei kukura yako kuziva kuti kukunda yese uye kuwedzera pachako kushanda. Zvinokosha kuti kukwanisa kuronga zuva rako: matambudziko yakaomesesa kugadzirisa pakutanga kwezuva, uye zvisinganyanyi kukosha kusiya yechipiri yezana zuva. kukundikana All mukuedza kazhinji zvinobva pakuti vanhu havazivi sei kuronga pachavo, nokuvaka nyore basa purogiramu.

"Marketing pa 100%"

chinyorwa ichi chinofanira varumbidzwa kuverenga yotunga Entrepreneurs uye vanamuzvinabhizimisi. Rine zvose zvakafanira mashoko ari pamusoro kuvaka sei mabhizimisi ukama uye kuronga maawa kushanda. Marketing nzira - iri yoga nyaya kuti zvakakodzera. Kudzidza kugara yemakwikwi uye kusabatanidzwa kurasika pakati nokuwanda siyana mashoko, anorondedzera Igor Mann. Marketing, nokunzwisisa kwake, chinhu chinodiwa uye chinokosha chokushandisa kubudirira pazvinangwa zvebhizimisi.

"Gore A Good"

Zvichida ichi ndicho chakanaka dzose bhuku. "A Year Good" yevhiki nevhiki kubudirira marketer uyo vakazvipira chinangwa. zvabuda uye zvayakawana. Mairi munyori rinotsanangura kuti muzvinabhizimisi unofanira kuziva kuti anofanira kufamba uye sei kuti vauye achida chinangwa. Bhuku rino richakubatsira kuti kuronga nguva yako nokuchenjera uendese mutoro. In ichi pavhiki kumboona "90 Days Plan", iro rinokosha chishandiso kusimudzira kubudirira.

"Marketing Machine: sei kuva mutungamiriri akanaka"

Zvinozivikanwa kuti njodzi chero boka mumaoko ayo muvambi. Bhuku rino inoongorora mubvunzo chii chinofanira kuva mutungamiri chaiye. Kwete mukuru dzose boka vakakwanisa kuronga zvinhu pundutso.

Vamwe mamaneja kutambura netsika dzakaipa kuti asingakudzi dzinobatsira guta kukura. Mukuru basa inoti Igor Mann. mabhuku ake kunge asimbise pfungwa iyi.

pachinzvimbo mhedziso

Saka apa magwaro vachava chaizvo ruzivo vanamuzvinabhizimisi. Vanogona kuwanikwa zvakakodzera zvose ruzivo kuti kukura bhizimisi. Experience, raakanga kakawanda anoudzawo vaverengi Igor Mann, akakodzera tiremekedze. ruzivo rwakadaro vane risingaenzaniswi kukosha, sezvo ivo kubatsira kuvaka zvakarurama nzira chinangwa chako.