How kuwana kodzero kuisa chechinyorwa kushambadzira "Yandex". Chitupa Chokuita "Yandex"

Chimwe chezvinhu dzakakurumbira nzvimbo uchingoti chechinyorwa nokushambadzira nhasi ndiro "Yandex". Arayire kushambadza pa "Yandex" zvinokosha kuona nyanzvi mukugadzirwa rutsigiro, uye dzokurasa warwo uye zvinopa mabasa nokuda mubhizimisi rakadai, unofanira kuwana "Yandex" nyanzvi chitupa. How kuzviita?

Step One - Access

Chekutanga, unofanira kuongorora kuti une mukana kuwana tsamba, sezvo asina mushandisi ose ane kodzero. Vashandi ezvokushambadzira masangano kuwana pashure 3 months basa ne "Yandex". How kuwana gwaro "Yandex" Kazhinji vanoshambadzira? It kuita:

• nokushingaira takura kushambadza kugutsikana vanopfuura 6 mwedzi;
• kana ukaronga nyanzvi inowanikwa kushandisa "Yandex";
• kupedza pakushambadzira pamusoro anopfuura 300 madhora apfuura mwedzi mitatu.

Kana izvi zvinhu zviri akasangana, unogona kupinda "Yandeks.Ekspert" uye vanotanga gadziriro.

Step Two - nokudzidziswa

Zvinofanira kucherechedzwa kuti kuwana gwaro "Yandex" zvakaoma. Uchava kupindura mibvunzo 42 anogona mukanganise kunyange ruzivo nyanzvi, kupa 39 kwakarurama mhinduro, uye izvi zvose ane shoma nguva maminitsi 30. Dzokorora nayo akabvumira kokutanga pavhiki, panguva yechipiri uye kechitatu - pamwe penguva 3 months, nguva chechina - pashure pemwedzi mitanhatu. Saka, asati achipfuura pamwe bvunzo, zvinokosha kufunga chinhu ndichibvunza kugadzirira nokuda bvunzo, kwete kurasikirwa nguva, ipapo pamusoro dzokorora.

Dzidzo vanogona kuenda dzavo, dzidza huru mibvunzo bvunzo (mazita misoro nokuda bvunzo iri pazasi) kana nokushandisa kuzobatsira nyanzvi pamusoro chechinyorwa pakushambadzira uye vaya vakagamuchira gwaro "Yandex".

Step Three - advertising

Sezvambotaurwa, kune advertising iri yepachena paIndaneti nomuedzo zvinosanganisira mibvunzo 42, 39 izvo zvinofanira kupiwa mhinduro chete yakarurama. The bvunzo yokuti nyanzvi ruzivo mukuru yokungotaura mumunda tigutsikane uye kukwanisa kushandisa navo uchidzidzira. Pano ndozvakanga mazita misoro izvo zvinofanira kutungamirirwa examinee:

• tinya kukosha uye Kubhadhara okushambadza chirongwa;
• Strategy uye inoratidza mitemo;
• kuti mashoko akapoteredza zvinodiwa;
• kusarudzwa makiyi uye akaipa mazvi;
• Ctr «Yandex»;
• Statistical kuongorora uye nevamwe.

Kuti zvijeke, isu kupa mibvunzo mharidzo anogona kubatwa pabvunzo.

1. Ndechipi vhiki-refu pasuru the clicks?
2. kuvhara dzimba yacho nokuvimbisa pazvidhindo?
3. How kugadzirira template kuti nhamba?
4. Vangani mazvi kunaka zvinogona huri chete tsinga?
5. Zvinokanganisawo Ctr?

Somugumisiro vabudirire kuvakwa bvunzo uchava kugamuchira gwaro "Yandex", magazini 1 year, achisimbisa kwako zvinodiwa direktologa.

Chii anopa chitupa direktologu?

For makambani aidaro Internet kusimudzirwa, kuti rugwaro "Yandex" rinovhura nzira zvakakomba uye anodhura zvirongwa. The zvakawanda chinhu kushambadza sangano vanopupurirwa direktologov, hwepamusorosoro chinzvimbo chake pamisika pamusoro chechinyorwa kushambadza, zvikuru vatengi achada kushanda naye. Kunyanya kuti "Yandex" kugara rinobudisa migumisiro gore advertising.

Nokuti nyanzvi ndiwo zvakare nhano inokosha kuti kukwidziridzwa. Direktolog vane gwaro "Yandex", anosimbiswa kukwanisa kuitisa yepamusoro kushambadza chirongwa, kuona Zvakanyanya Kunaka Panguva Yepamuviri bhajeti nokuti, kuita nomazvo kugutsikana mashoko, kuongorora nenhamba uye kuongorora kubudirira kwebasa rinoitwa, saka kubvumira kukwezva yakawanda zvakanangwa motokari.

Chokwadi, gwaro "Yandex", mibvunzo zvakanga vakaisawo kumusoro hazvirevi zivo "Yandeks.Metriki" features, Export yenyu Excel kana API Nemirayiro uye zvimwe zvikamu padandemutande analytics sezvo zvaida direktologu nomazvo, asi kana zvakakodzera, unogona kuwana rugwaro pamusoro ruzivo pamusoro chete "Yandex".

"Yandeks.Metrika" chitupa

Nyaya kwainzi, sei kuwana gwaro "Yandex", ikozvino kutaura zvishoma pamusoro gwaro "Yandeks.Metrika" - hakukoshi, asi zvikuru yakagozha zvishandiso paIndaneti mushambadziri.

Kana nzvimbo yacho "Direct" ndeyechokwadi nyanzvi ruzivo mune chechinyorwa kushambadzira, ari "metrics" papuratifomu inoratidza sei maneja anokwanisa kuongorora migumisiro uye kushanda basa ravo. Certificate "Yandeks.Metriki" inofungidzirwa:

• ruzivo nzvimbo vateereri;
• kunzwisisa maitiro uye basa nevashanyi kuti upfumi;
• .. Kukwanisa kuongorora kutendeuka yacho, kureva kuti vazhinji kushanyira nzvimbo akaita rwokutenga zvechokwadi;
• kukwanisa kuongorora kubudirira paIndaneti uye is zvokushambadzira;
• kukwanisa kuongorora ako zvinyorwa motokari uye zvakawanda.

Kuwana rugwaro mune izvi uye dzimwe nzvimbo (the Google ari AdWords, kuti Google Analytics), imi vanoratidza kugona kwako somunhu mazvikokota. The zivo yako paakapiwa pamushandirapamwe, zvikuru zvazvinoita zvichaita kuti yenyu akainangisa.

Usarega kuvandudzika, iwe yepamusoro kutendeuka!