CPM - chii? How kushandisa CPM mu pakushambadzira?

By kuronga vezvenhau uye chechinyorwa nokushambadzira chirongwa pamusoro pomumbure, chero mushambadziri anoti zvayo vanofungidzirwa bhajeti. Customer kushambadza chirongwa zvakakosha kuona kuti mari dzinounzwa ayo Implementation, kana mari yapera uye zvinobudirira zvavanopa zvinoshandiswa sezvo aida. The kukarukureta pamusoro kunyatsoshanda kuti chigadzirwa okushambadza iri kuronga nhau dzinobva zviratidzo zvakawanda, rimwe riri Indekisi CPM. Chii mufananidzo uyu kuishandisa - uzive pazasi.

CPM - nei zvakakodzera

Chii CPM kushambadza, yave ichizivikanwa kubva rokupedzisira remakore. The module inoshandiswa zvose danidziro kushambadzira kwakaitika vezvenhau. Publishing, terevhizheni uye redhiyo vachiri kushandisa mufananidzo uyu kuverenga mari pakushambadzira. CPM rinoshandiswa nyaya kana totaura mutengo vakaratidza okushambadza haisi imwe kuenda uye zviuru zvichibvira vatengi. Panguva iyoyo, uye akaiswa wokufambisa iri izwi. Varidzi pakushambadzira platforms aigona chete kushanda pamwe wokufambisa dzavo uye Category pfungwa, saka CPM mwero akanga akatsunga, kushambadza, kufungisisa kukosha uyu zvibereko.

kutsanangura CPM

A nyore tsanangudzo CPM - mutengo paavhareji chiuru. Kunobva zita module mashoko Chirungu Cost-Per-Chiuru, apo M - the Roman nhamba, zvichireva 1000. Saka, mubvunzo chii CPM, unogona kutaura kuti izvi ndizvo mutengo chete AD nefemero zviuru. The nguva yakawanda pane iri womubhodhoro pamusoro mapeji mumapepanhau nemagazini, asi kakawanda zvinonzi kuridzwa paredhiyo kana kuverenga pamusoro TV mugero - chikuru mwero chinhu ichi.

Pakuverenga CPM kushambadza danidziro paIndaneti

PaIndaneti, basa iri AD kazhinji kuridza mireza - avo kunetsa pop-vakuru, izvo zvinofarirwa kudaro vanoshandisa, uye izvo kuunza mari kumuridzi pakushambadzira platforms. The akakurumbira zvikuru nzvimbo, zvikuru vanhu vakatarisa-web page iri, makambani anodhura pane nzvimbo ino mari mutengi.

Vanoshambadzira kuziva chikuru inobvira nhamba vanoshandisa vakaona nomureza. Naizvozvo, chii chiri CPM, rinogona kuratidzwa mathematically sezvinotevera:

CPM = (zvachose mutengo okushambadza kurongeka) / (vakaronga nhamba maonero pazuva mureza) * 1000.

Zvino zviri pachena, CPM - chii. In kushambadza zviri chimwe chezvinhu zvinokosha zviratidzo. Mushambadziri anogona overenga sei mari yakawanda unofanira kubhadhara muridzi nzvimbo kuitira kuti mashoko zvakaratidzwa chiuru vanoshandisa pamusoro pemambure.

Nemaziso, kukarukureta ichi inogona kufananidzwa muenzaniso nyore. Mari achivharidzira mureza pamusoro nzvimbo imwe portal Somuenzaniso, $ 400 pavhiki, ivo Nhamba website ino zvinoratidza kuti vhiki vachivhura nzvimbo pamusoro 10 zviuru. Users. Saka, zviri nyore kukarukureta akapa kukosha:

CPM = $ 400/10 000 * 1000 = $ 4 paminiti chiuru nefemero tichizivisa mashoko.

Vanoshambadzira vanofanira kunzwisisa kuti pane nyore kuratidza nomureza panguva Category Website iri kunyanya anodzidzisa. Hazvivimbisi kuti vose zviuru gumi vanhu aishanyira peji, iva nechokwadi kuti tinya banner. kana muenzi achada kubatanidza kana kwete - nayo kunoenderana Kukwezva nomureza uye mashoko ari re pamusoro payo. Mumwe nzvimbo kunodiwa kupa umboo zvenyu zvose kuverenga CPM kuzvipedza. Zviri nani kuti muridzi site unogona kunzwisisa. Asi kushambadza, unhu kwayo uye dzinonakidza mugumo User vanobatanidzwa basa mutengi.

Support module Ctr, kukarukureta nzira

Kuderedza mari kuti funga mumwe chakarurama - Ctr indekisi. The zita kunobva mutauro Chirungu uye zvachose unorira watinya-kuburikidza zvazvingava - Ctr unodiwa. Ctr zvinoratidza here kuti vanhu vakawanda rarira pamusoro mureza uye uende peji zvokushambadzira mutengi. module ichi kunobva Kururama vakasarudzwa nzvimbo, nokuti zvikuru zvakakodzera uye zvakakodzera Kutarira kushambadza, zvikuru rinofanira kuti mueni vaifarira mashoko uye the clicks pamusoro pomureza. The nzira pakuverenga chakarurama izvi sezvinotevera:

Ctr = (nhamba yevanhu kuti rarira pamusoro mureza) / (chawakaronga nhamba maonero ari Banner zuva) * 100%.

Somuenzaniso, kana zviuru 20 vanhu vakaona zvokushambadzira, vakatevera link 800 vanoshandisa, ipapo Ctr ari 800/20 000 * 100 = 4%, rinopfuura rezasi muganhu.

Empirically nekusimba kuti shoma Ctr pamusoro 3-5%. Kana zvishoma, ipapo mutengo pa zvinogona mutengi kuchaita kusapfuudza inotarisirwa purofiti, uye kushambadza ichakurukurwa isashande.

kushandisa maindex

CPM anogona kushandiswa pakusarudza rakamanikana chipfuro vateereri. Somuenzaniso, apo vachirayira mureza nzvimbo pachikuva inopa kushambadza mashoko zera, munhui, nzvimbo dzokugara, zvido vashanyi zvose vakanyorwa pamusoro. Saka zvinodiwa mureza rinooneka chete vanoshandisa avo, pamusoro izvo promotional chigadzirwa yakanga dzaona. The bhajeti mushandirapamwe panguva iyoyowo unopisa zvikuru mune zvoupfumi uye zvakanyanya.

Unofanirawo kufungawo basa zvachose nhengo. The kakawanda chete mushanyi anoona chete kuna chigadzirwa, mari yakawanda iri debited kubva vanoshambadza, asi mutengi panguva mutengi kubva ichi asisiri kunova. Naizvozvo kuverenga kukarukureta indices CPM uye Ctr pachiimbwa rakadzika kuongorora mashoko inopiwa ichi kushambadza papuratifomu kuunza aida mibairo mutengi.

Imwe pfungwa kuti zvinofanira kufungwa nezvazvo pakutanga mushandirapamwe. Muripo inogona pachena kana tichitarisa CPM, kana Ctr. Nemamwe mashoko, mutengi anofanira kunzwisisa musimboti okushambadza modulo CPM mureza - harisi muripo kombiyuta, asi chete kuti kushambadzira nemuenzaniso chigadzirwa

Achiratidza

Paakabvunzwa chii CPM, unogona kutaura kuti pfungwa iyi ndeimwe anokosha ari kuongorora kubudirira imwe okushambadza, uye vanofanira kufunga kana pakuverenga makambani bhajeti. Kufungwa uye chitsama kwekwainzi vokukurukura zvinogona mutengi pamwe kushambadza mashoko, uye mutengo mureza placement pamusoro vakawanda nzvimbo zvakafanana Category kukoshesa. Vakapiwa parameters izvi, zvinokwanisika kuti ngaaverenge kunyatsoshanda imwe okushambadza pakakwirira uye tobudirira tenzi zvokushambadzira bhajeti.