Chii mukanyiwa-Verengai muripo uye royalties

Franchising - a private bhizimisi pasi rinozivikanwa muchiso, ndiro raakashandisa kuti muchato zvimunakire. Pashure pacho, mumwe Bato anowana dzinoverengeka zvinobatsira.

Bhizimisi kusikwa turusi

Franchising - nokutengeserana hakusi vakagadzirira sale, uye mudziyo nako wagadzira nayo unotiranga uye kusangana nevamwe zvinodiwa franchisee, pavanoparidza mirayiridzo kushandiswa chiridzwa.

Ndinoziva sei kuti mharidzo wekambani maererano mubhizimisi wayo saizi chaiyo, uye harisi nebutiro, wakagadzirwa munhu vakadzidziswa basa consultant? Kuti aite izvi, zvakakosha kudzidza yebhizimisi mukurumbira wekambani uye nguva huchishanda pamisika (kusanganisira kuburikidza neindaneti uye network), wongororo revashandi akare, mudonzvo turnover, zvakadzama network, chigadzirwa siyana uye unhu basa, Entrepreneurs chaivo vane kare kuwana kodzero.

Ndechipi kodzero-bhuku?

Mirayiridzo pokushandisa kodzero inonzi franchising, Beech, uye, sezvo mutemo, rine mirayiridzo yacho. kushanda, chigadzirwa description, chigadzirwa, mabasa, Sales, mitemo, vashandi utariri mitemo. At paro, ichi chinhu chikuru nepfuma zvedzidzo, izvo kazhinji kurerutswa.

Kunosanganisirawo zvinoriumba akashandiswa kamwe chete; pamukova mureza danho-tsananguro nzira, bhuku muchiso, iyo inorondedzera kushandiswa havachaoni zvinhu zviri zvizivikanwe mune mamwe mamiriro ezvinhu, Merchandising-bhuku zvipfeko zvitoro uye boutiques.

Franchising: franchising ezvinhu, mukanyiwa-mari muripo uye royalties kuti kodzero chibvumirano

Ukama pakati franchisor uye franchisee mu Russia tichitarisa kuzviwanira pakati rezvedzidzo pfuma dzinotungamirirwa kondirakiti ezvokutengeserana tendero. It prescribes kuparadzira munzvimbo dzomutoro uye kuzvidzora pakati mapato, chibvumirano kodzero sechinhu chinhu rezvedzidzo pfuma, iyo mashandiro kuti muunganidzwa vachibhadhara, zvakadai royalties uye bundu-pakuverengwa muripo. The Postings vebazi rokuzvidavirira maererano ndima 4 PBU 14/2000, funga chete kodzero kushandisa vanozivikanwa mune chisingaoneki yesangano iri vachida.

Nguva uyo chibvumirano iri akagumisa, zvichienderana chiyero. For muzvitoro, sezvo mutemo, shoko rimwe mwero risi chibvumirano, inova matatu namashanu. Paunotanga bhizimisi, rinoda yakawanda mubhizimisi, zvakadai somunhu gym muzinda, nguva zvingava yakareba: 10-15 Makore. "McDonald kuti" chinoshanda kwemakore 25.

Types basa iri chibvumirano kuti kodzero

Kuti tidzivise ramangwana kushungurudzwa kuburikidza franchisee mu zvibvumirano chokuita urongwa kodzero mune Eenhede kana mamwe mabasa pemurairo zvinogona zvaisanganisira kuomesa muchimiro unorambidza nokuita basa mhando iyi imwe nguva. Uyewo, chibvumirano ingasanganisira mitemo kuti atengezve franchisor nzira yokubudisa Paaizosvika zvimwe zvinhu rondedzero zano udzikinure calculus uwandu.

Marudzi kubhadhara kutenga kodzero

Pakusarudza yakasiyana kodzero makambani raimiririra pazvinowanikwa muzvitoro, zvipfeko zvitoro, Fast Food Restaurants kana hotels, pfungwa yemakambani franchisees, pakati pezvimwe zvinhu, vanokwezvwa pakukura pasi muripo, izvo zvikuru chinoratidza kudiwa mari nokuda chirongwa chitsva. Kazhinji, bundu-Nemutengo muripo rinosanganisira chinoumba kushandisa zvakadai chisingaoneki chinogona sezvo hachizi, uye zvinhu pakuderedza ari muchimiro zviratidzo uye zvimwe zvinhu.

Kusiyanisa mhando mbiri muripo kodzero:

• Mukova, kana munhu sandara-zvazvingava, muripo, havanzi wakaiswa.
• Umambo - muripo muchimiro dzose kubhadhara.

Chii mukanyiwa-Verengai muripo uye royalties? Sezvo Implementation pakati kodzero rinobatanidza vamwe mari, kuripa kwavari makambani akarwawo kuchaja mukanyiwa-pakuverengwa muripo. Ari aibhadhara imwe-nguva pashure kwemamiriro chibvumirano uye rudzi abhadhare mugadziriro ukama, inonzi franchising.

Unoumba youmambo mubhadharo

Umambo - ichi muripo nguva kushandiswa zvizivikanwe, rinowanika kaviri: ave chikamu turnover kana purofiti, uye yakamisirwa mubhadharo uwandu. Kusarudza siyana muripo royalties kunoenderana sei franchisor anogona kudzora mari nokuyerera yacho franchisee kambani.

Somuenzaniso, kana munhu kambani akasungwa nevakawanda Database, sezvinowanzoita pamunozarura chembatya, asi franchisor anogona kusungira youmambo mari kuti chikamu rokutengesa kana purofiti, achiratidza ayo basa uye kufarira kukura franchisee. Zvikasadaro, zvinogona kuisa munhu wakaiswa kukura dzose kubhadhara.

Zvinhu kuti kuona kukura mukanyiwa-Verengai mubhadharo

Kukura mukanyiwa-Verengai muripo mumwe kodzero zvingasiyana yekudyidzana kufurirwa siyana zvinoita kusarudza kukosha kwayo, anoti:

• Mari chokuita magadzirirwe ezvokutengeserana uye administrative nzvimbo itsva chitoro.
• Mari kunobva midziyo uye boka rakakwana okutengesa nzvimbo.
• Mari kuti chokuendesa promotional zvinhu.
• Mari chokuita pakatanga rokutengesa zvinodiwa uye kudiwa chokudzidzisa administrative uye managerial mudonzvo uye mutsetse vashandi. Kana boka-franchisor akatengesa bhizimisi format, rinokosha wokutengesa ayo zvinodiwa kuti zviri mudzidziso vanhu. franchisees avo vane vashandi vanofanira kutengesa mitemo uye inopa mukuru webasa, pave kutsigira makwikwi zvinobatsira. Ndokusaka zvichikosha chaizvo kudzidzisa vashandi, kunyanya muushumiri indasitiri.
• Kudikanwa dzika rokuzvidavirira mugadziriro, kuisa ekombiyuta.
• Kukura mubereko zvinogona franchisees nokuda pakuunganidza kwakadai kodzero.

Pari soro prices zvinochengetwa mukanyiwa-Verenga mubhadharo pahotera mubhizimisi, apo pakukura rimwe nguva muripo kodzero kutenga kodzero ingabva 3 kusvika mamiriyoni 4 rubles. Enzanisa: Clothing kubhadhara ichi kupinda ino ukama ingabva 700 kusvika 1.5 zviuru rubles ..

Franchise royalties uye pasina mukanyiwa-pakuverengwa mubhadharo

Pakati vaitaura, kunyanya mune zvebhizimisi franchising, unogona kuwana vakawanda Franchises, mukanyiwa-Verengai mubhadharo iri urongwa iyo hachiverengerwi. Development zvirongwa mamwe makambani, kusanganisira samambure pazvinowanikwa muzvitoro "Pyaterochka", multi-muchiso chitoro "Fashion Territory", kunosanganisira nerubatsiro ane kodzero pasina kuchaja bundu-chitsama muripo. Policy makambani akadaro nechinangwa kuwedzera nemambure nokuita nevadiwa itsva ugovazunguzira zvinobetsera ezvoupfumi mashoko ezvinhu.

Kuri kuti mashoko ari kutengesa siyana itsva kodzero chitoro zvichakurukurwa chete zvibereko franchisor, mari pakupa nayo, uye nezvimwe chokuita mari inogona Kutamiswa uye vanobatanidzwa mutengo kwenhumbi. Kwakadaro deductible, mukanyiwa-mari muripo nokuda risina muripo, achibvumira kuburikidza pakuwedzera mambure uye vagari kuvaka bhizimisi raibudirira kuti vawedzere vanhu vakawanda zvizivikanwe nechokuita profitability ramambo kukura.