Beer "Carlsberg": mugadziri, mutengo, wongororo

Carlsberg doro chinomirirwa Danish boka zvakafanana zita. Kusvika panguva zvizivikanwe mumwe kupfuura uye akabudirira zvikuru pasi pose. hofisi musoro chekambani kunobva mu Copenhagen, muna Valby.

History chokusika

The bhurure rakaumbwa muna 1847 maererano Danish yotunga entrepreneur anonzi Christian Jacobsen. The muchiso ainzi pashure mwanakomana Charles muzvinabhizimisi. Kwenguva doro refu "Carlsberg" iri rakapa zvakasimba kuti vagari guru, ipapo kurimwa racho rakawedzerwa pamwero wenyika. The kunze kwenyika rokutanga yakatangira kuguma 1860, asi dzimwe bato yave akamanikidza zvikuru.

Pashure anenge 20 makore kubva pakuvambwa boka, zvokunwa kwave kuchiita zvimwe zvachinja. Chokutanga, hazvina chokuita nzira kuvira chigadzirwa. Zvino vokuDenmark kugamuchira kwete yakavira chinonwiwa, uye kukudziridzwa zvachose uye rakanatswa doro "Carlsberg". The mugadziri hwagara nehanya makasitoma ayo, saka zvakanga nokukurumidza akasarudza kuwedzera zvarinoroora wekambani kuburikidza mumarabhoritari itsva uye mafekitari. Zvinokosha kucherechedza kuti kemisiti kuti zvizivikanwe kwenguva refu kekutanga zvakaramba Danish Lauritz Sørensen. Ndiye akazivisa pakubika doro hydrogen chezvinonhuwira ph, iro nhasi rinoshandiswa nemamwe makambani ose.

Zvisinei, nguva ino Carlsberg hachizi kunyange vasati akatora chinoshamisa chiduku mamiriro ezvinhu. Muna 1882, mwanakomana Jacobsen kwakaita kubva dzemabhizimisi mhuri, vachisarudza havo kuvhura yake mutsetse kwedoro. The muchiso mutsva ainzi Ny Carlsberg. Tinofanira kubhadhara mutero, zvose mukwikwidzi kwemakumi emakore maviri akapinda ruoko muruoko. Muna 1902, Charles akafa, uye vanakomana vake akabatana zvose pezvitsiga shure.

Muna 1969, huru aikwikwidza Danish bhurure Tuborg kambani vakasarudza yokufungisisa brainchild Jacobsen. Pokuwa zvizivikanwe asingadi kumirira refu. Panguva iyoyo, mashoko Directorate Carlsberg muridzi chete chetatu wekambani, chasara chiri pachena ichiyangarara.

zvakakwana michina

Sezvo 1847 ari bhurure yakabereka unfiltered zvinobata yakavakirwa mbiriso zvakasikwa. The chigadzirwa zvizere kudzokorora Danish tsika, asi kukwaniswa hakusi zvakasiyana. Muna 1865, yokutanga makemikari rabhoritari yakavhurwa panguva fekitari. Kuti zviri kuva nzira itsva kuti mbiriso culturing, zvichiteverwa filtration. Kubva ichi pfungwa doro "Carlsberg" akasimuka matanho anoverengeka kumusoro.

Yokutanga ekisipoti akatumwa Scotland uye ipapo dzekuma Scandinavia uye West Indies. By mid-1870 zvigadzirwa nenzvimbo aitungamirira chinzvimbo muEurope. proprietary zvakasvibirira "Carlsberg" chitaridzi akasikwa 1904 by mapurani Thor Bindesbollom. Kubvira ipapo, zviri vaiona zvaraireva chiratidzo zvizivikanwe kuti okutengesa. Mwedzi mitanhatu gare gare, muna Copenhagen paiva weruwa bhurure. Pakanga kwete chete yaiona nezvivakwa nemizariro, asiwo huru rabhoritari pamwe midziyo itsva.

Muna 1976 makanga yakakura uye International Center chidzidzo nedoro nhasi. Kwayo panguva makemikari mumarabhoritari Carlsberg. Mireniyumu itsva pakataurwa kambani nokuda hwomukova matavi makuru akawanda munyika, kusanganisira Russia. Muna 2004, ivo Danish mishonga vakakwana kuti tikundikane mbiriso kurapwa, kuchinja zvikuru pfungwa imwe echimurenga doro.

Zvinofadza kuti panguva mafeni Carlsberg zvakadai iconic manhamba sezvo Queen Elizabeth II uye Winston Churchill pachake.

muchiso Manufacturing

Panguva iyoyo, ekisipoti doro "Carlsberg" rinobudiswa pasi zvakadaro dzakakurumbira pezvitsiga akafanana Tuborg, Baltika uye Kronenbourg. chigadzirwa Total ane anenge 500 madunhurirwa.

Chinonyanya kunobatsira gore nokuti Danish muchiso rashanduka 2012-vakasuwa apo kambani chichiwanikwa pamusoro rokutengesa pane $ pamusoro 11 bhiriyoni. Net mari yaiva $ 1,1 billion. Zvinofanira kuzivikanwa kuti mumakore achangopfuura kwave kune vamwe kuderera mune zvizivikanwe kuti zveminda, asi nesimba rakafanana Pari kuchengetwa zvose anozivikanwa doro. Zvinokosha kuziva kuti vakawanda Carlsberg chigadzirwa chiri kudiwa kuRussia, Azerbaijan, Nepal uye Laos, uye ipapo muDenmark uye Norway. Turnover mari munyika kuonekwa pandandanda Sweden, Cambodia, France, Kazakhstan, Portugal, Switzerland, Malaysia, Germany, Ukraine, Singapore nevamwe.

Sezvo January 2015 rave akavharwa pakarepo maviri zvinomera muRussia: kuChelyabinsk Krasnoyarsk.

Murwiyo uye zvivako kwedoro

Hazvina kufanira, chero Carlsberg zvigadzirwa aine mafuta kugutsikana. Its simba mutengo anenge 45 kusvika 100 g ccal Ndinonzwa zvishoma mafuta nyoro zvinobata - 42 ccal.

Sezvo rinoumbwa chete pasteurized zvinoriumba uye yokuvirisa, mapuroteni, uye mafuta ari chinwiwa chose vasipo. Kana kugadzira doro kushandisa malts bhari, mvura Yakanatswa uye yakasvinwa mazambiringa. Nokudaro sana mushoma kugutsikana hakuiti pfuura 12%. Paavhareji, doro pamwero kunosiyana-siyana pakati 5 nokumukirana. By pretreatment mbiriso doro "Carlsberg" anowana ayo nemasango munyoro kuravidza hop inovava uye inofadza yakanaka munhuhwi.

kutsigira nemari

Kubva kuma1990, asi zvizivikanwe ave achishingaira munyaya mari kuti bhora mabasa. Hazvishamisi kuti muna 2004 uye 2008, Carlsberg aiva mukuru mupinduriri of European Championship, uye nhasi ichaongororwa mumwe chikuru vamiririri Champions League. Muchiitiko chino, chibvumirano ne UEFA achangoroorwa unovandudzwa kwemamwe makore mashomanana.

Mukuwedzera, zvizivikanwe ndiye musoro mupinduriri of tsvimbo "Copenhagen". Asati ichi chinyorwa uye Logo "Carlsberg" muna 1992 musi T-shirts yakashongedzwa chikwata "Liverpool". Kubva mabasa mitambo achiri anomira panze wepagore nyika Championships mu Skiing uye gorofu.

Muna 1920, boka tichitsigirwa hwomukova Institute of Physics muCopenhagen. Nhasi pakati yave kutsvakurudzwa kwete chete quantum uye mabhomba zvakagadzirwa, asiwo huru chidhakwa zvinobikwa guru, ane zita doro "Carlsberg".

Reviews uye mari

Mumwe mukuru mikana iri kwayo nyoro chokunwa mumera munuhwi. Zvinonzi kubudirira nokuda matanho wandei filtration uye pasteurization. Non-doro doro "Carlsberg" ane inotapira yeshoko, sezvamakaropafadzwa freshness uye rucheno hop. Yakanaka chiedza zvokudya uye nezvikafu zvishoma.

The chikuru zvinoumba doro marudzi akasiyana mazambiringa uye bhari. zvinoriumba izvi kupa doro inozorodza manotsi inovava uye zvishomanana aftertaste inofadza. The drink zvakakodzera nyama uye hove nezvirongo, uyewo cuisines German uye Japanese.

Mumwe plus iyo inosimbisa aitungamirira nezvenzvimbo doro "Carlsberg" - mutengo. hombodo mutengo zvose zvichisiyana 75 kusvika 95 rubles.