Advertising uye voruzhinji ukama. Advertising zvenhau. Kukura paruzhinji ukama

Kana iwe - muridzi dzemabhizimisi, pakupedzisira, usati chokwadi ndewokuti, sei kuudza vanhu pamusoro basa rako kana chigadzirwa? Zvichida iwe pave akanakisisa zvigadzirwa muguta kana kuti kunyange munyika, asi hapana munhu unoziva nezvazvo uye handizivi. Pashure pezvose, musika uremu zvakafanana zvigadzirwa, nechakare mutengi. Ndokusaka kambani imwe neimwe inoda pakushambadzira uye paruzhinji ukama. Kazhinji, boka achaita kuronga dhipatimendi zvakafanana zita, iro riri basa kukurudzira kwako muchiso kune vakawanda. Zvinobatsirei kuti kambani iri kukamurwa ichi, sei zvichatora mari, uye kana okushambadza unoshanda munyika yanhasi, tigokuitira munyaya ino.

Chii "pachena" uye nei nezvokudya nacho?

Chero kambani asingagari kushanda mune Vacuum, asi mashoko nzvimbo. nzvimbo iyi zvinosanganisira kwete chete zvinogona vatengi, asiwo dzenyu vakwikwidzi, vezvenhau, vanhu vari vatengi ako, asi iwe unogona kupawo zvose zvakanaka nezvakaipa ruzivo. Sangano paruzhinji ukama - ndiko kuti asimbise aibuda mashoko kubva kwamuri mose zvinyorwa izvi. Kana musingadi kuona kudiwa nevamwe vakadaro, nokuti kubudirira achimhanya uye kuramba pedenderedzwa nemakasitoma, ipapo iwe uri monopolist mumusika. mamwe makambani All vanofanira kuzivisa pacharo ruzha uye kwenyu chigadzirwa.

mufananidzo kambani

Chero zvebhizimisi kubva kanda kwayo pamusika ine mufananidzo wawo. Kutanga kwazvakarerekera, iwe zvigadzirwa vasina vaedzwa. Gare gare, Zvisinei, chero zvaunoita zvinogona kuita mufananidzo kana zvakanaka kana asina. The musika rinoumbwa zvokuti tiwane mufananidzo kunaka zviri nyore pane kuhwina zita rakanaka. Uyezve, kana iwe ukati nhasi pamusoro akanaka, hazvirevi kuti ichi muitiro kuchapfuurira mangwana, nokuti zvakanaka nzira zvaunofanira kushandira nguva dzose.

Asi akaipa nezvaro kuti nyore, uye kubvisa navo zvakaoma chaizvo. Chero mutengi ari kune akaipa nzira yaunayo vatengi uye kunosiya iwe pasina kukumbira refu.

Zvino funga pamusoro pazvo, nhumbi kufarira kuti mutengi yacho zvebhizimisi pakutanga: chokwadi kuti zvose kurumbidzwa, kana kuti icho vanzwa zvinhu zvakaipa chete? Zviri kuumba uye tirambe mufananidzo dzose zvebhizimisi pave zvine musoro paruzhinji ukama dhipatimendi.

Basa paruzhinji ukama munyika yanhasi

Kana uchiri chokwadi kudiwa kuti huripo weDhipatimendi Public Relations, zvino ngatitarisei basa reDare ichi STRUCTURAL chikwata musangano renyu.

Kutanga, zviri pakusikwa akanaka munda mashoko akapoteredza boka rako. Vashambadzi ruzivo vanokwanisa kupa kambani ine mufananidzo akanaka, kuhuchengeta. Advertising uye voruzhinji ukama - anodiwa okunze kuti vabudirire kushanda wekambani, pamwe zvemitemo kana chizvidavirire dhipatimendi.

Pr-PR

Vanhu vazhinji kunyonganisa pakushambadzira uye PR-mabasa. Kutaura zvazviri, vakaita pfungwa yakasiyana. Relations wePublic (pachena ukama), uye inomira sechinhu chidimbu, harisi kushambadza chete, asiwo yokutengesa uye Sociological tsvakurudzo, kukurukurirana, nhau. Kana chinangwa okushambadza - kumanikidza kudzokorora pamusoro chigadzirwa ichi uye akazvitengesa, iro PR basa zvikuru munyika yose, chinangwa chacho - kuumba voruzhinji pamusoro kambani uye, naizvozvo, pamusoro yose chekambani zvigadzirwa.

Nyanzvi wedhipatimendi yebasa ukama kushanda mashoko: ongorora kuuya data, kudzidza akainangisa uye ayo kutarisira uye kupa mutengi anodiwa ruzivo pamusoro zvigadzirwa uye nenhumbi muchimiro pakushambadzira.

Mukuwedzera, mudonzvo Zvi-dhipatimendi kuramba kugamuchira inofambiswa kubva vatengi uye kutumira mazano kuvandudza chekambani kugadzirwa wokuimba. Vanhu vangani kunofanira kuita mabasa aya? It kunobva utungamiriri chiratidzo. Mune dzimwe emakambani vakaumba dhipatimendi revashandi anoverengeka, uye kana boka iri duku, ipapo zvose mabasa uye kugadzirisa munhu.

Kuvimbika nevashandi sangano pachake muchiso

Hatifaniri kukanganwa kuti pakushambadzira uye voruzhinji ukama kunosanganisirawo vanonzi "intra-Pr». Sei vanhu kuti chigadzirwa wenyu mukuru, kana usingabvumirani tsvimbo sangano rako unogona agutsikane? Icho danho rokutanga kuti inoita ruzivo Zvi-mukuru. Anokurudzira vashandi vose kukosha zvavanoita. Nokuti chinangwa ichi, okudhindira, mitambo, yemakambani mapati. nezviyero zvose izvi chinangwa nechokwadi kuti nhengo yoga yoga boka rako akanzwa kushanda kwayo pane zvakafanana achiedza, akaonga uye aida basa rake uye chigadzirwa pakasikwa raakanga rinobatanidzwa.

Advertising sezvo chikamu mabasa pakagadzwa paruzhinji ukama

Advertising - ndiyo kukurudzira nenhumbi pane kwakakomba sandara, uye panguva imwe chete rikurumidze.

Apo vashandi wedhipatimendi pakati Public Affairs vakaunganidza mashoko nevatengi tarisiro, yava nguva kuunza vangangozova vatengi chaizvo zvavanoda iwe zvinosvibisa chigadzirwa kana basa. Pashure pezvose, kana "kusazivikanwa" chigadzirwa paricharova musika, kashoma kuti mumwe munhu unogumburwa nayo. Vanhu kutenga chii chiri miromo. Musafunga kuti tiri kutaura chete pamusoro kushambadza paterevhizheni kana redhiyo, nzira kusimudzirwa kwakadaro anodhura uye kwete nguva dzose inobudirira. Nyanzvi kusimudzira kuziva zvinokosha okushambadza zvinosanganisira vanonzi "shoko mumuromo" ari, vezvenhau mabhuku, mireza, zvikwangwani, okutengesa kukwidziridzwa achibatsirwa vaikurudzira, achiitisa tastings uye anoita kutengeswa nenhumbi mumatanda.

How zvikuru voruzhinji?

Advertising hazvireve nomutengo kambani mu "kumativi" Verengai. mabhuku Local nomufaro kubudisa nyaya indasitiri wako, kana iwe kukoka venhau kuti kambani, ivo tichapedza runobudirira, zvinopa yepamusoro zvinhu. Usakanganwa pamusoro World Wide Web, pasina nzvimbo yako nhasi havagoni kuita.

Very runobatsira kambani yenyu rinobatanidzwa mapurogiramu kutsigira nemari, rubatsiro kune nherera, misha nherera, rutsigiro dzemitambo uye mitambo. Participation ichava akasununguka, asi zvirokwazvo isingadhuri kupfuura zvokushambadza panguva inonyanya maawa. Vagari guta renyu chaizvo kunzwisisa kwako zvairatidza uye cherechedzai muchiso yenyu.

Yeuka kuti kuzivisa mari ane akapfuma zvombo, uye ane ruzivo uye Zvi-maneja vanofanira kunzwisisa ichi. Kana boka rako takamhanya weDhipatimendi paruzhinji ukama inoramba isingazivikanwi, vachiziva kuti vashandi vari kushanda inefficiently.

Chii hakufaniri kuita PR-dhipatimendi?

Mamaneja vakawanda nomuedzo "mutoro» Zvi-mamaneja ose basa musangano. Izvi zvinogona kukanganisa, nekuti basa rako ano sangano, mushandi havazokwanisi kuvaka refu zano yeramangwana. Hazvina zvakafanira kupawo Zvi-dhipatimendi?

1. Iva mushandi "iri mumapapiro". Kana uchida kuva munyori kana rekutakura, ipapo basa naye. Asi regai uchatamisa mirairo mhando iyi uri Zvi-Manager, nekuti ipapo vachatambura basa kuti zvakananga zvinobatanidzwa, - okushambadza uye PR.
2. Vakazvimiririra mutsai mari mabasa. Chokwadika, vashandi vanoda zvokushandisa kushanda. Articles munhau, mureza shambadzo, kubhadhara vatsigiri kushanda mari mari, uye unofanira kuziva pachine zvakadini unoda govera kuti pakushambadzira. Zvisinei, yeuka kuti kana mari kukwezva yako kushambadza mamaneja, basa ravo richava isashande.
3. Kusarudza sei mari yakawanda hwaunoda kushandira. Ndiyo zvakanyanyisa rechipiri - kupa "itsvo" mumaoko mamaneja enyu, ivo achasarudza yayo bhajeti. nditende, ane ruzivo uye zvakasikwa nyanzvi anogona vasinganyari kupedza pakushambadzira mari vakaenzana wako gore negore mari zvakakomba.

Pr-maneja neboka duku: kuripwa basa rake

The Kugadzirwa paruzhinji ukama, sezvo imi kare kunzwisiswa - ndiwo mari chinhu chinoda kuti pakarepo wakazopinzwa nekambani bhajeti. Head haakumbiri sei zvinodhura zvichatora mari zviri ndizvidavirire dhipatimendi, asi achiri Zvi zhinji sokuti kuva chinhu shamisa, kwete chaizvo kufanira. Ichi chikanganiso chikuru, yeuka kuti pasina kushambadza, iwe kungogara chete vanochiva zviri nhasi.

Panguva chii arasikirwe hurumende zviri mamaneja paruzhinji ukama? It zvinoenderana kukura boka rako.

Kana uri kushanda panguva guta pamwero, haudi yakawanda mudonzvo. Zvaringana kuva vanhu mumwe kana vaviri vanoziva basa. Yeuka kuti ane ruzivo Zvi-maneja ari "mumwe-murume bhendi." Anoziva zvokuita, apo kuenda uye naani kutaurirana. Kana vakaripira Manager mindlessly agere pakombiyuta, kwakadaro "nyanzvi" hazvirevi kukunakira. A mwedzi gare gare, pashure uchava basa rinoitirwa ukama, kunyange mukutarisana chomunhu, unofanira kuva Website, mune mapepanhau vanofanira kuona mashoko pamusoro penyu uye basa rako akasungwa kuva kunzwa vagari. zvikuru sei kubhadhara maneja yakadaro? Chokwadi, nyanzvi inokurukura pachake zvikuru, asi kazhinji, mari yake haafaniri kupa mubayiro vaitungamirira mamaneja boka rako. Yeuka kuti munhu uyu ndiye iwe pamisika, uye "kuita" chiso boka rako.

sangano Pr-basa sangano guru

Kana boka rako rine mapazi mumaguta akawanda, zvinokosha kufunga pakusikwa muguta rimwe nerimwe boka duku dhipatimendi paruzhinji ukama. Muguta rimwe nerimwe, vateereri ane tarisiro dzavo uye zvavanosarudza.

Sangano kushambadza mabasa anogona kupiwa muchimiro pakusika nevakawanda ekufambisa promotional dhipatimendi, uyewo kukwezva muchiso mamaneja kusimudzira muchiso wako panguva senyika uye mbudo kubva munyika yemarudzi munhandare.