Sei kuona kukosha purogiramu TV? TV vateereri. paterevhizheni chirongwa

With kukura kukurumbira terevhizheni nokuyerwa TV ratings kuva mutemo unoti chezvinonhuwira bhizimisi nevezvenhau. Wenharaunda yaitongwa kuverengwa uye ongororo havasi chete vanofarira Channels, shareholders uye Sponsors, asiwo TV vateereri.

First tatora Nhamba kupa kugona waidzora kunopfuurira paterevhizheni mutemo, apo nokuti vateereri Rating ndiro mhikuriso nezvavakatadzisa chokuita mitemo munyika terevhizheni. Nyaya ino uchida achaponesa kubva nyaya uye achitirega kunzwisisa sei kuona kukosha purogiramu TV.

Basic Dzidziso pamusoro Rating indasitiri

shoko "kureva" kubva mutauro Chirungu anoshandura se "kuongorora". Zviri anozivikanwa mubereko akawana kubva kuverenga nhamba vanoiona vakarinda imwe kuchinjirwa mukati imwe nguva pfupi, uwandu aivapo zvavo vateereri. Rating uchiona terevhizheni kunoyerwa chete pakati yevagari mukuru 4 nemakore, kugara mumaguta makuru, umo nhamba vagari akapfuudza chiratidzo 100 zviuru. Man.

Chimwe nyanzvi izwi telemetry chakapatsanurwa iri - a indekisi chakagadziridzwa zvakatemwa inobva reshiyo pakati nhamba vanoiona chaizvoizvo kuona chirongwa, uye vanhu chete batidza TV pane imwe nguva kana chinangwa nokuchinja channel.

Zvapedzisira boka rakafanana zvinogona vateereri nomumwe dzakananga hutachiwana wakatorwa. TV chirongwa chacho kubudirira munyika yose, saka, izvozvo zvinoenderana Data chepamusoro, uye kuverengwa pamusoro mugove. Pamwe chete zvinoratidza zvechokwadi zvaunofarira uye zvido vateereri.

Gogonera TV ratings

Riparadzirwe chaiye uye zvinogona uwandu vaoni kana kuona giya wavo gogonera, riri chokuita zvinhu zvakawanda. Zvikuru ndiyo nguva zuva; kuti nhepfenyuro angawa mangwanani kana manheru chikuru nguva, apo kunyange nhata yenhepfenyuro pane mukana kukwira kumusoro, nokuti vanhu vanoda kuona chinhu asati kuenda kubasa kana kudzoka kubva.

Kuti tinzwisise sei kuona kukosha purogiramu TV, zvinofanira kurangarirwa kuti kuverenga kunoitika nenzira dzakasiyana zvichienderana norudzi terevhizheni: nhepfenyuro kana waya (Satellite). Muchiitiko chokutanga munhu rinomira kusarudza rimwe migero vangasvika makumi maviri, apo kana yechipiri - rimwe 100, 150 uye kupfuura! Kukanganiswa yakananga vateereri uye ayo zvadzinofarira, kuridza mumaoko ane ruzivo TV vanhu, akavapindurawo, kunoita kuti tibvunze kusiyana munyika. Naizvozvo, kureva kuti terevhizheni zvinovaraidza, nhau, zvirongwa zvevana, "dzemhando yepamusoro", kunoshamisa hurukuro dzinoratidza harwuwire zvinenge kumbobvira - vane isingachinji kudiwa. Nyanzvi ongororai zvinodiwa vanhu uye, kunobva kwavari, kuchinja TV afoot.

Ndiani uye nei anoita kuyerwa?

Muitiro pakuverenga ari kureva Data kuRussia rinoitwa kunokwana monopolistic mabasa mumunda sangano TNS Gallup-MEDIA. kambani iyi mubasa kuyerwa munzvimbo dzese nhau: redhiyo, Indaneti, magazini nemapepanhau. Zvakawanikwa ndivo chete ndivo vaiziva somukuru mukuru.

Sei "Gallup" here? Zviri pachena, nokuti zvinobatsira. Rating - rudzi terevhizheni mari kufanana pakushambadzira uye kunakidza zvikurukuru nokuda mushambadziri. Terevhizheni eTV ndiwo vanotengesa mhepo nguva uye kushumira kukwezva vateereri kuti afunge, saka okushambadza masangano anoda kusimudzira zvigadzirwa zvavo, havafaniri kuva zvisiri nechisarudzo. Muchiitiko chino, zvinobatsira uye akarongeka uwandu, inonzi Rating. Kunoitawo kuti vafunga pamusoro profitability kutenga imwe kupiswa terevhizheni uye paakapiwa mariri mari kusimudzira zvigadzirwa zvavo senhengo okushambadza panguva anoratidza imwe chirongwa.

Mhando akaunganidza mashoko uye nhau nokuronga

Nokuyerwa iri maererano evanhu sayenzi, uye rakakamurwa 2 Mapato: kuziva chaiwo uye kushurudzira Data. Wokutanga mhando unokubvumira vafunga pamusoro chaiko TV imwe chirongwa uye nokubudirira yaro vemo. It Akatsunga pakarepo pashure nokupfuuridzirwa Eteri.

Chokufenbera Rating vanonzi, rinonyatsotarira pakushambadzira nevasori, asi zvakakodzera uye broadcasters. Chokutanga, pane mashoko mhando iyi inodiwa kuronga kwavo kwenguva refu mishandirapamwe, wokupedzisira - kuti tizive vanokwanisa zvinoita hutachiwana chokubudirira, zvichienderana chii zviri kutengwa kutanga zvino kunoratidzwa muna etheric afoot pane imwe nzvimbo panguva imwe nguva.

Kazhinji fungidziro yakavakirwa pachishandiswa zvekare zvabuda uye zvaitika, uye rinoitwa vaviri kuburikidza mabasa masangano tsvakurudzo, uye, kana kutsvakwa, pahova.

Asi, pasinei mhando sezvo pakutsvaga Rating? epaTV, uye vanhu zvaiita paefodhi, uye kumbira mumwe nomumwe terevhizheni zvadzinofarira - kuoma. Zvisinei, zvose zvinoitwa nyore zvikuru - kuburikidza kare nekusimba nzira, kazhinji uchibatsirwa yazvino.

Sei kureva kuti TV: mari nezvechisarudzo chipimo

"Blogs Fafitera" rinoshandiswa, uyewo dzimwe nzira yokudzidza, mukati zvinonyatsorehwa kuunganidzwa mashoko kubva Panel marapiro mhuri pamwe vanenge imwe nokushanda telereceiver.

Telemetry nokuti vakasarudzwa chakagadzirwa maguta mumwe kana kupfuura kuti vanokamurwa kupinda polling dzemapurisa. Vakasarudza mhuri, pamwe stratified zvimwe akaongorora mhuri kusiyana - vanokamurwa mapoka rimwe kana kupfuura unhu kunobatanidza (basa, mamiriro ezvemari, etc.).

Diary uyewo rinomiririra tafura, apo hunyambiri mbiru anomirira kana terevhizheni migero, kana hutachiwana - zvichienderana chii chinodiwa kuziva rating, uye zvido zvevanhu - nguva zuva, vakaora zvikamu maminitsi 15. Material wakabudiswa nhengo dzose dzemhuri kubvumirana kudzidza (imba), uye mumwe nomumwe nezvizere mairi, zvichienderana zvavo zvatinoda vateereri.

TV footage

Ivo - zvemagetsi counter. Dzinokosha kadambari namano kuti kukubvumira kuisa uye kunonyoresa, mumwe uwandu TV uye redhiyo yakanga zvirire chairo nguva pane imwe wavelength.

Izvi "akangwara" mashandiro imwe chikamu kuziva kuti kureva purogiramu TV, uye anoita kuti tikwanise kuziva pakutanga sokuona nokupfuuridzirwa kusvika pedyo wechipiri.

The Switch inovakwa kupinda receiver. Kana uchishandisa mudziyo mumwe kana imwe nhengo wemba kunyoresa kunodiwa, nokutsikirira chaiyo nzira, wakaiswa pamusoro mumwe munhu mumhuri, bhatani riri kure. Avhiyiwa ichi, electronic pakaunda atanga unotara otomatiki nokuchinja kwakaita hova dzose uye mapurogiramu eterevhizheni yaibereka nenzira yakananga TV, uye ipapo usiku mashoko inounganidzwa pamusoro terevhizheni achapiwa hwakatamisirwa Moscow mashoko pakati.

The chikuru drawback yacho mudziyo - Pazvibato zvechizarira kuti mira musha parunhare kuti vakawanda vasipo kana zvachose, kana pane imwe nguva (somuenzaniso, munyika muzhizha).

Also kushandiswa nemibvunzo uye runhare kubvunzurudza.

Creative pfungwa uye nzira itsva

Itsva nzira uye negadziriso kuverenga Rating Data vakapa kakawanda. Somuenzaniso, imwe kambani yokuAmerica akaita akasunungurwa zano kuti yaibva kunombata chiso akatendeukira kurutivi telereceiver. Pfungwa iyi nekurambwa yevagari, tichifunga kuunzwa vakadaro mano mumba kwete chete nechisimba oga, asi kwete zvakakwana chokurambidza kumhedziso, nekuti vanhu chete akatarisana TV, kwete nguva dzose kutarira zvakananga uchatamisa.

Nechekare kutaurwa sangano "Gallup", pamwechete United States vaitungamirira boka kuongorora Rating pakati redhiyo vateereri, kwakasimbiswa zano kuti anotarisa akaita pager. Zvaaigara kumbopfeka kuongororwa respondent uye zvakarurama sezvingakwanisika rinoburitsa ruzivo pamusoro sei uchiona TV panguva mutsigiro munhu pamba uye kunze.

Zvikanganiso uye mashoko okuti zviri kuyerwa

Most nzira idzi ikashandiswa Zvisinei, vaongorori vakaona kutadza nechimwe. "Diary of Fafitera," kunyange ivo anonyanya uye yakachipa pashiri mhando yakayerwa haisi yakarurama anoratidza migumisiro zvine zvikanganiso.

Zvemagetsi anodhura uye kuwana respondent respondent haisi nguva dzose iripo, nekuti vakawanda mano chokuita epamba terevhizheni. Not kufungwa terevhizheni munzvimbo vanhu kana siyana varaidzo platforms. Uyewo, vanhu varege kuona anoratidza muupenyu chaihwo, uye vakwanise izvozvo chete necheseri. Uyezve, kuongorora zvachose kufuratira vanhu mumaguta maduku nemisha, apo vagari avo vanogona kuva kwavo terevhizheni zvavanosarudza.

Zvisinei, zvose izvi Data venhema kana kukwana vachange kuverengwa se chaiye. Sei? Nekuti panguva iyoyo iripo kusarudza - chete nzira dzokuwana Directors kuti zvimwe kana zvishoma chaizvo kugumisa pamusoro pezvakarurama vateereri anoda kutarisa nokupfuuridzirwa.

Kusimudzira Rating indasitiri chinoitika ose gore, kutsvakurudza nzira dziri kuva yakarurama uye nani kuratidza sezvo chinangwa sezvinobvira, mamiriro chaiwo pamusoro TV pamusika.

Ups nezvisingafadzi

Ratings kwazvo zvakafanana Stock Exchange indices kubva inconstancy yavo. Chero zvimwewo zvinoitika akanyatsosiyana kushandura mamiriro ezvinhu mumabhizimisi yose. Kazhinji, kuchinja kwakakwana pamufananidzo wakatsamwisa dzakawanda kana wechipfuwo kusagadzikana kwezvematongerwe enyika, kana vagari vakawanda akarwawo kuzobatsira mapurogiramu nhau kuti kuMabvazuva mumamiriro ezvinhu, nei ratings purogiramu izvi kukura yekudyidzana.

Chete mamiriro ezvinhu ari kuchengetwa chakakura okunze uye zviwanikwa anomalies: somuenzaniso, makore mashoma apfuura neUnited States, wokutanga nowokupedzisira simba kudengenyeka kwenyika kwakakura 5.8, pashure ayo akatsvaira pedutu "Irene", uyo akauya pasi dzendege uye zvifambiso. Panguva iyi, ratings purogiramu nezvemamiriro okunze akakura kupfuura 3 nguva, uye mune dzimwe rinoti, izvo chakaita kuti kuparadzwa zvakakura, nhamba iyi yakanga yakatokura.

Saka, chero kusagadzikana munyika kunze nyika kungaita kuti zvakakomba zvachinja Rating mugadziriro. Basa nomazvo nevezvenhau planners uye TV - sei nokukurumidza angoerekana, chimbichimbi ndatsamwa uye kugadziridza mhepo pasi akafa zvikumbiro.